Rotating Banner Message 1: Lorem ipsum dolor

Rotating Banner Message 2: Lorem ipsum dolor.

  • Article
  • Hybrid

ALFA and Willis Partner to Advance Business Excellence in Senior Living


For Immediate Release

ALEXANDRIA, Va., March 5, 2012 – The Assisted Living Federation of America (ALFA) today announced a new exclusive business relationship with Willis North America, the global insurance broker, to help senior living operators reduce costs, better mitigate risk and improve services offered to seniors and their families.

“Our new relationship with Willis will advance business excellence in senior living,” said Richard P. Grimes, president and CEO of ALFA.  “Willis has a vast amount of experience serving senior living operators and understanding their complex insurance and risk reduction needs.  Given the company’s depth of knowledge and its open door to sharing best practices, it is a natural partner for ALFA to turn to in our efforts to raise the bar for excellence in senior living.”

Under the terms of the agreement, Willis will serve as the exclusive endorsed risk management insurance broker and human capital consulting partner for ALFA and its members.  Willis’ Senior Living Practice Group will work with ALFA members to reduce costs, improve their operating risk profile and better meet their employee benefit and insurance objectives. 

ALFA member companies operating senior living communities, inclusive of independent living, assisted living and Alzheimer’s care, will have access to enhanced property, casualty and employee benefit policy terms and conditions, competitive pricing and cutting edge risk management solutions specific to the senior living business.  In addition, ALFA members will have exclusive access to Willis’ Senior Living Practice Group expertise and resources via a web-based portal.

“The opportunities to protect senior living operators and promote quality of life for their residents and staff are tremendous,” said John Atkinson, managing partner at Willis North America.  “ALFA helps us extend our outreach to companies who can benefit the most from our knowledge and experience in senior living and risk management, insurance, loss reduction and employee benefits.”

The Assisted Living Federation of America (ALFA) is the largest national association exclusively dedicated to professionally-managed, resident-centered senior living communities and the seniors and families they serve.  Since 1990, ALFA has advocated for choice, accessibility, independence, dignity, and quality of life for all seniors.  ALFA’s programs promote business and operational excellence through education, research, publications, professional networking and online tools designed to foster innovation and entrepreneurism in the field of senior living.  Visit ALFA’s Web site at

Willis Group Holdings plc is a leading global insurance broker. Through its subsidiaries, Willis develops and delivers professional insurance, reinsurance, risk management, financial and human resource consulting and actuarial services to corporations, public entities and institutions around the world. Willis has more than 400 offices in nearly 120 countries, with a global team of approximately 17,000 employees serving clients in virtually every part of the world. Additional information on Willis may be found at


# # #