See Argentum’s press announcements from the Senior Living Executive Conference in Phoenix.

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Lessons in Customer Loyalty from the Hospitality Industry

June 1, 2008

Assisted living and hospitality are similar in many ways. Learn from a Senior Vice President of Gaylord Entertainment how one of the hospitality industry’s most successful companies builds customer loyalty. Learn Gaylord’s secrets for listening to, caring

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Baby Boomers: Today’s Decision Makers

June 1, 2008

In this facilitated dialog, discuss with your peers how Boomers’ expectations for their parents, and for themselves in the future, are affecting senior living today. Bring your perspectives, observations and experiences to share. Learn what your peers are

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Trends in Independent Living

June 1, 2008

Whether or not your company currently provides independent living in its portfolio, emerging trends foretell changes across senior living which will affect every assisted living provider. As age and complexity of care increase in independent living, learn

News

“Learning from Disney, Where It’s Not About Satisfaction”

May 15, 2007

Patient satisfaction surveys are a staple of healthcare metrics. But what if satisfaction is a fool’s gold? What if Disney doesn’t even measure guest satisfaction? By the end of this session, managers will take away a model that relates staff performance

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The New Vision of Customer Care: Customer Relationship Management

May 15, 2007

Learn how to establish extraordinary customer loyalty.  Explore new ways of creating a marketing environment of connectivity with potential customers. The New Vision of Customer Care: Customer Relationship Management                         Presenter(s):  Mark Mostow, VP Sales & Marketing, Silverado Senior Living Inc. and John Schwaner, VP Assisted Living Sales & Marketing, American Retirement Corp.

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