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Bild & Co, a senior housing consultancy group based in Palm Harbor, Florida, launched an updated range of marketing solutions for senior living operators, investors and developers. The company offers strategic planning to help its clients achieve stable growth even during the current public concern over the spread of the coronavirus.

More details can be found at bildandco.com/marketing.

The latest announcement aims to provide clients in the senior housing and care industries with an efficient and versatile online marketing strategy. The novel coronavirus outbreak has led to growing concerns over the health of the elderly, opening up new possibilities for senior care facilities.

According to Bild & Co, senior living operators can now provide genuinely useful services to their local communities while establishing a positive brand presence and expanding their market reach.

Commenting on potential approaches during the current outbreak, CEO Traci Bild said: “Now is not the time to shy away from marketing, it’s your time to shine and showcase what you do best; care for seniors at both their best and most vulnerable times.”

“As a senior living operator, investor or developer, marketing should focus on intimate educational events, distribution of quality content around the virus, providing small gifts such as hand sanitizer, masks and other supplies available to show your ability to address the crisis head on when meeting with referral sources who can market your community, prospective residents and adult children concerned for their loved ones”, she added.

Bild & Co focuses on organic growth strategies as the cornerstones of sustainable marketing success. This is a marked departure from the standard reliance on paid advertising that is common with most current businesses, but that can be often ineffective considering the increasing competition.

The marketing approach is developed in close collaboration with each client, and includes everything from branded content development and distribution to massive multimedia campaigns, SEO, and many others.

Depending on their needs and preferences, clients can either opt for a fully-managed marketing solution, or integrate Bild & Co with their current marketing team.

The company explains: “We are happy to create an entire marketing strategy and assist execution or plug into your existing marketing team. What matters is our expertise and proven strategies for growing grassroots referral leads that close four times faster than non-referred leads. Our goal is to help reduce marketing spend while driving quality referrals that close faster.”

Interested parties can find more information by visiting the above-mentioned website.

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