Argentum Logo_RGB2

Argentum has launched a senior living sales counselor certificate program to build knowledge and competencies of senior living sales professionals. The certificate ensures participants will walk away with a complete understanding of the different service levels of senior living and be able to speak intelligently with prospective residents about options that best fit that individual’s preferences and needs.

The concept originated during an Argentum Sales and Marketing Executive Roundtable discussion, where members shared a common challenge of needing a more efficient and effective process to bring new sales hires up to speed on the intricacies of senior living, so that in-house training could be refocused on competitive differentiators.

Subject matter experts from the roundtable and industry created the program with a top down approach—moving from broad concepts toward important details via a curriculum that covers the 3 fundamentals of successful sales:

“Coupled with a company’s own excellent internal training, this certificate program provides a valuable complement that will have tremendous resonance with the public, government and other important external audiences that more and more are looking at third-party issued credentials to validate necessary skills and job task competencies,” says Paul Williams, vice president of professional development and education at Argentum.

The program’s modules can be completed at home or in the workplace and tests are proctored electronically so employees can easily fit the training into their busy schedules.

“Twelve Argentum member companies have already embraced the certificate program as a learning tool for their new sales hires,” Williams says. “And we expect that this solution will help successfully prepare sales professionals for a career within senior living.”

Learn more.

Suggested Articles

News

LeadingAge Minnesota CEO Gayle Kvenvold Honored as One of 2021 Most Admired CEOs by Minneapolis/St. Paul Business Journal

September 20, 2021

Gayle Kvenvold, President and CEO of LeadingAge Minnesota, was recently named a 2021 Most Admired CEO by the Minneapolis/St. Paul Business Journal. In a feature story published on Sept. 7, Gayle drew attention to the workforce shortages long-term care providers are facing. “Long-term care had a workforce shortage before the pandemic, but it is now…

News

JEA Senior Living Changes Name to Sinceri Senior Living

September 8, 2021

TUMWATER, Wash.—JEA Senior Living, a prominent senior living operator, has changed its name to Sinceri Senior Living. The company plans to expand its offerings to assisted and independent living to provide its residents a more holistic continuum of care. The change was driven by a desire to refine the company’s brand image and communications to…

News

Benchmark Named ‘Top Place to Work’ by the Boston Globe for 13th Straight Year

November 25, 2020

WALTHAM, Mass.—Benchmark Senior Living, a leading provider of senior living services in the Northeast, announced that it has been named one of the Top Places to Work for the 13th straight year in The Boston Globe’s 13th annual employee-based survey. It is one of only two companies to have made the list every year it has…

Stay Connected

Get updates on the latest news impacting senior living through our Argentum Daily newsletter.

×

Login.

Forgot Password
Create an Account