ORIX Real Estate Capital (OREC), the combined company of Lancaster Pollard and RED Capital Group, has announced the hiring of Julie McConnell as its director of marketing, communication and research. Prior to joining OREC, McConnell spent the last 11 years at Diamond Hill Capital Management, an investment management firm, most recently as head of marketing & communications and intermediary sales. In her time at Diamond Hill, she was a member of the Distribution Leadership Team, built and developed a sales team, was integral in setting the strategic marketing vision for the firm, and oversaw the integration of the intermediary sales and marketing teams.
“As we move forward as a newly merged company, we identified the need for an accomplished marketing and business leader to bring the additional capacity, experience and perspective necessary to help us with several important initiatives related to the integration,” said Nick Gesue, CEO at OREC. “Julie is the right person for that role and we are thrilled to have her join our team.”
McConnell will oversee the integration of the Lancaster Pollard and RED marketing teams, led by Tyler Howard and Lisalynne Quinn respectively. She will also oversee the firm’s research efforts, led by Daniel Hogan, director of research. “Julie’s proven track record in implementing strategic direction and brand development makes her the ideal candidate to lead our marketing efforts at this critical time in our firm’s growth,” said Ted Meylor, chairman at OREC.
McConnell, a member of the Leadership Columbus class of 2019, will be based in the firm’s corporate headquarters in Columbus, Ohio. She earned a B.A. in communication from The Ohio State University and completed an executive education in constructive collaboration from the Kellogg School of Management at Northwestern University.
Effective January 1, 2019, Lancaster Pollard and RED Capital Group merged into one company called ORIX Real Estate Capital (OREC). OREC provides comprehensive capital solutions for multifamily, affordable, seniors and health care real estate through its affiliated companies. The OREC companies originate $6 billion of loans annually, with a servicing portfolio of $25 billion.
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