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Alexandria, Va. – Argentum, a national association of senior living providers, is proud to announce the launch of a new initiative celebrating the contributions women have made to the growth and health of the senior living industry.

Seventy percent of the residents served in senior living are women. Adult daughters are often the decision makers when it comes to putting a loved one in a care setting. And senior living is an industry with a predominantly female workforce – four out of five people in the senior living workforce are women. Women hold nearly 70 percent of senior living management jobs, according to Argentum research.

“In many ways the glass ceiling in senior living has already been shattered, but that doesn’t mean our work is done,” said Argentum COO Maribeth Bersani. “With the help of a founding committee to shape the initiative’s mission and vision, Argentum is taking a leadership role in advancing careers of women in senior living by providing educational programming, mentorship, and resources to advance diversity within leadership; explore opportunities to support existing women in the field; and to cultivate the next generation of leaders.”

Argentum, with the guidance of its members, sees great opportunities to celebrate and leverage the achievements women have made within senior living, helping build it into the flourishing industry it is today and lead it into the future.

About Argentum
Argentum is the leading national association exclusively dedicated to supporting companies operating professionally managed, resident-centered senior living communities and the older adults and families they serve. Argentum member companies operate senior living communities offering assisted living, independent living, continuing care, and memory care services to older adults and their families. Argentum’s work is driven by its membership. For more information about joining Argentum in its mission to raise the bar of excellence in senior living, please visit Since 1990, Argentum has advocated for choice, independence, dignity, and quality of life for all older adults. Learn more at


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