LOUISVILLE, Ky.—Trilogy Health Services has named Melissa Richards-Person to its executive team as chief marketing officer.
A 2010 Advertising Age “Woman to Watch,” she comes to Trilogy following 12 years with Papa John’s International, where she moved through a variety of U.S. and international roles, starting as senior director of advertising and promotions and ultimately as senior vice president, brand. Her experience spans more than 25 years in media, agencies and brands in restaurant, retail, sports, and healthcare.
In her new position with Trilogy, she will oversee the company’s marketing and business development initiatives and utilize her over 20 years of experience to strengthen Trilogy’s brand and engage consumers in new, innovative ways.
“In food and in healthcare, the ultimate goal is the same—we want people to feel confident, cared for, and understood,” she said. “The decision-making process for our customers in both industries is also informed in large part by their emotions. As a daughter who has sought care for my mother with dementia, and who is now helping my 94-year-old father navigate his life’s next steps, I can say with confidence that I understand what’s at stake when choosing a senior living community. I’ve engaged with the brand as a consumer—now I have the honor of elevating it as a marketer.”
“Melissa’s passion for combining strategy with storytelling is going to be invaluable to Trilogy as we work to bring our differentiators to life for consumers and stakeholders in the senior care industry,” commented Leigh Ann Barney, president and CEO of Trilogy Health Services. “For over 20 years, we’ve been content with quietly innovating and providing best-in-class service to our residents. The time has come for us to reinvent our approach to sharing our story. It’s our goal to be a leading national brand in senior care. With the help of Melissa’s unique experience and insights, I know we can get there.”
About Trilogy Health Services
Trilogy Health Services communities offer a full range of personalized senior living services, from independent and assisted living to skilled nursing and rehabilitative services in over 110 senior living communities throughout Kentucky, Indiana, Ohio and Michigan. Trilogy’s senior living services are delivered by staff specially trained to honor and enhance the lives of our residents through compassion and a commitment to exceeding customer expectations. Trilogy Health Services is a subsidiary of Griffin-American Healthcare REIT III, Inc. To learn more about Trilogy Health Services, please visit our website at trilogyhs.com. You may also follow Trilogy Health Services on Facebook and Twitter.
Get updates on the latest news impacting senior living through our Argentum Daily newsletter.