DENVER—Enquire, a leading provider of CRM, marketing automation, and contact center solutions for senior living communities and post-acute care organizations, has aggregated actual sales and marketing data from more than 2,200 senior living communities providing insight into the true impact of COVID-19.
In this report, 2020 averages for specific metrics by care level, state, and region as well as year-to-date metrics were compared to the same period in 2019. This data was also narrowed to the just-completed month of April and analyzed against the same data points from April 2019.
The report focuses on the average inquiry, tour and move in volume month-over-month per community and compares 2019 trends to 2020. Additionally, the report looks at other key sales and marketing metrics including web forms from internet inquiries, home visits, call-outs, referrals, and move-outs critical to senior living sales and marketing success.
“We have seen several surveys and opinions about the impact COVID-19 is having on senior living sales and marketing, but it is important to look at the data and what it is telling us. We all could have predicted that inquiries, tours and move ins would be negatively impacted by COVID-19, so the real questions will be how great is the impact and for how long? This is what having this data will help us understand,” says Erin Hayes, Enquire chief revenue officer.
These data points will continue to give owners, operators and the investment community insight into what a recovery will look like and how the effects on changing operations, consumer confidence, and financial outlook will impact move-ins, move-outs and overall occupancy trends.
Enquire plans to update this report monthly. The full April report can be accessed at enquiresolutions.com/senior_living_covid_19_statistics_april_2020/.
Enquire is the premier CRM, marketing automation, and contact center solution provider in senior living and post-acute care. Headquartered in Denver, Colo., Enquire serves senior living communities and health care facilities throughout the United States and Canada. Enquire’s vision is to improve the experience for prospects and family members through customer-service-centric products paired with cutting-edge technology and analytics.
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