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May 4, 2006
Contact: Richard P. Grimes

ALEXANDRIA, VA — The Assisted Living Federation of America has tapped senior living veteran Marilen King as Chief Programs Officer. King brings a wealth of experience and industry knowledge to the association.

In her post, King will be responsible for overseeing the development ALFA’s executive programs to include ALFA’s Executive Roundtables, Assisted Living Executive magazine, Executive Insights: Case Studies in Operational Excellence, Critical Issues in Assisted Living teleconferences, the ALFA Annual Conference and Expo, and other programs for senior living executives designed to “raise the bar” for operational excellence in the senior living industry. As part of an integrated effort to continue to create value for ALFA’s member companies, King will oversee ALFA’s research program, the development of industry operations metrics, and ALFA’s “Center for Operational Excellence” at

“Through our ongoing analysis of the operational problems and business concerns that ‘keep senior living executives up at night,’ we are creating solutions that are focused on what senior living executives need to know and want to know today,” says King.

King served in a variety of senior positions at Summerville Senior Living, Alterra Senior Living (now part of Brookdale Senior Living), Horizon Healthcare, and Manor Care. Most recently, she served as Regional Director of Operations for Somerford Assisted Living of Gaithersburg, Maryland.

“I am delighted to have Marilen as part of our team,” said ALFA President/CEO Richard Grimes. “Her wealth of experience as an executive in some of our industry’s most pioneering assisted living provider companies will serve our members well. Her work will complement our vital work in public policy, and she will be a valuable asset to ALFA and to the senior living industry.”


About the Assisted Living Federation of America
The Assisted Living Federation of America drives business excellence, ensures an informed public, and influences public policy to advance the business interests and operational excellence of companies leading professionally managed assisted living communities for seniors. ALFA advocates for choice, quality of care, accessibility, and improved state regulations for assisted living and for the seniors and families served by the assisted living industry. 

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