Tesla. Apple. GAP. These are brands we’ve learned to recognize immediately by their name and sometimes, just by their logo. George Blankenship was a former executive at all three companies where he revolutionized and redefined the meanings of innovation, business growth, and brand loyalty. At this year’s Argentum Senior Living Executive Conference (May 1-3, Nashville, TN), Blankenship will share his insight on cultivating a culture of forward-thinking innovation and creating an outstanding customer experience.

While speaking to top executives, Blankenship shares the knowledge he’s gained during his more than 30 years of experience in retail and real estate. At Tesla Motors, he transformed the car-buying experience while serving as vice president of design and store development, vice president of worldwide sales and ownership experience, and vice president of worldwide retail. As the senior executive of real estate at Apple, he executed an extremely successful retail growth strategy focused on consumer experience, brand recognition, and accessibility to customers. While serving as a senior executive for real estate strategy at GAP Inc., he worked to establish an environmentally innovative and efficient retail growth practice.

Blankenship emphasizes the importance of defining and providing superior customer service to a company’s brand; for those working in senior living, it is critical to the overall experience. Nurturing a culture of care and service starts at the very beginning of a customer relationship, perhaps during a prospective resident’s first phone call or the first visit to a community. A community’s reputation continues to be built through an individual’s first impressions, how family members are engaged in the process, and the observable employee atmosphere among other experiences. Building a strong relationship with a customer through these experiences is key to achieving success.

In this evolving senior living market, Blankenship will share tips on how to stay relevant and competitive, and how to cultivate brand awareness and loyalty. Join us at the Senior Living Executive Conference and learn how to elevate your company.

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