ANNAPOLIS, Md. – The National Investment Center for Seniors Housing & Care (NIC), a national, non-profit organization working to enable access and choice for America’s elders by providing data, analytics, and connections that bring together investors and providers, announced today that Mary Ann Donaghy was appointed chief marketing and communications officer.
“NIC is committed to implementing best practices in all areas of our organization in support of our mission,” said Brian Jurutka, president and CEO of NIC. “Strong branding and marketing capabilities are critical to helping us deliver on our mission, and we are thrilled to have a leader of Mary Ann’s caliber join our Executive Team.”
In her new role, Donaghy will be responsible for continuing to build the NIC brand, supporting NIC’s two annual industry-leading conferences, growing the NIC MAP™ Data Service marketing and sales efforts, and increasing the awareness and impact of NIC’s industry outreach.
Donaghy brings more than 25 years of integrated consumer and business-to-business marketing leadership and expertise to NIC. Her most recent role was vice president of marketing at University of Maryland University College (UMUC), one of the nation’s largest public universities with nearly 90,000 students.
“Creating lasting connections and providing actionable data to seniors housing and care investors and providers is critical to ensuring that millions of seniors, including the large Baby Boomer market, have access and choice in seniors housing,” said Donaghy. “I am excited for the work we will do to increase recognition of NIC’s role in meeting this important objective and to position the organization for continued success.”
In her two-and-a-half decades as a marketing leader, Donaghy also held senior positions with The Bozzuto Group, a Greenbelt, MD-based real estate development, management, and construction company, as well as AOL and H.J. Heinz. Her expertise in strategic planning, brand development, digital marketing, advertising, communications, marketing technology, P&L management, and market research has driven growth at each organization.
The National Investment Center for Seniors Housing & Care (NIC) is a 501(c)(3) organization established in 1991 whose mission is to enable access and choice by providing data, analytics and connections that bring together investors and providers. For more information, visit nic.org, and follow NIC on Twitter.
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