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May 4, 2006
Contact: Richard P. Grimes
703.894.1805, ext. 210

Alexandria, VA — Three extraordinary senior living professionals were presented with the 2006 ALFA Hero Awards at ALFA’s 2006 Annual Conference and Expo in San Diego last month. The annual competition honors administrators, staff members, and caregivers for their commitment to residents in their communities.

“These three heroes inspire everyone in the senior living business to make extraordinary service their goal every day—even in the most challenging of circumstances,” said ALFA President/CEO Richard P. Grimes. “Our business has seen countless accounts of caregivers who have gone above and beyond the call of duty to influence a resident’s life for the better.” 

The 2006 ALFA Heroes are (pictured left to right): ALFA Hero Awards Winners for 2006

Administrator Hero Deeni Shannon has served as executive director of Summerville at Kenner for three years. “She stayed focused, calm, and determined to get her senior residents out quickly and safely—despite of her own personal concerns for her family and home,” said Summerville Senior Living President/COO Justin Hutchens, describing Shannon’s leadership when residents were evacuated during Hurricane Katrina.

Staff Member Hero Joe Greer of does much more than his job as maintenance coordinator requires. Greer’s dedication to seniors also shone in the wake of Hurricane Katrina when her personally drove to a Louisiana Sunrise facility to pick up two frail women and bring them to his Georgia site for care.

Caregiver Hero Princella Jones has been a cheerful presence in the lives of CaraVita Village residents for the past 19 years. “Immediately upon meeting Princella, you know you have found someone who cares far beyond herself. One resident said, ‘My bad day ends the minute I see her. Who could be sad or angry when a friend is beaming?’” said CaraVita Vice President of Operations Page Estes.

Also recognized were the 2006 ALFA Champions of Assisted Living: Dawn Doss, Cypress Court at Vinings Place; Willena Ferguson, Sterling House of Durant; Jamie Gonzales, Brighton Gardens of Lakewood; Toni Hampton, Sunrise at Willow Lake; Joan McLaughlin, Billerica Crossings; Ken Morin, The Village at Buckland Court; Kendal Nelson, Silverado Senior Living—Plano; Bonnie Sawyer, Academy Point at Mystic; Jackie Tatsak, Barrington Terrace Assisted Living Residence; and Patricia Van Gordan, Brookfield Commons.

About the Assisted Living Federation of America
The Assisted Living Federation of America (ALFA) is the largest national association exclusively dedicated to professionally operated assisted living communities for seniors. ALFA’s member-driven programs promote business and operational excellence through national conferences, research, publications, and executive networks. ALFA works to influence public policy by advocating for informed choice, quality care, and accessibility for all Americans

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