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LCS Names Rick Westermann as First Chief Marketing Officer

February 22, 2022

DES MOINES, Iowa—LCS the nation’s second-largest senior living operator, has promoted Rick Westermann into the company’s newly created chief marketing officer role. As the company’s first CMO, Westermann will lead efforts to elevate LCS’ competitive positioning, improve branded experiences and create cross collaboration among the LCS Family of Companies. “Rick has an unparalleled understanding of…


JEA Senior Living Changes Name to Sinceri Senior Living

September 8, 2021

TUMWATER, Wash.—JEA Senior Living, a prominent senior living operator, has changed its name to Sinceri Senior Living. The company plans to expand its offerings to assisted and independent living to provide its residents a more holistic continuum of care. The change was driven by a desire to refine the company’s brand image and communications to…

Magazine Article

Ideas on Coaching Your Sales Staff as the Occupancy Pace Picks Up

July 16, 2021

For sales staff, the pandemic took a different kind of toll. Many were wearing several hats, helping any way they could during the crisis. Add to this the difficulty of standing up a system of doing virtual tours and maintaining relationships with prospects they may have gotten to know. And how would the future shake…

Magazine Article

Dream Flights Seeks WWII Vets For an Autumn Adventure

May 5, 2021

A nationwide project is in motion to honor and celebrate veterans of WWII with free flights in vintage biplanes. Dubbed Operation September Freedom, the two-month barnstorming tour will take place this August and September across the United States. The event is the brainchild of Darryl Fisher, founder and president of Dream Flights. The nonprofit has…

Magazine Article

Making Change a Positive

January 28, 2021

At the beginning of 2020, Merrill Gardens was excited and hard at work on a new opportunity: Its new brand for a moderate-priced model. “And then COVID hit,” writes Merrill Gardens president Tana Gall, in an email interview. “Like a lot of operators, at Merrill we went into all-hands-on-deck mode to support our communities as…

Magazine Article

Data Reveals a New Picture of the Emerging Senior Market

December 20, 2019

For Colleen Scholer, data has flavor. Large-scale quantities of research, segments and sub-segments, analysis—she approaches these with curiosity and an investigative spirit, discovering interesting mixes and zaps of insight. She’s vice president of brand insight and strategy at Ageist media company, “dedicated to championing the vitality, influence, and contributions of the modern 50-plus demographic, and…

Magazine Article

Expert Shares Best Practices To Protect Your Online Reputation

December 20, 2019

Digital strategist and technologist Chris Abraham knows what makes a reputation resilient—how it can prepare against hurricanes of rumor and come back strong from social media flames. With his company, Gerris Corp., he has used social and mainstream media engagement to help boost brands and raise reputations in a wide range of industries including financial…

Magazine Article

Meeting People Where They Are

December 20, 2019

What’s the top social media platform for people 65 and older? If you said Facebook, you’re correct, according to the Pew Research Center’s latest fact sheet. But the second most popular is YouTube. Surprised? And the adult daughter of the prospective resident you’ve been talking to is very likely to be on Facebook every day,…

Press Release

Bringing the Best Together for the 2020 Argentum Senior Living Executive Conference

December 13, 2019

Alexandria, Va.—The pace of growth and the number of challenges in the senior living industry increases daily, but so do the opportunities to create better senior living together. Argentum designed the 2020 Senior Living Executive Conference & Expo to deliver what industry leaders, professionals, and advocates need most to help companies, communities, and residents thrive.…


Understanding Copyright Compliance and Its Importance Within Your Community

October 1, 2019

Among the many activities offered to residents in senior living communities, showing movies ranks as a very popular one. Residents and staff may not realize that something as simple as showing a movie requires a license. “It’s just for residents,” some might say. “We’re not charging admission.” It seems straight forward, but have you ever…


Harbor Retirement Associates (HRA) David Dodson Appointed New Vice President of Sales and Marketing

August 1, 2019

VERO BEACH, Fla. – Harbor Retirement Associates (HRA), a regional senior living development and management company based in Vero Beach, announces that David Dodson has been named new Vice President of Sales and Marketing. In his new role, Dodson will spend much of his time on building a vibrant sales culture through training, planning, and…


Earn Your Sales Counselor Certificate: 3 Reasons This Training is Right for You

June 21, 2019

The senior living industry is growing rapidly and has an ongoing demand for workers. Sales professionals are no exception. Combine that growth with a desirable working environment and possibilities for advancement, and you’ll find salespeople from other industries exploring careers in senior living. That’s one reason Jason Rock, vice president – senior director of sales…

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