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Written by: Jennifer Barnhill, MS, RD and John Buckner, M. Ed., MBA, Director of Marketing, S&D Coffee

With the continued proliferation of consumer coffee outlets and brands, it is easy to see that Americans have a love affair with their coffee. Palates have evolved, expectations for flavor and quality have risen, and consumption is at an all-time high.

At the same time, consumer interest in healthier eating and drinking habits has grown exponentially. Most consumers are aware of the term “superfoods” – those which have high concentrations of essential nutrients with proven health benefits – and many have become avid label readers who actively seek out products that are high in fiber, rich in Omega-3 fatty acids, or are good sources of probiotics. One of the most powerful nutritional lures right now is that of antioxidants, with more than half of all consumers reporting having bought a product based on its antioxidant claims in the past year.1

Many recent studies have demonstrated the pronounced nutritional and health benefits of a very powerful superfood: coffee. While the idea of coffee as a healthy product has been borne out by numerous studies, few have connected the benefits of this superfood with the group who might benefit most from consuming it: seniors.

Coffee, Antioxidants and Age

We tend to forget that coffee is fruit, looking very much like a red cherry when ripe. Typically, when coffee is harvested, the coffee “cherry” is stripped and its pulp discarded leaving only the bean to be roasted and consumed.

Like many other superfoods such as blueberries and green tea, coffee “fruit” is an excellent source of antioxidants. In fact, a recent study from the University of Scranton found that coffee is the number one source of antioxidants in the U.S. diet.2 Antioxidants are molecules that are believed to protect cells from free radicals – harmful oxygen molecules thought to damage cells and perhaps be the underlying reason why we age.

When an oxygen molecule becomes electrically charged, or “radicalized,” it tries to steal electrons from other molecules, causing damage to the cell’s DNA. Over time, such damage may become irreversible and lead to disease. The job of antioxidants is to “mop up” free radicals, meaning that they neutralize their electrical charge and prevent the free radicals from taking electrons from other molecules.

The importance of antioxidants to the diet cannot be overestimated. Dr. Richard Cutler, the former director of the National Institute on Aging, has said repeatedly that the amount of antioxidants in your body is directly proportional to how long you will live. Just as importantly, antioxidant levels have a major impact on the quality of life – freedom from illness, mental acuity, improved physical appearance, enhanced flexibility and increased energy – enjoyed by seniors.

Antioxidants can come from healthy eating or in the form of supplements, and they include a family of naturally formed components like vitamin A, beta-carotene, lycopene, vitamin E and more.

According to the Linus Pauling Institute, as we age, our cellular production of energy becomes less efficient, leading to age-related diseases that affect the function of the eyes and all types of muscles, including the heart.3 This loss of energy production associated with aging also increases the generation of free radicals and other oxidants, which are capable of damaging essential cellular components, including lipids, proteins and DNA itself.

With this in mind, increasing a senior’s dietary antioxidant intake can play a critical role in maintaining his or her good health. Dietitians understand that half the battle of delivering nutritional value is in finding a food or drink that people enjoy.

According to a recent survey by the National Coffee Association, 69 percent of Americans age 60 and older reported drinking coffee daily, which peaks at 3.8 cups per day on average for those ages 40-59.4 Foodservice research group Technomic also reports that coffee is the drink most widely consumed by seniors, coming in ahead of fruit juice and tap water.5 For this group, coffee-drinking may be one of the best ways to combine nutritional value and health benefits with a simple daily pleasure.

So, how good is coffee for you, anyway?

A wide body of scientific research indicates the major benefits of coffee-drinking, particularly in improving health-issues frequently encountered by seniors.

Memory and motor skills:

Heart disease and stroke:


Type 2 diabetes:



It’s Never Too Late

While much of this research focuses on the benefits of long-term coffee-drinking, there is also a body of evidence that suggests the benefits of short-consumption on memory, immunity, energy, cholesterol levels, range of motion, activity levels and positive moods.

So, even those who have never had coffee before might consider including it in their daily routine – in moderation, of course.

With all this in mind, it is important that dietitians and senior living professionals understand the important role coffee can play in preventing disease and improving the quality of life of seniors and to look for the healthiest and most beneficial coffee products available to meet the desires of their palates and the demands of their bodies.

JUVAThrough a unique manufacturing process, the nation’s largest custom coffee roaster, S&D Coffee, is now able to use the whole fruit – coffee cherry, coffee pulp and coffee bean – to enhance its coffee’s antioxidant levels and fortify that superfood power with a boost of vitamins.  The resulting product, S&D’s JUVA Roast™, offers a host of additional and enhanced health benefits. JUVA Roast offers 14 times more antioxidant power than green tea, nine times more than regular coffee, six times more than pomegranate juice and nearly four times more than blueberries, providing unparalleled anti-viral, anti-inflammatory and anti-bacterial properties.  It also helps to support a healthy immune system and enhanced energy and mental clarity, as well as aids in protecting against the damaging and aging effects of free radicals. And, unlike other “functional beverages,” defined by the American Dietetic Association as drinks which have been enhanced with added ingredients to provide specific health benefits beyond general nutrition, this coffee is neither hyper-caffeinated nor high in sugar content or calories. For more information on S&D Coffee or JUVA Roast, please visit


1 Packaged Foods, 2009
2 2005 study by Joe A. Vinson, Ph.D., professor of chemistry, University of Scranton, Scranton, Pennsylvania.
3 Based on a 1997 paper by Donald J. Reed, Ph.D. Distinguished Professor of Biochemistry; Director, Environmental Health Sciences Center; and Interim Director, Linus Pauling Institute at Oregon State University
4 National Coffee Association USA 2011 National Coffee Drinking Trends Study
5 Technomic 2010 Beverage Consumer Trend Report
6 National Public Health Institute, Helsinki, Finland in conjunction with the University of Kuopio in Finland and the Karolinska Institute, Stockholm, Sweden. Study published in the Journal of Alzheimer’s Disease in January, 2009.
7 Frank Hu, MD, MPH, PhD, nutrition and epidemiology professor at the Harvard School of Public Health
8 Kaiser Permanente Division of Research, Oakland, California, as presented at the study at the American Heart Association’s 50th Annual Conference on Cardiovascular Disease Epidemiology and Prevention in San Francisco on March 5, 2010.
9 Dr. Esther Lopez-Garcia, Dept. of Preventive Medicine and Public Health. School of Medicine. Universidad Autonoma de Madrid as published in Circulation, February, 2009.
10 “Planta Medica”; Long-term Caffeine Consumption Reverses Tumor-induced Suppression of the Innate Immune Response in Adult Mice; A. Mandal and M.K. Poddar; December 2008
11 Frank Hu, MD, MPH, PhD, nutrition and epidemiology professor at the Harvard School of Public Health
12 Rachel Huxley, D.Phil, of The George Institute for International Health, University of Sydney, Australia analysis of previous studies reported in the December 14/28, 2009 issue of Archives of Internal Medicine, JAMA
13 “BBC News”: Coffee Fights Allergies
14 “Antioxidants and Inflammatory Disease: Synthetic and Natural Antioxidants with Anti-Inflammatory Activity” Authors: Geronikaki, Athina A.; Gavalas, Antonios M. as published in Combinatorial Chemistry & High Throughput Screening, Volume 9, Number 6, July 2006 , pp. 425-442(18)
15 “Free radicals, antioxidants, and the immune system” Knight JA, Department of Pathology, University of Utah School of Medicine, Salt Lake City, Utah.
16 2011 testing on Oxygen Radical Absorbance Capacity (ORAC) by USDA and Brunswick Labs

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