The deadline to submit a 2018 Senior Living by Design Awards nomination has been extended through Friday, Sept. 21. Submit your nomination today!

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Magazine Article

10 Amenities Adult Children Seek in a Senior Living Community

August 28, 2018

For two years, Karen Neetz knew it was time for her mother, who is now 90, to move to a senior living community, but she struggled to find one that was a good fit. She started with a list of 22, then narrowed it down to 10. She toured communities, tracked them on a large…

Magazine Article

Fostering Intergenerational Connections at Your Community

August 28, 2018

As director of child care at senior living provider Ebenezer, Jody Schumann is passionate about bringing together children and older adults. “It gives the seniors a sense of purpose,” she said. Currently, Ebenezer is working to develop The Pillars of Prospect Park, a 283-residence independent living, assisted living, and memory care community. It will have…

News

Differentiating By Disrupting the Message

August 21, 2018

Thrive Senior Living recently unveiled a brand-new advertising campaign intended to disrupt messaging in the senior living industry. The campaign, ‘Playing Favorites,’ uses tongue-in-cheek humor as a way to differentiate the Thrive brand. “Most consumers are inundated with images of elderly hands and promises of great care,” said Jeramy Ragsdale, CEO of Thrive Senior Living.…

News

Thrive Senior Living Shakes Up Industry with ‘Playing Favorites’ Brand Campaign

July 26, 2018

ATLANTA, Ga. — “Dad hasn’t decided who will get his mint condition 1954 pickup. Steer the odds in your favor.” Thrive Senior Living has unveiled ‘Playing Favorites,’ an irreverent, tongue-in-cheek ad campaign catered to the decision-making adult children and caregivers of the elder generation who seek a meaningful community for their loved ones. The campaign – which…

Magazine Article

Securing the Right Training Opportunities for Sales Staff

May 21, 2018

Twenty years ago, senior living sales and marketing training would have included discussions about reading body language, tracking the time between the first phone call and a community visit, and developing talking points to combat rejections. Today, while some of those discussions are still relevant, sales and marketing managers are more likely to discuss changing…

Press Release

Argentum Introduces First Class of Senior Living Sales Counselor Certificate Recipients

March 12, 2018

Alexandria, Va.—Argentum is pleased to announce the first class of Senior Living Sales Counselor Certificate recipients, which includes 42 individuals from 16 senior living provider companies. A commitment to engage in the certificate program by senior living providers is intended to help organizations refocus their onboarding strategy on skills development, sales execution, and competitive differentiators.…

News

Be Sure to Secure a License to Show Movies in Your Community

February 5, 2018

If your community allows residents or staff to play movies in communal areas, such as in a theater, lounge, or community room, please be advised that a public performance license is required in accordance with the U.S. Copyright Act. Closed circuit television systems playing movies on a dedicated in-house channel are also subject to public…

Press Release

Exceptional Speaker Lineup at Argentum Conference to Feature Experts from Leading Brands, Companies

January 26, 2018

(Alexandria, Va.)—This year, the Argentum Senior Living Executive Conference will feature an exciting new format empowering attendees to create individualized learning experiences that drive actionable takeaways. Two unique learning paths will be available, providing opportunities that meet each attendee’s goals, whether to gather ideas and strategies from dynamic speakers or engage with peers in solutions-oriented…

News

Airbnb, Coca-Cola Marketing Exec to Address Power of Purpose at Argentum Conference

January 26, 2018

To be effective marketers, businesses must ask themselves who they are and what drives them. For marketing virtuoso and former Airbnb chief marketing officer Jonathan Mildenhall, the answers to these questions define a business’s purpose. Defining a clear purpose is no mere intellectual exercise, Mildenhall believes. It is a competitive necessity that guides businesses during…

Magazine Article

An Executive Director’s Keys to Navigating a Successful Community Renovation

January 2, 2018

Renovating a senior living community while it is presently occupied is a little like trying to replace the wing on an airplane in flight. Maybe it’s possible, but it sure isn’t easy. There’s dust and noise, and sometimes the contractor shuts off the water. Residents may have to shift rooms. Common areas get blocked. Staffing…

News

New Sales Counselor Certificate Program Aims to Elevate Sales Training for Senior Living Professionals

October 16, 2017

Argentum has launched a senior living sales counselor certificate program to build knowledge and competencies of senior living sales professionals. The certificate ensures participants will walk away with a complete understanding of the different service levels of senior living and be able to speak intelligently with prospective residents about options that best fit that individual’s…

News

LTC Facilities’ Marketing Claims May Face More Scrutiny, Warns Attorney

September 28, 2017

Philadelphia, Penn.—A case in front of the Pennsylvania Supreme Court could prompt assisted skilled nursing facilities and other organizations that offer personal services to the public to review the accuracy of their marketing materials, warns Brandon Sher, an attorney in national law firm LeClairRyan’s Philadelphia office.

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