Magazine Article

Securing the Right Training Opportunities for Sales Staff

May 21, 2018

Twenty years ago, senior living sales and marketing training would have included discussions about reading body language, tracking the time between the first phone call and a community visit, and developing talking points to combat rejections. Today, while some of those discussions are still relevant, sales and marketing managers are more likely to discuss changing…

Magazine Article

Finding Success with Cross-Generational Mentoring

May 21, 2018

When Ann Tardy was a young employee of a large accounting firm, she wrote a memo to a senior executive identifying shortcomings she identified in the firm’s workplace culture and offering ideas for how to address them. In response, the executive established standing, one-on-one meetings with Tardy to pick her brain and discuss her ideas.…

Magazine Article

Attracting Staff with a Local Engagement Strategy

May 21, 2018

It’s no surprise that the world’s aging population is creating a greater demand for increased staffing in senior living communities. To meet that need, it’s imperative that industry professionals start addressing the issue locally and educate potential employees about the many job and career opportunities that exist across the senior living spectrum. What can senior…

Magazine Article

7 Time Management Techniques for Executive Directors

May 21, 2018

You never know what you’re going to get. It’s the blessing and the curse of being an executive director. The best laid plans may change when you walk in the door and find out an emerging situation needs your attention, or your staff needs help resolving a crisis. Executive directors have a lot of demands…

Magazine Article

Reducing the Learning Curve for New Employees

May 21, 2018

It’s hard to overstate the value of a solid onboarding process. Industry watchers say the high turnover rate in senior living tracks directly back to the hiring process, especially those early days in which a new worker gets familiar with the senior living environment. Those who fail to click with the culture tend to jump…

Magazine Article

What Defines a Senior Living Hero?

May 15, 2018

Presenting the 2018 Argentum Hero and Senior Living Community Leadership Award Winners The annual Argentum Hero Awards and Senior Living Community Leadership Award recognize individuals who are ideal representatives of the hundreds of thousands of people serving across senior living and who showcase the highest levels of excellence, caring, and dedication. They are recognized each…

Magazine Article

Recognizing the Industry’s Best of the Best

May 14, 2018

Keeping residents and staff fully engaged can be an ongoing challenge in any senior living community. The best providers create initiatives to foster this key component of individual and community well-being. Four outstanding programs to increase resident and employee engagement have been selected as Argentum’s 2018 Best of the Best Award winners. A filmmaking activity…

Magazine Article

Five Best Practices to Reduce the Risk of Employee Incidents

February 23, 2018

Safety first. There’s a reason why this mantra is common in workplaces nationwide. Employee injuries and incidents are a major concern for all types of businesses, cutting into productivity, reducing profits, and sometimes even resulting in expensive lawsuits. Add to that the human toll of workers whose personal lives are disrupted by on-the-job incidents. Senior…

Magazine Article

Crafting a Strategic Plan Before Disaster Strikes

February 22, 2018

As a brutal cold snap battered the East Coast in December 2017, Jon Tagatz was reminded of another especially cold season four years ago, when he saw his community get swamped, literally. As executive director of The Heritage at Brentwood in Brentwood, Tenn., an LCS community, he had the helm when freezing temperatures burst 30…

Magazine Article

Riding to Fund Alzheimer’s Research, Patient Care, and Support

February 15, 2018

How does an owner of a senior living company, who’s a fan of the University of Tennessee’s Lady Vols basketball team and admirer of their coach, Pat Summitt, work to support the fight against Alzheimer’s? Joshua Crisp, founder, president, and CEO of Solinity, based in Knoxville, Tenn., didn’t have to search long to find his…

Magazine Article

Entertainment Copyright and Licensing: What You Need to Know

February 15, 2018

Playing a movie or music in your community is popular with residents and offers the added benefit of encouraging social interaction. But are you aware of when it’s considered a public performance and a license is required? More than a few communities find the answer to that question when they receive a letter stating they’re…

Magazine Article

Serving and Being Served

January 11, 2018

When he began caring for his own mother, HRA’s Tim Smick experienced the other side of senior living. Few senior living executives have the good fortune to be both a customer and a provider. “It’s an incredible vantage point,” says Tim Smick. “You get to see both sides. You get to see what’s important to…

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