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(Alexandria, Va.) – Argentum Senior Living Executive magazine has been honored with a Bronze Award in the Monthly Trade Association Magazine category in Association TRENDS 2019 TRENDY Awards. The September/October Workforce Issue of the magazine focused on strategies in hiring and retention including communicating workplace culture, apprenticeship, new uses of technology, and leadership. 

“Argentum strives to provide those working in and leading senior living communities with valuable content, and this award is one signal of reaching that goal,” said James Balda, Argentum president and CEO. “We are honored to receive this recognition in the company of these association professionals. 

Senior Living Executive magazine delivers the latest information, resources, and tools for senior living professionals and community leaders, looking at trends in workforce development, quality improvement, operational excellence, consumer choice, and memory care.  

The TRENDY Awards is an annual competition held exclusively for associations and nonprofits, recognizing the most creative and effective communication vehicles developed in the industry over the prior year. The 2019 competition included about 300 entries in 24 categories of association communications.  

About Association TRENDS
Association TRENDS is dedicated to providing association executives and industry partners the training, data and insights you need to better understand and serve your organization. Visit for more industry analysis and news. 

About Argentum
Argentum is the leading national association exclusively dedicated to supporting companies operating professionally managed, resident-centered senior living communities and the older adults and families they serve. Since 1990, Argentum has advocated for choice, independence, dignity, and quality of life for all older adults.  

Argentum member companies operate senior living communities offering assisted living, independent living, continuing care, and memory care services. Along with its state partners, Argentum’s membership represents approximately 75 percent of the senior living industry—an industry with a national  economic impact  of nearly a quarter of a trillion dollars and responsible for providing over 1.6 million jobs. These numbers will continue to grow as the U.S. population ages.  

Argentum’s programs and initiatives are driven by its membership. For more information about joining Argentum, please visit Learn more at  


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