Twenty years ago, senior living sales and marketing training would have included discussions about reading body language, tracking the time between the first phone call and a community visit, and developing talking points to combat rejections. Today, while some of those discussions are still relevant, sales and marketing managers are more likely to discuss changing…

When Ann Tardy was a young employee of a large accounting firm, she wrote a memo to a senior executive identifying shortcomings she identified in the firm’s workplace culture and offering ideas for how to address them. In response, the executive established standing, one-on-one meetings with Tardy to pick her brain and discuss her ideas.…

It’s no surprise that the world’s aging population is creating a greater demand for increased staffing in senior living communities. To meet that need, it’s imperative that industry professionals start addressing the issue locally and educate potential employees about the many job and career opportunities that exist across the senior living spectrum. What can senior…

You never know what you’re going to get. It’s the blessing and the curse of being an executive director. The best laid plans may change when you walk in the door and find out an emerging situation needs your attention, or your staff needs help resolving a crisis. Executive directors have a lot of demands…

It’s hard to overstate the value of a solid onboarding process. Industry watchers say the high turnover rate in senior living tracks directly back to the hiring process, especially those early days in which a new worker gets familiar with the senior living environment. Those who fail to click with the culture tend to jump…

(Alexandria, Va.)—Today Argentum announced a standardized approach to measuring turnover and retention. The announcement was made during the 2018 Argentum Senior Living Executive Conference in San Diego, Calif. by Brent Weil, Argentum vice president of workforce development, and Mark Woodka, OnShift CEO. This standardization serves as one of the key successes of a pilot program…

(Alexandria, Va.)—Today at the 2018 Argentum Senior Living Executive Conference in San Diego, Calif., Argentum introduced a new initiative aimed at solving the recruitment and retention challenges facing the industry. The initiative, Senior Living Works, provides a path for senior living leaders to grow the pipeline of workers and connect to educators nationwide, with a…

(Alexandria, Va.)—The senior living employee is the industry’s most important asset and knowing who makes up that workforce is critical to its success. Nearly 1 million people serve in positions across senior living and that workforce is expected to grow to 1.2 million by 2026. As the industry needs to recruit and retain an additional…

Sacramento, Calif. — The California Assisted Living Association (CALA) today launched a new Workforce Development webpage offering tools for senior living providers to develop, recruit and retain highly qualified team members to serve senior care residents throughout the state. “Assisted living in California is growing exponentially,” said Sally Michael, CALA President. “As such, one of…

While it’s necessary to pattern interrupt when employees are making mistakes, primarily spending time correcting their weaknesses is not an effective management strategy. In order to get the most out of their employees, organizations should take a much different approach. During his presentation at Argentum’s Senior Living Executive Conference in May, Marcus Buckingham—global researcher, best-selling…