Thrive Senior Living recently unveiled a brand-new advertising campaign intended to disrupt messaging in the senior living industry. The campaign, ‘Playing Favorites,’ uses tongue-in-cheek humor as a way to differentiate the Thrive brand. “Most consumers are inundated with images of elderly hands and promises of great care,” said Jeramy Ragsdale, CEO of Thrive Senior Living.…

ARIZONA Sober Living Homes (HB 2529) Requires a referral agency to disclose any prospective resident who is referred to an assisted living community, the business relationship between the referral agency and the community, and the fee the agency receives for referrals; and The community must also disclose if they work with a referral agency to residents.…

Argentum Senior Living Executive Conference speaker Bruce Tulgan, founder and chairman of RainmakerThinking, has been tracking and researching generational shift in more than 400 organizations for about a quarter-century. The grown-ups are leaving,” said Tulgan. “They’re taking with them collective skills, knowledge, institutional memory, and the last vestiges of the work ethic.” Tulgan says one…

Senior living communities face significant challenges as older adults increasingly choose to age in their own homes. To adapt, senior living operators must focus on approaches that make communities and the accompanying lifestyle less “institutional,” according to USC professor of architecture and gerontology, Victor Regnier, FAIA, who will take the Mainstage at the Argentum Senior…

(Alexandria, Va.)—This year, the Argentum Senior Living Executive Conference will feature an exciting new format empowering attendees to create individualized learning experiences that drive actionable takeaways. Two unique learning paths will be available, providing opportunities that meet each attendee’s goals, whether to gather ideas and strategies from dynamic speakers or engage with peers in solutions-oriented…

To be effective marketers, businesses must ask themselves who they are and what drives them. For marketing virtuoso and former Airbnb chief marketing officer Jonathan Mildenhall, the answers to these questions define a business’s purpose. Defining a clear purpose is no mere intellectual exercise, Mildenhall believes. It is a competitive necessity that guides businesses during…

Seismic demographic change will have a distinct effect on the senior living sector, and generational shift may be the most prevalent form of that change. What can leaders do to build a high-performing team in this environment? Argentum’s Workforce Development Symposium, sponsored by OnShift and held September 14, 2017 in Washington, D.C., was a day…

Watch out for the “hockey stick.” That’s the metaphor for the shape data takes on a chart when there’s a sharp uptick ahead. And that’s what the numbers on Alzheimer’s disease and dementia look like from this moment until 2050: going up, and fast. How can senior living leaders prepare for this abrupt spike in…

Argentum, which advocates for excellence in senior living, hosted distinguished speakers and guests at a memory care symposium last week to highlight innovations in advancing care and cure for Alzheimer’s disease and other dementias.