FORT WORTH – Fort Worth-based operator, Civitas Senior Living, is welcoming Taylor Smith as their Regional Director of Sales and Marketing. Her territory will include communities primarily located in central and southwest Texas such as Austin and New Braunfels.
“I have been in the senior living industry for 11 years; it is my passion and calling to serve our senior population,” shares Taylor. “Being in senior living means fulfillment and purpose not only for me, but for the individuals I’m serving.
She adds: “It is my true passion to understand the families’ or seniors’ needs and help educate the resident and adult children on how we can make their life better and give them back their sense of purpose. Senior living can be scary, but if we listen to the needs of the families, then we can fully educate them on how we can best serve them; this gives them peace of mind with their decision to move in themselves, or move a loved one.”
Taylor has had various roles in senior living, including independent living, assisted living, and memory care communities as business office manager, sales manager, Executive Director, and Regional Director of Sales and Marketing. She graduated from Angelo State University with a Bachelor of Science in Sociology and a minor in psychology.
“We are thrilled to have Taylor as part of the Civitas team with her expertise and her passion for serving seniors,” says Erica Siebert, Senior VP of Sales and Marketing.
About Civitas Senior Living
Civitas Senior Living is a senior living owner/operator, property manager, and consulting company based in Fort Worth that specializes in the development, acquisition, and operational management of senior housing properties. Civitas is known for its signature Passion Program, which ensures a high-quality, comprehensive continuum of care through a unique integration of all the factors that affect community management. For more information about Civitas, please visit https://www.civitasseniorliving.com/.
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