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Supporting You and Your Community

For many, the senior living experience occurs at the community level as a resident, an employee, a family member, or a visitor.  The community is where we see the “heart of senior living” at its core: where employees know a resident’s regular breakfast order and grandchildren’s names.

Here, you’ll see news, resources and articles, best practices and tips, and professional developing and training opportunities for senior living professionals and community leaders.

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Access Coronavirus Preparation & Response Toolkit

Resources, links, and suggested best practices for a thoughtful approach to coronavirus (COVID-19) preparation and response in senior living communities.

CDAL Insights: From the Executive Director's Desk

When New Tech Means Tension, Take It Step-by-Step

By Kayla Crowder, CDAL

Another Name for Executive Director Is ‘Sales and Marketing Leader’

By Jeffery Smith, CDAL

Turning the Turnover Game Into a Win-Win for All

By Gary H. Brown, CDAL, CRCFA

The Greatest Investment You Can Make Is Spending Time

by Julie Dyson, LTCA/LNHA, HSE, CDAL

Take a Stress-Less Challenge: How to Turn it into Energy

By Sarah Searles, CDAL

When You’re the New Kid…

By Kristen Dalrick, CDAL

How to Help Your Residents Write Their Next Chapter

By Linda Silveira, CDAL

Attracting and Retaining Top Talent

By Linda Fisher, CDAL

Complementing Luxury Design with Exceptional Service

By Heather Corton, CDAL

Strategies to Manage Community Expenses

By Kadine Mitchell, CDAL

Easing the Transition to a Higher Level of Care

by Janis Knorr, CDAL

Simple Steps to Creating a Fun and Healthy Nutrition Program

By Paula Moore, CDAL
Want to learn about how to share your insights?

Professional Development & Training Opportunities

Learn more about earning your CDAL credential, your sales counselor certificate, discounts for required training, and more!

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CDALs demonstrate competency in their role as community leaders and a commitment to the highest quality of service in senior living.


Sales Counselor Certificate

Earn your Argentum Senior Living Sales Counselor Certificate to demonstrate your dedication to senior living and its unique sales process.


Executive Director Leadership Institute

EDLI helps executive directors develop their skills in mission critical areas.


ServSafe Discount Program

Argentum members are eligible to receive a 10% discount on ServSafe™ training. [MEMBER ONLY]


Search the Senior Living Career Center

Opportunities for those seeking the next step in their careers as well as for those seeking highly qualified candidates to join their senior living communities.

Senior Living Executive Magazine Articles

Magazine Article

Landscaping Can Grow Engagement While It’s Shrinking Expenses

Magazine Article

Measuring Energy Use Nets Benefits, Even When It’s Not Mandatory

Magazine Article

Keep an Essential Product Clean: Take Good Care of Your Ice Machine

Magazine Article

Old Flip Phone or New Smart Speaker? It’s About Usability and Choice

Magazine Article

Elder Fraud Research: Tracking People Vulnerable to Email Scams

Magazine Article

Residents’ Wealth of Experience Enriches Community Operations

Magazine Article

Tech That Works Together

Magazine Article

Data Reveals a New Picture of the Emerging Senior Market

Read more from Senior Living Executive...

People & Places


Waltonwood Cary Parkway Names Brian O’Hara Executive Director

CARY, N.C.—Waltonwood Cary Parkway (a premier senior living community) is pleased to announce Brian O’Hara as its new executive director. O’Hara brings more than 20 years of senior living experience to his new role. O’Hara started on the non-clinical side of senior living before making a career move to pharmaceuticals. He returned to the industry…


Rocco Bertini Joins The Watermark at Brooklyn Heights Luxury Senior Community as Executive Director

BROOKLYN, N.Y.—Rocco Bertini, CDAL, has joined The Watermark at Brooklyn Heights, a 275-unit luxury senior living residence at 21 Clark Street, opening in Spring 2020, as executive director. The Brooklyn Heights location is one of four in Watermark’s Élan Collection lifestyle brand of premier properties offering personal service with grand scale amenities. The $330 million…


Victory Centre of Vernon Hills Names Veronica Rudychev Executive Director

VERNON HILLS, Ill.—Victory Centre of Vernon Hills senior living community, located at 97 W. Phillip Road, Vernon Hills, Ill., welcomes Veronica Rudychev of Glendale, Wisc., as its new executive director. Rudychev was previously the executive director of Heartis Village North Shore assisted living in Glendale. She is a certified firefighter emergency medical technician (EMT), who…


Integral, Solstice Announce C-Suite: Collette Gray, President and CEO, and Jennifer Ferrer, CFO

CARLSBAD, Calif.—Collette Gray has been named president and CEO and Jennifer Ferrer has been named CFO of senior living management services company Integral Senior Living and Solstice Senior Living, a joint venture of Integral Senior Living and NorthStar Healthcare Income. In these positions, they will have C-suite responsibilities for both Integral and Solstice (ISL and SSL). “Bringing leadership…


Rising Stars in McKnight’s Women of Distinction Awards Program Announced

      NORTHBROOK, Ill.—The second class of Rising Stars in the McKnight’s Women of Distinction awards program has been announced. Honorees include women from across the United States who have demonstrated an exceptional commitment to senior housing and care at the community or corporate level. “To say the least, this is a well-deserved honor,” said John…


Pathway to Living’s Victory Centre of Joliet Names Nicole Vicuna Executive Director

JOLIET, Ill—Victory Centre of Joliet senior living community, has named Nicole Vicuna of Joliet as its new executive director. Vicuna was previously the business office manager at Heartis Village of Orland Park and before that was Victory Centre of Joliet’s business office coordinator. “Returning to Victory Centre is like coming home,” says Vicuna. “I already…


Watercrest Names Joy Patterson as Executive Director of Watercrest Fort Mill Assisted Living and Memory Care

VERO BEACH, Fla.—Watercrest Senior Living Group announces Joy Patterson as executive director of Watercrest Fort Mill Assisted Living and Memory Care in Fort Mill-Indian Land, S.C. Watercrest Fort Mill is a 107-unit resort-style senior living community currently under construction by Shiel Sexton and scheduled to welcome residents this spring. Patterson joined Watercrest Senior Living Group in early 2019,…


Integral’s Las Villas del Norte Names Jolene Farish Executive Director

CARLSBAD, Calif.—Integral Senior Living, a premier senior living community management company, has named Jolene Farish executive director at Las Villas del Norte in Escondido, Calif. She began her career as a social worker at a 122 residence assisted living and memory care community. She has also been director of resident and family services and executive…

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