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DES MOINES, Iowa—Laurel Circle, a life plan community located in Bridgewater, N.J., has added a new member to its staff with the appointment of Eric Eichhorst as director of sales and marketing.

Eichhorst provides over 15 years of senior-living experience within the region to the community as the Bloomsburg University (Pa.) alum previously served as the director of sales and marketing at a senior living community in Freehold, N.J., for the past six-plus years.

“Everyone at Life Care Services could not be more delighted with adding Eric to the Laurel Circle team. His proven sales track record and outstanding management skills within the area’s senior-living communities are unmatched,” said Life Care Services regional marketing and sales director Darlyce Jones. “We look forward to having Eric use his mastery in customer service to benefit the community as it continues to grow.”

His day-to-day responsibilities include the management of the community’s sales team, in addition to the supervision and implementation of the Laurel Circle’s sales and marketing strategy.  He also oversees the community’s website, social media, and public relations efforts.

Laurel Circle is a 202-residence senior living community featuring top amenities and The Arbor at Laurel Circle health center, which accepts direct public admission. Nestled on
28 wooded acres at 100 Monroe St. in Bridgewater, N.J., Laurel Circle focuses on an active lifestyle, fitness, and overall wellbeing, and offers independent living villas and apartment homes. For more information, visit laurelcirclelcs.com or call 866-754-5952.

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