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Heather Frahm Joins Benchmark as Chief Marketing Officer

March 12, 2019

Waltham, Mass. – Benchmark, a human connection company and leading provider of senior living services in the Northeast, today announced that Heather Frahm has joined the company’s senior leadership team in the newly created role of chief marketing officer (CMO). Frahm has earned national acclaim as a digital marketing thought leader and pioneer and has…

Press Release

Argentum Introduces the 2018 Senior Living by Design Award Recipients

December 14, 2018

(Alexandria, Va.)—Today, Argentum is pleased to announce the recipients of the 2018 Senior Living by Design awards. The annual awards program honors architects, design firms, and senior living providers that achieve innovative architecture in senior living communities. The recipients of the 2018 awards include: Brandywine Living at Alexandria (Brandywine Living) Creekside Senior Living (Stellar Senior…


What Your Community Needs to Know About Copyright Compliance Before You Shout, “Action!”

October 22, 2018

With all the activity within your senior living or health care community, residents and staff may not give a second thought to something as simple as showing a movie. “It’s just for residents,” some might say. “We’re not charging admission.” It seems simple enough, but maybe you remember the FBI warning at the beginning of…


NIC Announces Software Partner Certification to Advance Transparency in the Seniors Housing Sector

October 17, 2018

CHICAGO — The National Investment Center for Seniors Housing & Care (NIC) kicked off its 2018 Fall Conference in Chicago by announcing a new software partner certification for seniors housing actual rates—the most accurate data on the monthly rates a resident pays when living in a seniors housing property as compared to the property’s asking…

Magazine Article

Closing the Tech Infrastructure Gap at Senior Living Communities

October 11, 2018

Too often, older adults are regarded as unwilling to embrace the myriad advances that technology has brought to the modern-day experience. Gary Patrick, CEO of Hotel Internet Services, a provider of secure wired and wireless internet services for senior living communities, among other properties, said outdated stereotypes of seniors struggling to surf the internet should…

Magazine Article

10 Amenities Adult Children Seek in a Senior Living Community

August 28, 2018

For two years, Karen Neetz knew it was time for her mother, who is now 90, to move to a senior living community, but she struggled to find one that was a good fit. She started with a list of 22, then narrowed it down to 10. She toured communities, tracked them on a large…

Magazine Article

Fostering Intergenerational Connections at Your Community

August 28, 2018

As director of child care at senior living provider Ebenezer, Jody Schumann is passionate about bringing together children and older adults. “It gives the seniors a sense of purpose,” she said. Currently, Ebenezer is working to develop The Pillars of Prospect Park, a 283-residence independent living, assisted living, and memory care community. It will have…


Differentiating By Disrupting the Message

August 21, 2018

Thrive Senior Living recently unveiled a brand-new advertising campaign intended to disrupt messaging in the senior living industry. The campaign, ‘Playing Favorites,’ uses tongue-in-cheek humor as a way to differentiate the Thrive brand. “Most consumers are inundated with images of elderly hands and promises of great care,” said Jeramy Ragsdale, CEO of Thrive Senior Living.…


Thrive Senior Living Shakes Up Industry with ‘Playing Favorites’ Brand Campaign

July 26, 2018

ATLANTA, Ga. — “Dad hasn’t decided who will get his mint condition 1954 pickup. Steer the odds in your favor.” Thrive Senior Living has unveiled ‘Playing Favorites,’ an irreverent, tongue-in-cheek ad campaign catered to the decision-making adult children and caregivers of the elder generation who seek a meaningful community for their loved ones. The campaign – which…

Magazine Article

Securing the Right Training Opportunities for Sales Staff

May 21, 2018

Twenty years ago, senior living sales and marketing training would have included discussions about reading body language, tracking the time between the first phone call and a community visit, and developing talking points to combat rejections. Today, while some of those discussions are still relevant, sales and marketing managers are more likely to discuss changing…

Press Release

Argentum Introduces First Class of Senior Living Sales Counselor Certificate Recipients

March 12, 2018

Alexandria, Va.—Argentum is pleased to announce the first class of Senior Living Sales Counselor Certificate recipients, which includes 42 individuals from 16 senior living provider companies. A commitment to engage in the certificate program by senior living providers is intended to help organizations refocus their onboarding strategy on skills development, sales execution, and competitive differentiators.…

Press Release

Exceptional Speaker Lineup at Argentum Conference to Feature Experts from Leading Brands, Companies

January 26, 2018

(Alexandria, Va.)—This year, the Argentum Senior Living Executive Conference will feature an exciting new format empowering attendees to create individualized learning experiences that drive actionable takeaways. Two unique learning paths will be available, providing opportunities that meet each attendee’s goals, whether to gather ideas and strategies from dynamic speakers or engage with peers in solutions-oriented…

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