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Senior Living DEIB Study & Toolkit


As the senior living industry emerges into a post-pandemic inflection point, it is imperative that we build on key initiatives such as DEIB – Diversity, Equity, Inclusion, and Belonging. It not only benefits people but also leads us toward better results!

The first-ever Senior Living DEIB Study on diversity, equity, inclusion and belonging (DEIB), and the Senior Living DEIB Action Toolkit for Operators to aid industry operators and organizations in advancing DEIB practices is now available.

Released by the Senior Living DEIB Coalition, a partnership among Argentum, the American Seniors Housing Association (ASHA), and the National Investment Center for Seniors Housing & Care (NIC), this data marks the first industry-wide effort to summarize the results of a survey on DEIB.

“As an industry focused on service and growth, creating diverse and welcoming organizations is the right path and a critical aspect of expanding talent and human capital to meet workforce needs within senior living. The survey and toolkit are just the first steps towards this industry-wide need and effort.”

Get a snapshot of the current state of DEIB within the industry

The executive summary provides a snapshot on the current state of DEIB within the industry. Administered by Ferguson Partners, the survey uncovers several practices being implemented by senior living organizations and the percentage of organizations executing on specific DEIB initiatives. It also provides demographic breakdowns related to gender, race, orientations, and other diversity measures.

“The survey signifies a starting point for senior living to begin measuring year-over-year progress. It serves as a catalyst for additional dialogue within organizations around the practices necessary to advance DEIB.”

Resources to Put Your Ideas into Action

The Senior Living DEIB Action Toolkit for Operators, developed by The Axela Group, is the actionable element of the Coalition’s plan to help organizations advance DEIB practices. It is designed to inform, educate, encourage, and drive stakeholders to resources to assist them in DEIB pursuits.

“The toolkit is where the rubber meets the road and senior living organizations take action to either launch or advance DEIB initiatives. It contains resources to inform, equip, and catalyze positive impact and thinking around DEIB and will undergo periodic upgrades as we learn more and advance our industry.”