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Argentum is the leading national trade association serving companies that own, operate, and support professionally managed senior living communities in the United States. We invite you to join Argentum to shape the collective voice advancing excellence in senior living.

View the New Strategic Vision for Senior Living

Why Join Argentum?

Argentum is the leading voice for the senior living industry representing 70%+ of for-profit professionally managed communities and advocating for favorable outcomes for independent living, assisted living, memory care, and CCRCs. Membership in Argentum gives your company insight into and input on important issues facing the industry and is a leading resource for national and state advocacy, industry updates, best practices guidance, professional development, training, education, and research.

Contact Your Membership Team

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Brad Williams
of Membership Inquiries



Katherine Madison
Director of Sales



Kari Horesky
Member Services


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Your Resource for Advocacy, Education, and Innovation

Join Argentum to gain the knowledge to design and execute your own playbook for sustained growth and success.

Engage in Argentum's Industry Advancing-Programs


Workforce Development

Argentum’s strategy focuses on partnerships leading to job creation for frontline staff, career pathways for professionals, and curriculum to advance the profession of senior living within educational institutions.

Professional Development

Argentum is shifting more focus to developing more industry training as a means of driving talent into the industry and advancing the current workforce. Programs such as the Executive Director of Assisted Living Certificate, Sales Counselor Certificate, and the Certified Director of Assisted Living (CDAL) program serve as the industry standard while the Infection Prevention & Control Certificate and Introduction to Senior Living Certificate scheduled to launch in early 2023.


Argentum and its champions work daily to advocate for meaningful laws and regulations that support choice, independence, dignity, and quality of life for all older Americans, working tirelessly to shape the federal regulatory landscape and creating model legislation for state partners.

“The senior living industry continues on its growth trajectory, thanks to its successful model of person-centered care sought by residents, their families and loved ones. Argentum is fully prepared to help its members navigate challenges and embrace opportunities through education, innovation, and advocacy.”

— James Balda, Argentum President and CEO
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Meet our Corporate Partners

Read about the companies investing in thought leadership research.

Access Argentum Research & Resources

View the latest industry reports, research, and resources about issues facing senior living.
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Read Argentum Member News

See the latest news, developments, and announcements from Argentum member companies.

Stay Connected

Get updates on the latest news impacting senior living through our Argentum Daily newsletter.