See a statement from James Balda, Argentum president & CEO, on the coronavirus. Read more.

Argentum Logo_RGB2

Growth Strategies Series

Middle Market Success Stories

Thursday, May 7 | 1-2 PM ET

As the demographics of the future senior living consumer evolves, so goes the industry it serves. According to the NIC-funded “The Forgotten Middle: Middle-Market Seniors Housing Study,” by 2029, 54% of the 14.4 million middle-income older adults in the United States will lack the financial resources to pay for senior living at today’s average market rates. Hear from senior living providers who have cracked the code on serving the middle market – now – and their strategies for success.

What You’ll Learn About

Secure your spot for this webinar!

Who You’ll Hear From

Joel Mendes, Senior Director, Seniors Housing JLL Capital Markets
Joel Mendes focuses on debt, equity, and investment sales advisory for seniors housing owners, operators, and developers nationally. Joel has originated, structured, or underwritten more than 100 commercial real estate transactions and has focused on the seniors housing and care industry since 2007. His transactional experience includes closed deals with REITs, private equity funds, high net worth capital, banks, debt funds, governmental agencies, and others.



Beth Mace, Chief Economist, National Investment Center for Seniors Housing & Care (NIC)
Beth Burnham Mace is the Chief Economist and Director of Outreach at the National Investment Center for Seniors Housing & Care (NIC). Prior to joining the staff at NIC, she served as a member of the NIC Board of Directors for seven years and chaired NIC’s Research Committee. Ms. Mace was also a Director at AEW Capital Management and worked in the AEW Research Group for 17 years.

Check back as more panelists are added.


How to Register

After you click the REGISTER button above, you will be asked to sign-in to your Argentum account (or to create a new account). After registering through Argentum’s portal, you’ll receive a confirmation email from Argentum and an email from GoToWebinar with details on how to access the webinar and add it to your calendar. Recordings will be shared with all registrants following each webinar.

Registration Fees
Argentum members: FREE
Nonmembers: $95

Stay Connected

Get updates on the latest news impacting senior living through our Argentum Daily newsletter.



Forgot Password
Create an Account