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Magazine Article

Data Reveals a New Picture of the Emerging Senior Market

December 20, 2019

For Colleen Scholer, data has flavor. Large-scale quantities of research, segments and sub-segments, analysis—she approaches these with curiosity and an investigative spirit, discovering interesting mixes and zaps of insight. She’s vice president of brand insight and strategy at Ageist media company, “dedicated to championing the vitality, influence, and contributions of the modern 50-plus demographic, and…

Magazine Article

Expert Shares Best Practices To Protect Your Online Reputation

December 20, 2019

Digital strategist and technologist Chris Abraham knows what makes a reputation resilient—how it can prepare against hurricanes of rumor and come back strong from social media flames. With his company, Gerris Corp., he has used social and mainstream media engagement to help boost brands and raise reputations in a wide range of industries including financial…

Magazine Article

Meeting People Where They Are

December 20, 2019

What’s the top social media platform for people 65 and older? If you said Facebook, you’re correct, according to the Pew Research Center’s latest fact sheet. But the second most popular is YouTube. Surprised? And the adult daughter of the prospective resident you’ve been talking to is very likely to be on Facebook every day,…

Press Release

Bringing the Best Together for the 2020 Argentum Senior Living Executive Conference

December 13, 2019

Alexandria, Va.—The pace of growth and the number of challenges in the senior living industry increases daily, but so do the opportunities to create better senior living together. Argentum designed the 2020 Senior Living Executive Conference & Expo to deliver what industry leaders, professionals, and advocates need most to help companies, communities, and residents thrive.…

News

Understanding Copyright Compliance and Its Importance Within Your Community

October 1, 2019

Among the many activities offered to residents in senior living communities, showing movies ranks as a very popular one. Residents and staff may not realize that something as simple as showing a movie requires a license. “It’s just for residents,” some might say. “We’re not charging admission.” It seems straight forward, but have you ever…

News

Harbor Retirement Associates (HRA) David Dodson Appointed New Vice President of Sales and Marketing

August 1, 2019

VERO BEACH, Fla. – Harbor Retirement Associates (HRA), a regional senior living development and management company based in Vero Beach, announces that David Dodson has been named new Vice President of Sales and Marketing. In his new role, Dodson will spend much of his time on building a vibrant sales culture through training, planning, and…

News

Earn Your Sales Counselor Certificate: 3 Reasons This Training is Right for You

June 21, 2019

The senior living industry is growing rapidly and has an ongoing demand for workers. Sales professionals are no exception. Combine that growth with a desirable working environment and possibilities for advancement, and you’ll find salespeople from other industries exploring careers in senior living. That’s one reason Jason Rock, vice president – senior director of sales…

Magazine Article

Showcasing the 2019 Argentum Best of the Best Award Winners

April 12, 2019

Human connection has emerged as the common theme of this year’s Argentum Best of the Best award winners. By offering empathy to adult children, fostering bonds between residents and their peers, including young people in community activities, and inviting residents to plan their own programming, these four providers are bringing people together in new ways.…

News

Heather Frahm Joins Benchmark as Chief Marketing Officer

March 12, 2019

Waltham, Mass. – Benchmark, a human connection company and leading provider of senior living services in the Northeast, today announced that Heather Frahm has joined the company’s senior leadership team in the newly created role of chief marketing officer (CMO). Frahm has earned national acclaim as a digital marketing thought leader and pioneer and has…

Press Release

Argentum Introduces the 2018 Senior Living by Design Award Recipients

December 14, 2018

(Alexandria, Va.)—Today, Argentum is pleased to announce the recipients of the 2018 Senior Living by Design awards. The annual awards program honors architects, design firms, and senior living providers that achieve innovative architecture in senior living communities. The recipients of the 2018 awards include: Brandywine Living at Alexandria (Brandywine Living) Creekside Senior Living (Stellar Senior…

News

What Your Community Needs to Know About Copyright Compliance Before You Shout, “Action!”

October 22, 2018

With all the activity within your senior living or health care community, residents and staff may not give a second thought to something as simple as showing a movie. “It’s just for residents,” some might say. “We’re not charging admission.” It seems simple enough, but maybe you remember the FBI warning at the beginning of…

News

NIC Announces Software Partner Certification to Advance Transparency in the Seniors Housing Sector

October 17, 2018

CHICAGO — The National Investment Center for Seniors Housing & Care (NIC) kicked off its 2018 Fall Conference in Chicago by announcing a new software partner certification for seniors housing actual rates—the most accurate data on the monthly rates a resident pays when living in a seniors housing property as compared to the property’s asking…

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