The Sales Counselor Certificate Program course content was developed in coordination with the Argentum Sales & Marketing Executive Roundtable.
Want a Sales Person Who Can Hit the Ground Running?
The Argentum Sales Counselor Certificate Program is designed to help build knowledge and competencies so that senior living professionals are able to speak with common vernacular from the very beginning of their employment, which leads to better performance, job satisfaction and retention. As an added benefit, the curriculum saves your company 2-3 days of training, so that you may refocus your invaluable onboarding efforts on skills development, in depth sales execution training, case studies, and competitive differentiators.
Certificate Program Details and Fees
Curriculum
The sales certificate curriculum covers the 3 fundamentals of successful sales:
- Industry Knowledge
- Marketing Strategy
- Consultative Sales Process
Training
The Argentum Sales Counselor Certificate Program includes internet-based training modules. Participants may view the training in as many sessions as needed, and should expect to spend about three to four hours total taking the training course. View a few slides from the training modules to get a better idea of the learning experience.
Upon completion of the course, users can take the 60-question, multiple choice test online at a time and place that is convenient for them. Once they pass the test they will receive an electronic certificate of completion that can be displayed in your community.
Eligibility
Registration is live and open to all senior living employees with an interest in better communicating the value of senior living.
- New Employees: Learn knowledge critical to best serving prospective senior living residents
- Current Employees: Round-out knowledge and add a resume talking point
- Longtime Employees: Model by example through ongoing professional development
Fee
The training course and assessment are available for $250. Users have eight (8) weeks of access to the four-hour course and online test.
Registration
Professionals seeking to register can learn more about the training and exam requirements here.
Examination Results
Once the assessment is completed pass/fail status will be communicated. Results will be released to the candidate only.
Promotional Material
Individuals who pass the examination will be presented with a certificate from Argentum.
What Are They Saying?
“Commonwealth Senior Living has found the certificate program incredibly worthwhile. For sales professionals with little experience within senior living, we experienced a significant ROI as these individuals onboarded more succinctly and expeditiously compared to others with similar experience who had not completed the program. We are committed to building this certificate into our formal onboarding plan, as this program has already led to the success of our new sales professionals early in their tenure.”
—Kristy Ruppe Craddock, SVP of Sales & Marketing, Commonwealth Senior Living
“Being fluent in our industry’s terminology early on allows a sales counselor to easily guide the prospect through each of the steps present in the transition from life at home to life in a community. I found tremendous value in decreasing this learning curve, and would recommend the Argentum Senior Living Sales Counselor Certificate program as a great course for any sales professional, specifically those who come to us from outside the industry.”
—Janine Witte, Vice President of Sales, Senior Lifestyle
Validate Knowledge
Drive Performance
Achieve Success
Participating Companies
| American House Senior Living Communities | Legend Senior Living |
| Belmont Village Senior Living | Merrill Gardens |
| Blue Harbor Senior Living | North Woods Village |
| Brandywine Living | Pathway to Living |
| Brightview Senior Living | PCA Pharmacy |
| Commonwealth Partnerships | River Spring Health |
| Commonwealth Senior Living | Senior Lifestyle Corporation |
| Elan Corpus Christi | Silverado |
| Era Living, LLC | Solstice Senior Living |
| Five Star Senior Living | The Arbor Company |
| Greenleaf Energy Solutions | The Pointe at Kilpatrick |
| Harbor Retirement Associates | The Village at Duxbury |
| Heritage Communities | Vitality Senior Living |
| Integral Senior Living |
Subject Matter Experts (SMEs)
Thank you to the following individuals and companies for your contributions and support in the development of the sales certificate. Titles/companies as of 9/29/17.
| Susan Berger, Director of Sales & Marketing, Belmont Village Senior Living | Brandi Fletcher, Director of Community Relations, Greenfield Senior Living |
| Lisa Mach, Director of Sales, Belmont Village Senior Living | Rhonda Sanders, Area VP of Sales, Kindred at Home |
| Debbie Reilly, Regional VP of Sales – West, Belmont Village Senior Living | Debbie Thomas, Divisional VP Sales & Marketing, Legend Senior Living |
| Sidarany Phillips, Director of Sales & Marketing, Blue Harbor Senior Living | Megan Wendland, Division Director of Sales and Marketing, Life Care Centers of America |
| Kristina Vance, District Director of Sales, Brookdale | Robin Pecak, Regional Director of Sales and Marketing, Pathway To Living |
| Ronda Duckworth, Regional VP of Sales and Marketing, Commonwealth Senior Living | Kristen Anchor, Regional Director of Operations, Senior Lifestyle Corporation |
| Shawn Pekar, Regional Director of Sales and Marketing, Elmcroft Senior Living | Jim Pusateri, Co-Chief Operating Officer, Senior Lifestyle Corporation |
| Roxy Mast, Director of Sales Training, Five Star Senior Living | Dora Barber, VP of Sales, Solutions Advisors |
| Blaire Fritz, Vice President of Sales and Marketing, Harbor Retirement Associates |
Questions?
For inquiries about the Argentum Senior Living Sales Counselor Certificate Program, please contact Robert Oliveri at 703-562-1187 or roliveri@argentum.org.