Magazine Article

Securing the Right Training Opportunities for Sales Staff

May 21, 2018

Twenty years ago, senior living sales and marketing training would have included discussions about reading body language, tracking the time between the first phone call and a community visit, and developing talking points to combat rejections. Today, while some of those discussions are still relevant, sales and marketing managers are more likely to discuss changing…

Press Release

Argentum Introduces First Class of Senior Living Sales Counselor Certificate Recipients

March 12, 2018

Alexandria, Va.—Argentum is pleased to announce the first class of Senior Living Sales Counselor Certificate recipients, which includes 42 individuals from 16 senior living provider companies. A commitment to engage in the certificate program by senior living providers is intended to help organizations refocus their onboarding strategy on skills development, sales execution, and competitive differentiators.…


Be Sure to Secure a License to Show Movies in Your Community

February 5, 2018

If your community allows residents or staff to play movies in communal areas, such as in a theater, lounge, or community room, please be advised that a public performance license is required in accordance with the U.S. Copyright Act. Closed circuit television systems playing movies on a dedicated in-house channel are also subject to public…

Press Release

Exceptional Speaker Lineup at Argentum Conference to Feature Experts from Leading Brands, Companies

January 26, 2018

(Alexandria, Va.)—This year, the Argentum Senior Living Executive Conference will feature an exciting new format empowering attendees to create individualized learning experiences that drive actionable takeaways. Two unique learning paths will be available, providing opportunities that meet each attendee’s goals, whether to gather ideas and strategies from dynamic speakers or engage with peers in solutions-oriented…


Airbnb, Coca-Cola Marketing Exec to Address Power of Purpose at Argentum Conference

January 26, 2018

To be effective marketers, businesses must ask themselves who they are and what drives them. For marketing virtuoso and former Airbnb chief marketing officer Jonathan Mildenhall, the answers to these questions define a business’s purpose. Defining a clear purpose is no mere intellectual exercise, Mildenhall believes. It is a competitive necessity that guides businesses during…

Magazine Article

An Executive Director’s Keys to Navigating a Successful Community Renovation

January 2, 2018

Renovating a senior living community while it is presently occupied is a little like trying to replace the wing on an airplane in flight. Maybe it’s possible, but it sure isn’t easy. There’s dust and noise, and sometimes the contractor shuts off the water. Residents may have to shift rooms. Common areas get blocked. Staffing…


New Sales Counselor Certificate Program Aims to Elevate Sales Training for Senior Living Professionals

October 16, 2017

Argentum has launched a senior living sales counselor certificate program to build knowledge and competencies of senior living sales professionals. The certificate ensures participants will walk away with a complete understanding of the different service levels of senior living and be able to speak intelligently with prospective residents about options that best fit that individual’s…


LTC Facilities’ Marketing Claims May Face More Scrutiny, Warns Attorney

September 28, 2017

Philadelphia, Penn.—A case in front of the Pennsylvania Supreme Court could prompt assisted skilled nursing facilities and other organizations that offer personal services to the public to review the accuracy of their marketing materials, warns Brandon Sher, an attorney in national law firm LeClairRyan’s Philadelphia office.

Magazine Article

Engaging Family in the Senior Living Transition

July 5, 2017

Family involvement can be a balancing act for senior housing executives. On the one hand the kids’ participation in the sales cycle is crucial. At the same time, their presence at the table may bring added concerns and complications. Here’s how some industry leaders address the issue: Engaging family, while keeping the sales cycle moving…

Magazine Article

Implementing The Ritz-Carlton’s Gold Standard of Service Across Senior Living

February 24, 2017

Discovering how to provide the perfect customer service experience can start with a desire to move mountains, asking a simple question or recognizing that the only way to understand what someone needs is to ask. These senior living executives have done just that. Kensington Senior Living’s vice president Tanya Walker Wirth’s enthusiasm for providing the…


Senior Living Inquiries Spike in January

December 22, 2015

During the holidays, adult children often discover during their visits home just how poorly mom is coping now that dad is gone. That realization sparks an influx of inquiries online as families begin to research care options. Community websites and Intern


How Sales and Marketing Executives Stay Ahead of the Competition

September 15, 2015

The senior living sales and marketing arena is a constantly evolving landscape with intense competitive pressure. Senior Living Executive conducted a virtual executive focus group with these executives to discuss new developments facing them, such as the

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