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Senior Living Professionals Gather at ALFA’s Conference & Expo


About 2,000 conference attendees gathered this morning to celebrate senior living’s efforts to fight ageism in America. Following a motivational speech by leadership guru, Steve Farber, attendees visited with exhibitors over steamed and iced coffee. All attendees later enjoyed the ALFA Hero Awards Lunch, concurrent sessions and an all attendee reception hosted by Mark Ohlendorf, new ALFA chairman.

The conference began with a presentation of the Best of the Best Awards, honoring programs, services, and products that advance operational excellence and serve as the gold standard in senior living. Steve Farber followed with an inspiring general session on leadership. He encouraged leaders to push themselves out of their comfort zone. “If the only reason you can think of not to do something is that you’re scared to,” said Farber “then that is a good reason to do it.”

The excitement continued with the ALFA Hero Awards Ceremony, which honored five extraordinary individuals who go above and beyond their job requirements and make a difference in the lives of seniors every day. The ceremony was emotional for many of the attendees, as they were reminded of the great work people across the country do every day. The day also included two blocks of concurrent sessions in the afternoon, and a Chairman’s Networking Reception in the evening open to all attendees. View the ALFA Hero Award Videos and Award Luncheon pictures. You may also view all ALFA 2011 Conference & Expo photos online.

Tomorrow, attendees can look forward to seeing MSNBC’s Morning Joe anchors Joe Scarborough and Mika Brzezinski discuss the politics of aging in America and best selling author Jeff Jarvis explains how to better relate to your customers via the internet and social media. Attendees will get inspired by The Horace D’Angelo Jr. Memorial Award, ALFA Statesman Award, and ALFAPAC Awards winners and learn from industry experts in our many concurrent sessions throughout the day.