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(Alexandria, Va.) – The senior living community in the United States led by Argentum, Health Dimensions Group, American Seniors Housing Association (ASHA), and the National Investment Center for Seniors Housing & Care (NIC), is leading an urgent campaign to deliver supplies to war-ravaged Ukraine, specifically targeting seniors.

The four senior living-associated groups have teamed up with CARE to champion a philanthropic effort to raise these funds to help seniors in Ukraine with desperately needed food and shelter. Beginning now through May 18, contributions will help get urgently needed supplies like water, food, hygiene kits, and other ongoing support directly to seniors at risk from these hostilities.

“The situation in Ukraine is getting worse, and more and more innocent seniors are suffering as a result. This new program will offer a way for American senior living communities to reach out to the more than 7 million people aged 60 or older in Ukraine who cannot escape the battleground their country has become,” said James Balda, president and chief executive officer of Argentum.

He urged senior living communities and everyone touching the senior living industry to be part of the effort by encouraging employees and residents to spread the word about the campaign and asking them to tell family and friends. “Companies can also consider an employer-matching program,” Balda said.

Erin Hennessey, CEO of Health Dimensions Group, said, “Health Dimensions Group joins the world in watching with sadness as the war and humanitarian crisis in Ukraine continues. As an organization committed to the well-being of seniors, our hearts break for the seniors of Ukraine who are unable to get to safety and are facing violence, the lack of food, shelter, medical care, and the loss of loved ones.”

“We look forward to coming together with the rest of the senior living and care profession to show the world that senior living cares.”

Brian Jurutka, president and CEO, NIC, said his organization supports the efforts led by Argentum and Health Dimensions Group to provide basic needs of food and water for older Ukrainians during this horrible crisis. “We encourage those with a passion for helping seniors to support by providing a donation which will be used to provide humanitarian aid in this time of need.”

Adding to the effort, ASHA President David Schless said his group “is pleased to participate in this important industry effort to raise much-needed funds to help older adults in war-torn Ukraine. We are encouraging our members and industry partners to make a difference with a contribution to CARE as soon as possible.”

To learn more about this initiative and to get involved, visit


About Argentum
Argentum is the leading national association exclusively dedicated to supporting companies operating professionally managed, resident-centered senior living communities and the older adults and families they serve. Since 1990, Argentum has advocated for choice, independence, dignity, and quality of life for all older adults.

Argentum’s programs and initiatives are driven by its membership. For more information about joining Argentum, please visit

About Health Dimensions Group
Minneapolis-based Health Dimensions Group (HDG) is a leading management and consulting firm, providing services to post-acute, long-term care, and senior living providers, as well as hospitals and health systems across the nation. HDG has been serving health care organizations for more than 20 years with a firm commitment to its values of hospitality, stewardship, integrity, respect, and humor. Discover more at

About ASHA

The American Seniors Housing Association (ASHA) is at the forefront of advancing the interests of executives engaged in the development, ownership, operations and financing of seniors housing. We are the premier source for research, conferences and advocacy, and our commitment to excellence makes us an outstanding investment for busy executives. ASHA’s all-inclusive annual membership fee is a tremendous value. As a member, you access the thought leadership, innovation, research and strategic relationships that have made ASHA a trusted industry leader for more than 25 years. For more information, see

About NIC
The National Investment Center for Seniors Housing & Care (NIC)
, a 501(c)(3) organization, works to enable access and choice by providing data, analytics, and connections that bring together investors and providers. The organization delivers the most trusted, objective, and timely insights and implications derived from its analytics, which benefit from NIC’s affiliation with NIC MAP Vision, the leading provider of comprehensive market data for senior housing and skilled nursing properties. NIC events, which include the industry’s premiere conferences, provide sector stakeholders with opportunities to convene, network, and drive thought-leadership through high-quality educational programming.  For more information, visit NIC’s website at and follow NIC on Twitter, LinkedIn, and Facebook.



Patrick Connole
Manager, Media and Public Affairs
ARGENTUM | Expanding Senior Living
1650 King Street, 6th Floor
Alexandria, VA 22314
703-599-7412 |


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