BEND, Ore.—G5, the leading digital marketing software and services platform for senior living communities, announced the addition of Steve Wright as sales director for senior living. Wright will be responsible for client expansion and new client acquisition as well as G5’s non-profit partners to shape digital marketing strategy, analyze performance, and deliver a seamless customer experience.
“Steve’s experience with senior living providers in both the non-profit and for profit space is a huge asset to G5,” said Doug Johnson, chief revenue officer, G5. “He’s a well-respected industry veteran who understands the true digital marketing needs of our senior living customers. We are very excited to work with Steve to provide senior living companies the best MarTech solutions in the industry.”
Wright has spent the last 30 years in the senior housing space, both as a provider and consultant to owners and operators. Most recently, he headed sales, marketing and technology initiatives for such notable providers as Leisure Care and Transforming Age. He has also consulted with dozens of leading providers in both the non-profit and for profit space.
“The combination of my hands-on work in sales and marketing with large senior housing portfolios and G5’s technology platform, makes for a critical and relevant fit in these new times for the senior living space,” said Steve Wright, sales director, G5. “I look forward to marrying G5’s innovative digital marketing arsenal with forward-thinking senior living providers to greatly improve their outcome and their bottom line.”
G5 is the leading digital marketing software and services platform for senior living communities. G5’s mission is to empower clients to outsmart and outperform their competition through smarter marketing, unmatched marketing technology, and a deep bench of talent that puts marketing performance first. Founded in 2005, G5 currently provides marketing solutions for more than 1,500 properties throughout the U.S. and Canada. Based in Bend, Ore., G5 is backed by private equity investor PeakEquity Partners. Learn more at GetG5.com.
Get updates on the latest news impacting senior living through our Argentum Daily newsletter.