Lake Oswego, OR – Eclipse Senior Living, a national manager of distinctive Independent, Assisted Living and Memory Care communities across the United States, announced today the addition of a new brand, Evoke. Evoke will be the third brand in the Eclipse Senior Living family of brands, joining Elmcroft Senior Living and Embark Senior Living.
The first Evoke community will be in Portland, Oregon and will target the higher-end market for independent living and assisted living. “We brand with purpose,” says Melissa Owens, VP of marketing for Eclipse Senior Living. “While others may add brands through acquisitions, we bring new communities strategically into our family of brands. We have always planned to have a higher-end brand called Evoke, and now we have a community that fits this vision.”
Evoke is meant to “evoke” the essence of the surrounding community through its architecture, design and programming. Evoke Portland will feature woodwork from the Pacific Northwest, coffee from local artisans and craft beers from local breweries.
“This next generation of seniors consists of baby boomers, who do not want something that is cookie cutter. They want something unique, experiential and meaningful – not just in design, but in programming as well. We believe Evoke Portland will speak to them unlike any other offering in the Portland area,” says Shamim Wu, COO of Eclipse Senior Living.
“We are very lucky to be a part of an Evoke Portland team filled with both folks new to the senior living space, as well as those who have been in it for years, which gives us a perfect balance of fresh ideas grounded by practicality,” says Kai Hsiao, CEO of Eclipse Senior Living. “We are thrilled that this first Evoke community is in our own backyard.”
Evoke Portland is being developed by a partnership of Bennett Development and Spring Capital with architecture by CB2 Architects and interior design by Warner Design. Evoke Portland is slated to break ground in the next 90 days with an expected opening in early 2021.
About Eclipse Senior Living
Eclipse Senior Living is a national senior housing operating company. The company operates more than 100 communities across 28 states, providing services for Independent Living, Assisted Living, and Memory Care. The management team has more than 50 years of combined experience across the senior housing industry.
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