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Earn the Argentum Senior Living Sales Counselor Certificate

Demonstrate your dedication and motivation to professional development. Many senior living companies will fund registration fees for employees interested in earning this certificate so ask your supervisor for their support today.

Expand Your Knowledge. Advance Your Career. Achieve Your Goals.

Whether you are new to senior living or a seasoned professional, there is always benefit in brushing up on skills that can help you speak with common vernacular about senior living. 

The Argentum Sales Counselor Certificate Program is designed to help you enhance your knowledge and competency in 3 fundamental areas:

  • Industry Knowledge
  • Marketing Strategy
  • Consultative Sales Process

Participants will take away a complete understanding of the different levels of senior living and be able to speak intelligently with prospective residents about the options that may fit their needs and preferences.

Benefits of Earning the Sales Counselor Certificate

  • Resume Builder: Holding a certificate can be a qualifier for a position.
  • Job Retention: Earning a certificate demonstrates that you are determined to enhance your skill set.
  • Promotion: Enhance your skill set and your performance evaluations and salary may also improve.
  • Professional Credibility: Earning a certificate will provide immediate credibility.
  • Personal Satisfaction: Self-motivation and discipline are gratifying.

See 3 Reasons This Training is Right For You

The senior living industry is growing rapidly and has an ongoing demand for workers. Sales professionals are no exception. See why this training is right for you…

Earn Your Certificate

Having a certificate shows that you not only possess comprehensive knowledge of senior living but you also care enough about your own career to spend the time to go above and beyond for those you serve.

Certificate Program Details and Fees

Earn your Argentum Senior Living Sales Certificate to demonstrate your dedication to senior living, motivation to professional development, and share a deeper understanding of how to guide families through their journey of selecting the right options of care for their loved ones.


The Argentum Sales Counselor Certificate Program includes two self-paced internet-based training modules. Participants may view the training in as many sessions as needed, and should expect to spend about 1 hour and 45 minutes taking the training course. 

Upon completion of the course, users can take the 40-question, multiple choice test online at a time and place that is convenient for them. Once they pass the test they will receive an electronic certificate of completion that can be displayed in your community.


Sales professionals and those with an interest in better communicating the value of senior living may participate.

  • New Employees: Learn knowledge critical to best serving prospective senior living residents
  • Current Employees: Round-out knowledge and add a resume talking point
  • Longtime Employees: Model by example through ongoing professional development


The training course and assessment are available for $115 for Argentum members and $155 for non-members. Users will have access to the course and the online test for 90 days after purchase.

Examination Results

Once the assessment is completed pass/fail status will be communicated. Results will be released to the candidate only.

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Individuals who pass the examination will be presented with a certificate from Argentum, that demonstrate the ability of that professional to offer an exceptionally unique, consultative experience for seniors and their families.

The Sales Counselor Certificate Program course content was developed in coordination with the Argentum Sales & Marketing Executive Roundtable.

What Are They Saying?


Being fluent in our industry’s terminology early on allows a sales counselor to easily guide the prospect through each of the steps present in the transition from life at home to life in a community. I found tremendous value in decreasing this learning curve, and would recommend the Argentum Senior Living Sales Counselor Certificate program as a great course for any sales professional, specifically those who come to us from outside the industry.

Janine Witte, Vice President of Sales, Senior Lifestyle

Our sales professionals earning this certificate reported that the training was comprehensive and gave them a thorough overview of the industry, thus enabling them to share a deeper understanding and connect in guiding families through their journey of selecting the right options of care for their loved ones.

Kristy Ruppe Craddock, SVP of Sales & Marketing, Commonwealth Senior Living


If you would like to ask any specific questions related to the sales certificate program, please contact Argentum via email.