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Workforce Development Series

Leveraging Generations to Recruit Generations

Thursday, April 2 | 1-2 PM ET

According to an AARP survey, most people—7 out of 10—like working with generations other than their own. The survey indicated “older workers appreciate younger colleagues’ tech skills, creativity, and new perspectives. And younger employees value older coworkers’ wisdom and experience with navigating the workplace.” The senior living industry demands and depends on successful generational collaboration—for its operational outlook, for the resident experience, and for the future of its workforce.

And yet, this is one of the most common problems in our workforce: How do we create workplaces that attract and engage the next generation of potential employees? This webinar will take a two-pronged approach to this problem – from the workforce and resident engagement perspectives.

Plus, earn 1 NAB/NCERS CEU for attending the webinar (pending approval).

What You’ll Learn About

Secure your spot for this webinar!

Who You’ll Hear From


Krystyna Bontrager, Public Relations Specialist, Senior Lifestyle
Bontrager is a communications, public relations and marketing professional passionate about sharing the stories that make the seniors housing industry one of the best places to work. Her experience with public speaking, branding, and various communication tools have equipped her to oversee internal rollouts to over 10,000 team members, supervise regular communications operations, design internal and external company materials, host training sessions, and support all levels of seniors housing operations communications.



Heather K. Keena, Vice President of Employee Development, Senior Lifestyle
With over 20 years of experience in seniors housing, Keena developed an ongoing passion for training and development. Her extensive operations background equips her to build training programs that meet the real-time needs of operators to improve on-the-job performance, increase engagement and retention, and positively impact financial results. She is also certified by the Neuro-Leadership Institute and has experience with professional coaching and predictive index tools.



Sheri Steinig, MSW, Special Projects Director, Generations United
Steinig is the special projects director at Generations United, the national organization focused on improving the lives of children, youth, and older people through intergenerational strategies, programs, and public policies. During her 19 years with Generations United, she has developed resources and provided training and technical assistance to practitioners around the country and launched numerous initiatives including the National Center on Shared Sites, the Programs of Distinction designation, the Best Intergenerational Communities Awards; and a variety of capacity-building projects.



Brent Weil, VP, Workforce Development, Argentum
Weil is the vice president of workforce development for Argentum. He has nearly 20 years of direct experience developing workforce solutions to recruitment challenges. Prior to his time with Argentum, he worked for The Manufacturing Institute, a subsidiary of the National Association of Manufacturers in Washington, D.C., where he served as senior vice president of education and workforce.


How to Register

After you click the REGISTER button above, you will be asked to sign-in to your Argentum account (or to create a new account). After registering through Argentum’s portal, you’ll receive a confirmation email from Argentum and an email from GoToWebinar with details on how to access the webinar and add it to your calendar. Recordings will be shared with all registrants following each webinar.

Registration Fees
Argentum Members & Senior Living Works Ambassadors: FREE
Nonmembers: $95

Sign up today to be a Senior Living Works Ambassador.

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