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DALLAS—OneDay, a technology company best-known for video storytelling within senior living communities, today announces a number of executive leadership appointments and internal promotions.

Eric Varin is the vice president of client success. Varin was formerly the vice president of sales and markeing for Allegro Senior Living, and he brings more than 11 years of experience in senior living strategy, sales, and marketing. He has worked closely with OneDay as a client partner during his time at Allegro Senior Living, and his extensive knowledge as a former partner will help inform his new role. At OneDay, Varin will provide a unique perspective to the competing priorities that community-level professionals face on a daily basis, having worked at both large and small providers.

Victoria Repice, who was most recently the vice president of product management at SiriusXM, joined OneDay as vice president of product.

Deena Naccarella, previously vice president of finance at OneDay, became CFO.

Carter Severns, previously director of marketing at OneDay, is now vice president of marketing.

Varin and Repice bring OneDay to 14 new hires in the last year, which are in response to OneDay’s exponential growth, and the appointments of Naccarella and Severns underscore the expansion of the company’s business operations. In 2020 alone, the company increased its customer base by more than 150 percent, partnering with nearly 5,000 senior living communities across the country.

“We’re in the strongest position we’ve ever been, with the rapid growth of our customer base and growth of our team to match,” said Clint Lee, co-founder and CEO of OneDay.

“Heading into this new year, we’re primed for expansion into new markets, and Eric and Victoria, who have been trusted leaders in their industries for many years, will be instrumental in this endeavor. The internal leadership appointments of Deena and Carter reflect the deep pool of talent at OneDay, showcasing the leaders that are ready to step up to take OneDay to the next level.”

For more information on OneDay, please visit

About OneDay

Headquartered in Dallas, OneDay is a technology company whose mission is to spread the power of stories by building best-in-class video platforms. Its first product, which launched in 2017, allows senior living communities to celebrate and digitally preserve the stories of their residents by leveraging first-of-its-kind, world-class technology. The company currently partners with nearly 5,000 senior living communities across the United States, the United Kingdom, and Canada to provide marketing differentiation, shorten sales cycles, and showcase a community’s programs and initiatives in a way like never before. OneDay was named one of Inc.’s Best Workplaces of 2020.

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