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Mission & Vision

A Mission to Promote Senior Living

Argentum’s mission is to promote choice, dignity, independence, and quality of life for seniors. To support this mission, Argentum influences public policy, promotes business excellence, and ensures an informed public.

A Vision for the Future of Senior Living

Americans are living longer. About 70% of Americans will need some kind of long-term care after they turn 65. When the last of the baby boomers reach age 65 in 2029, they will represent more than 20% of the total U.S. population. Senior living services and products will see unprecedented demand in the coming decades.

Who Are Argentum's Members?

View the companies who’ve made the commitment to advancing senior living.

Key Imperatives

In 2015, Argentum led a listening tour across the country with senior living stakeholders to explore national senior living goals and concerns. As part of a ten-year outlook, Senior Living 2025, Argentum has identified five critical imperatives to address these issues:

Workforce Development

The industry will compete with the broader service sector to find qualified employees. Senior living needs to be innovative in attracting top quality candidates in order to maintain an essential, strong workforce. Become a Senior Living Works Ambassador.


Quality Improvement

Marked growth in resident acuity and state regulatory measures will significantly impact the senior living industry over the next 10 years. The industry needs standards and professional certification programs to show its commitment to quality care. Join the movement with Senior Living IQ and commit to investing in quality.


Operational Excellence

Senior living providers must be poised to embrace new business relationships and offer their services in new ways. Senior living leaders must advocate for state regulatory models allowing innovation.


Consumer Choice

Senior living is a great and affordable opportunity for older adults to experience an optimal quality of life in a social setting. However, as average life expectancy increases, so does the strain on retirement savings. Americans are saving less, living longer, and unfortunately unprepared for the cost of long-term care.


Memory Care

Senior living communities and services are increasingly the primary caregivers for people with dementias. Senior living must advance technology, services, and research to promote a treatment, cure, and greater quality of life for those affected by dementia. Senior living providers and their partners must build environments which support compassionate, purposeful living.

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