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About the Program

Argentum’s LEAD Program elevates a select group of leaders each year, nominated by senior living executives, and provides specialized opportunities for training and development to support their career goals.

See the 2020-2021 LEAD Program Cohort
Read the LEAD Program Press Release

Nominee Eligibility

Individuals who meet the following requirements are eligible to be nominated:

Program Administration and Timelines

How to Nominate 

Companies will be asked to submit nominations via an online application and are restricted to no more than five nominees per company. Nominees will be asked to submit an application to include one letter of recommendation from a direct supervisor, as well as a short essay. Applications will be reviewed and selected by a panel. 

2020-2021 Program Timelines
Nominations Open: January 14 – February 28
Application Period for Nominees: February 28 – March 9
Selection Period: April 15 – April 30
Nominating Organization Notified: May 4 – May 22
Candidates Notified: June 1 – June 5
Candidate Onboarding: June 15 – June 30

Nominations must be submitted by an Argentum member owner/operator company CEO, COO, or senior human resources associate. An application fee of $50 will apply.

The nomination period has ended. Exceptions can be requested via

Exclusive Opportunities

The program allows candidates to design a unique 12-month program tailored to individual career objectives and the needs of their organization, including these opportunities:

Program Details

Once nominees have been selected, they will be expected to design their 12-month program (May 2020 – May 2021) in partnership with the LEAD Program Steering Committee. The program’s minimum requirements are as follows:

LEAD Participants must submit their individualized plans no later than August 31, 2020. Program check-ins will take place in October 2020, February 2021, and early April 2021. 

Plan status reports will be due February 2021 with notification of graduation eligibility issued by April 30, 2021. 

Program FAQs

Q: Can senior living professionals nominate themselves for consideration by the LEAD Program Steering Committee?
A: No. The LEAD Program is a 12-month commitment with an annual tuition fee of $2,250, paid by the nominating organization. Because of this, all time and financial commitments must be agreed to before a candidate is considered. As a result, only CEOs, COOs, or senior HR professionals in a nominating organization may nominate a candidate for the LEAD Program.

Q: How is this program different from the Executive Director Leadership Institute (EDLI)?
A: EDLI is designed for community-level executive directors with very specific faculty-developed curricula. The LEAD Program is designed for professionals who are at the regional or corporate level. 

Q: How is this program different from the Women in Leadership program?
A: The Women in Leadership (WIL) program is designed to provide an ongoing resource network for women who have achieved executive status. Members of the WIL Committee serve on the LEAD Program’s Steering Committee.

Q: Who is on the LEAD Program Steering Committee and what is their role?
A: The LEAD Steering Committee’s role is to advise and to review candidate applications to ensure the LEAD program classes represent the industry’s very best emerging leaders each year. Applications are reviewed “blind,” meaning no identifying information is included (such as nominating organization name). You can see the members of the LEAD Steering Committee here.

Q: What Argentum events count toward the program’s minimum completion requirements?
A: LEAD Program participants may attend any of the following live or online events to complete their (6) hours of program attendance requirements:

Q: Do you have to be under/over a certain age to qualify for this program?
A: No. Executives of any age can be nominated. For example, a stay-at-home parent who decides to return to his or her career and demonstrates excellent leadership potential would be a terrific candidate for the LEAD program.

Q: What happened to the Senior Living Leaders Under 40 program?
A: The LEAD Program was designed as the result of a meeting with our leadership and the 2019 Senior Living Leaders Under 40 honorees. We received feedback that while an award is an honor, emerging leaders are missing an ongoing program that offers specialized education and networking opportunities that allow for immersion into the industry and identification of mentors beyond their own companies. This program is designed to do that. We are consequently discontinuing our Senior Living Leaders Under 40 awards program.

Q: Why is there a limit to the number of candidates that a nominating organization can submit?
A: As the industry’s trade association, Argentum has a responsibility to ensure equal access by large as well as smaller organizations who wish to participate. Limiting organizations to five nominees per class assures that it will not be dominated by large organizations.


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