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Dana Córdova

ISELIN, N.J.—SmartLinx Solutions, a leading provider of workforce management solutions, today announced the appointment of Dana Córdova as vice president of demand generation. In her new role, Córdova is responsible for driving demand for SmartLinx solutions by helping to increase brand awareness and customer acquisition to cultivate long-term relationships within the post-acute care and senior living industries.

“I am delighted to welcome Dana to the SmartLinx team,” said SmartLinx CEO Marina Aslanyan. “Dana is a seasoned leader with a consistent history of increasing brand awareness and revenue growth for technology companies. Her metric-oriented vision, with keen focus on strategic marketing and digital initiatives, will enable rapid growth for our company and deliver our services to more post-acute care and senior living facilities. At SmartLinx, we’re in the business of caring for those who care for others, and Dana is passionate about advancing our company with the goal of benefitting our customers and those they provide for.”

“SmartLinx is on a great growth trajectory, supporting and empowering those within the post-acute and long-term care industry. I’m excited to help the company achieve deeper market penetration and reach more customers, providing them with the personalized solutions they deserve,” said Córdova. “I’m looking forward to growing with SmartLinx and applying my marketing expertise to help the company increase lead generation and not only acquire but build meaningful relationships to retain customers, so they can provide better care to their residents.”

With over 18 years of experience scaling companies in the technology and entrepreneurial space, Dana has a proven track record for creating multi-channel marketing strategies that drive brand awareness and exceed revenue targets. Her extensive involvement in customer acquisition, go-to-market strategy and managing cross-functional teams will help drive SmartLinx’s lead generation and expansion efforts. She will focus on the strategy, planning and execution of all marketing programs, focused on pipeline growth and customer acquisition. Dana’s previous achievements include a history of increasing brand awareness and web traffic, including consistently increasing lead generation by 3X YoY and averaging 15 percent to 30 percent increase in YoY gross annual revenue.

About SmartLinx
Founded in 2000, SmartLinx cares for those who care. Used in thousands of leading organizations, SmartLinx’s workforce management solution suite helps skilled nursing and senior care providers manage people and processes by harnessing the power of real-time data. Its solution includes talent acquisition and onboarding, human resources, benefits, payroll, time & attendance, scheduling, compliance, and business analytics. New financing options with preferred commercial lender Ascentium Capital provide several flexible structures and low introductory payment options to help clients utilize the breadth of SmartLinx’s capabilities and products. The company is headquartered in Iselin, N.J. For more information, please visit or call 877-501-1310.

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