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LCS Names Rick Westermann as First Chief Marketing Officer

February 22, 2022

DES MOINES, Iowa—LCS the nation’s second-largest senior living operator, has promoted Rick Westermann into the company’s newly created chief marketing officer role. As the company’s first CMO, Westermann will lead…


JEA Senior Living Changes Name to Sinceri Senior Living

September 8, 2021

TUMWATER, Wash.—JEA Senior Living, a prominent senior living operator, has changed its name to Sinceri Senior Living. The company plans to expand its offerings to assisted and independent living to…

Magazine Article

Ideas on Coaching Your Sales Staff as the Occupancy Pace Picks Up

July 16, 2021

For sales staff, the pandemic took a different kind of toll. Many were wearing several hats, helping any way they could during the crisis. Add to this the difficulty of…

Magazine Article

Dream Flights Seeks WWII Vets For an Autumn Adventure

May 5, 2021

A nationwide project is in motion to honor and celebrate veterans of WWII with free flights in vintage biplanes. Dubbed Operation September Freedom, the two-month barnstorming tour will take place…

Magazine Article

Making Change a Positive

January 28, 2021

At the beginning of 2020, Merrill Gardens was excited and hard at work on a new opportunity: Its new brand for a moderate-priced model. “And then COVID hit,” writes Merrill…

Magazine Article

Data Reveals a New Picture of the Emerging Senior Market

December 20, 2019

For Colleen Scholer, data has flavor. Large-scale quantities of research, segments and sub-segments, analysis—she approaches these with curiosity and an investigative spirit, discovering interesting mixes and zaps of insight. She’s…

Magazine Article

Expert Shares Best Practices To Protect Your Online Reputation

December 20, 2019

Digital strategist and technologist Chris Abraham knows what makes a reputation resilient—how it can prepare against hurricanes of rumor and come back strong from social media flames. With his company,…

Magazine Article

Meeting People Where They Are

December 20, 2019

What’s the top social media platform for people 65 and older? If you said Facebook, you’re correct, according to the Pew Research Center’s latest fact sheet. But the second most…

Press Release

Bringing the Best Together for the 2020 Argentum Senior Living Executive Conference

December 13, 2019

Alexandria, Va.—The pace of growth and the number of challenges in the senior living industry increases daily, but so do the opportunities to create better senior living together. Argentum designed…


Understanding Copyright Compliance and Its Importance Within Your Community

October 1, 2019

Among the many activities offered to residents in senior living communities, showing movies ranks as a very popular one. Residents and staff may not realize that something as simple as…


Harbor Retirement Associates (HRA) David Dodson Appointed New Vice President of Sales and Marketing

August 1, 2019

VERO BEACH, Fla. – Harbor Retirement Associates (HRA), a regional senior living development and management company based in Vero Beach, announces that David Dodson has been named new Vice President…


Earn Your Sales Counselor Certificate: 3 Reasons This Training is Right for You

June 21, 2019

The senior living industry is growing rapidly and has an ongoing demand for workers. Sales professionals are no exception. Combine that growth with a desirable working environment and possibilities for…

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