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Alexandria, Va.—
The pace of growth and the number of challenges in the senior living industry increases daily, but so do the opportunities to create better senior living together. Argentum designed the 2020 Senior Living Executive Conference & Expo to deliver what industry leaders, professionals, and advocates need most to help companies, communities, and residents thrive.

“With our theme this year of Better Senior Living. Together., we’re leaning into the spirit of collaboration and mission-driven team leadership that advances our industry,” says James Balda, Argentum president & CEO. “We’ve listened closely to our members and past conference attendees, and their feedback has guided the conference’s identity, new programming, and insightful lineup of speakers and thought leaders. We believe this conference presents the very best opportunity for senior living leaders and professionals to move the industry forward together.”

The Senior Living Executive Conference & Expo presents a dynamic three-day schedule, May 18-20, that balances focused learning, inspirational ideas, industry supplier solutions, and valuable networking time. Here’s a quick glimpse of some of what’s NEW in 2020:

See a schedule at a glance, read about the keynote speakers, review registration options and rates, learn about the expo, and register today at

Register today for reduced early bird rates!

It’s better together. Group registration enables owner/operator companies the ability to share a team learning experience, at a discounted rate, that can net results for years to come.


Discover the Benefits of Mission-Driven Leadership

MARK BERTOLINI, Aetna’s former CEO, literally wrote the book on Mission-Driven Leadership. As the keynote speaker, Bertolini will share his unfiltered stories of an untraditional journey to the corner office are sure to deliver a riveting presentation.


Mastering Authenticity for Your Brand

VINH GIANG, entrepreneur, magician, and communication expert, has spent the last 15 years mastering the art of performance-enhanced communication, helping thousands of professionals worldwide to learn these skills. As the keynote speaker, Giang will illustrate the importance of a consistent personal and corporate brand promise through magic and storytelling.

About Argentum
Argentum is the leading national association exclusively dedicated to supporting companies operating professionally managed, resident-centered senior living communities and the older adults and families they serve. Since 1990, Argentum has advocated for choice, independence, dignity, and quality of life for all older adults.

Argentum member companies operate senior living communities offering assisted living, independent living, continuing care, and memory care services. Along with its state partners, Argentum’s membership represents approximately 75 percent of the senior living industry—an industry with a national economic impact of nearly a quarter of a trillion dollars and responsible for providing over 1.6 million jobs. These numbers will continue to grow as the U.S. population ages.

Argentum’s programs and initiatives are driven by its membership. For more information about joining Argentum, please visit Learn more at

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