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SAINT LOUIS, MO – Sherpa, the leading sales enablement platform designed for seniors housing, announced today that longtime market data expert Lana Peck will guide the company’s expansion into a range of research and analytics services. As Vice President of Research and Analytics, Peck will lead Sherpa’s future data initiatives, and usher in a new era in market fundamentals and trends in senior living.

Peck has become a familiar voice in the senior living industry with a nearly six-year tenure at the National Investment Center for Seniors Housing & Care (NIC). As Senior Principal, she led the organization to become a guiding influence and pre-eminent source of industry research in seniors housing. Peck has authored more than 120 articles on senior housing data and trends as well as publishing the widely-read NIC Investment Guide.

“Lana knows this industry like few others, and she sees new ways of understanding it through data,” said Sherpa CEO Pedro Soares. “Sherpa’s data team is always looking for better ways to help our customers gain new perspectives and make more meaningful connections to older adults. Her leadership in that department is going to uncover new insights that improve lives.”

Sherpa’s new initiatives will include integrated tools to help operators achieve increased organizational performance, expanded access to data, and useful benchmarks for the senior living industry. Peck will further develop its annual Best Sales Performer report, a comparative analysis of sales behaviors, as well as other more frequent subject matter reports that help shape strategy for our customers.

“This is an amazing opportunity for me to work with an innovative organization whose mission and values are aligned with my personal and professional goals,” said Peck. “I know the importance of educating the industry through data transparency, thought leadership, and connections. I’m really looking forward to cultivating industry partnerships with Sherpa and publishing key sales performance metrics and indices to guide the senior living industry.”

About Sherpa

Sherpa aligns strategic, operational and human objectives to transform sales culture in senior living. Our sales enablement platform drives results for later living providers and ultimately provides a more enriching and successful experience for prospective residents. At the heart of our platform is a Prospect-Centered Selling® methodology that promotes a more empathetic and effective sales process. Sherpa combines hands-on sales training, a purpose-built CRM technology, and marketing automation to support meaningful change for older adults, their families, and the senior living industry as a whole. Learn more at


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