Magazine Article

Securing the Right Training Opportunities for Sales Staff

May 21, 2018

Twenty years ago, senior living sales and marketing training would have included discussions about reading body language, tracking the time between the first phone call and a community visit, and developing talking points to combat rejections. Today, while some of those discussions are still relevant, sales and marketing managers are more likely to discuss changing…

Magazine Article

Finding Success with Cross-Generational Mentoring

May 21, 2018

When Ann Tardy was a young employee of a large accounting firm, she wrote a memo to a senior executive identifying shortcomings she identified in the firm’s workplace culture and offering ideas for how to address them. In response, the executive established standing, one-on-one meetings with Tardy to pick her brain and discuss her ideas.…

Magazine Article

Attracting Staff with a Local Engagement Strategy

May 21, 2018

It’s no surprise that the world’s aging population is creating a greater demand for increased staffing in senior living communities. To meet that need, it’s imperative that industry professionals start addressing the issue locally and educate potential employees about the many job and career opportunities that exist across the senior living spectrum. What can senior…

Magazine Article

7 Time Management Techniques for Executive Directors

May 21, 2018

You never know what you’re going to get. It’s the blessing and the curse of being an executive director. The best laid plans may change when you walk in the door and find out an emerging situation needs your attention, or your staff needs help resolving a crisis. Executive directors have a lot of demands…

Magazine Article

Reducing the Learning Curve for New Employees

May 21, 2018

It’s hard to overstate the value of a solid onboarding process. Industry watchers say the high turnover rate in senior living tracks directly back to the hiring process, especially those early days in which a new worker gets familiar with the senior living environment. Those who fail to click with the culture tend to jump…

Magazine Article

What Defines a Senior Living Hero?

May 15, 2018

Presenting the 2018 Argentum Hero and Senior Living Community Leadership Award Winners The annual Argentum Hero Awards and Senior Living Community Leadership Award recognize individuals who are ideal representatives of the hundreds of thousands of people serving across senior living and who showcase the highest levels of excellence, caring, and dedication. They are recognized each…

Magazine Article

Recognizing the Industry’s Best of the Best

May 14, 2018

Keeping residents and staff fully engaged can be an ongoing challenge in any senior living community. The best providers create initiatives to foster this key component of individual and community well-being. Four outstanding programs to increase resident and employee engagement have been selected as Argentum’s 2018 Best of the Best Award winners. A filmmaking activity…

Magazine Article

2017 Largest Providers

October 31, 2017

The senior living industry has continued to evolve and expand since Senior Living Executive began publishing the annual largest providers list two decades ago. In that time, companies have been bought and sold, consolidated, reorganized, rebranded, expanded, contracted, and folded altogether. This year’s largest provider, Brookdale, became, by far, the largest player in the industry…

Magazine Article

Finding a Silver Lining

July 5, 2017

When Kimberly Williams-Paisley was falling in love, her mother was beginning to fall apart. The signs were small at first—forgetfulness and confusion—“yet in retrospect, things are clearer,” says Williams-Paisley, the actress best known for her lead role in “Father of the Bride”. “You write off these things,” she says. “I thought, maybe it’s a chemical…

Magazine Article

Five Ways to Put a Mission Statement to Work

February 24, 2017

Are You on a Mission?  Caring for older adults certainly fits the definition of a mission—an important goal or purpose that involves a strong conviction, calling or vocation. That’s why a mission statement that clearly defines an organization’s goals can be so crucial to a community’s culture and success. The mission statement is often the…

Magazine Article

Implementing The Ritz-Carlton’s Gold Standard of Service Across Senior Living

February 24, 2017

Discovering how to provide the perfect customer service experience can start with a desire to move mountains, asking a simple question or recognizing that the only way to understand what someone needs is to ask. These senior living executives have done just that. Kensington Senior Living’s vice president Tanya Walker Wirth’s enthusiasm for providing the…

Magazine Article

Cultural Exchange

February 23, 2017

It’s often been said that “If you’ve seen one senior living community, you’ve seen one senior living community.” The uniqueness of the industry is its hallmark, and that’s true of company culture as well. Whether it’s a community outreach program that connects residents and staff with organizations and individuals in need, an employee recognition program…

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