Argentum has launched a senior living sales counselor certificate program to build knowledge and competencies of senior living sales professionals. The certificate ensures participants will walk away with a complete understanding of the different service levels of senior living and be able to speak intelligently with prospective residents about options that best fit that individual’s preferences and needs.

The concept originated during an Argentum Sales and Marketing Executive Roundtable discussion, where members shared a common challenge of needing a more efficient and effective process to bring new sales hires up to speed on the intricacies of senior living, so that in-house training could be refocused on competitive differentiators.

Subject matter experts from the roundtable and industry created the program with a top down approach—moving from broad concepts toward important details via a curriculum that covers the 3 fundamentals of successful sales:

“Coupled with a company’s own excellent internal training, this certificate program provides a valuable complement that will have tremendous resonance with the public, government and other important external audiences that more and more are looking at third-party issued credentials to validate necessary skills and job task competencies,” says Paul Williams, vice president of professional development and education at Argentum.

The program’s modules can be completed at home or in the workplace and tests are proctored electronically so employees can easily fit the training into their busy schedules.

“Twelve Argentum member companies have already embraced the certificate program as a learning tool for their new sales hires,” Williams says. “And we expect that this solution will help successfully prepare sales professionals for a career within senior living.”

Learn more.

Suggested Articles


CALA Launches New Workforce Development Webpage for Senior Living Providers

April 19, 2018

Sacramento, Calif. — The California Assisted Living Association (CALA) today launched a new Workforce Development webpage offering tools for senior living providers to develop, recruit and retain highly qualified team members to serve senior care residents throughout the state. “Assisted living in California is growing exponentially,” said Sally Michael, CALA President. “As such, one of…


3 Reasons to Nurture Employee Strengths

April 12, 2018

While it’s necessary to pattern interrupt when employees are making mistakes, primarily spending time correcting their weaknesses is not an effective management strategy. In order to get the most out of their employees, organizations should take a much different approach. During his presentation at Argentum’s Senior Living Executive Conference in May, Marcus Buckingham—global researcher, best-selling…


How to Get Out of a Job Search Rut

April 5, 2018

You wake up tired. You go to bed tired and feel frustrated all the time. You need a new job, but are you going about the search in the right way? What can you do to make the most of your job-searching time and, more important, keep you stress-free? Here are some ideas to help…

Stay Connected

Get updates on the latest news in the senior living community.



Forgot Password.