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The 2023 LEAD cohort is beginning soon! Contact Katherine Madison today for unique opportunities to position your company in front of tomorrow’s leaders.
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Argentum is the leading national association exclusively dedicated to supporting companies operating professionally managed, resident-centered senior living communities and the older adults and families they serve. Since 1990, Argentum has advocated for choice, independence, dignity, and quality of life for all older adults.  

Argentum media is the voice that connects the entire senior living industry. This is where ideas are shared, products are launched, and consumer needs are solved. Our members stay up-to-date and connected through the Argentum award-winning publication Senior Living Executive, Argentum Daily e-news and other media. Learn more about how your brand or product can connect to active members and buyers in the senior living industry. 

Contact us to learn more.

Katherine Madison
Director of Sales

Markess Raymond
Account Manager, Industry Partner


Reach 25,000+ senior living professionals via Argentum Daily, work with us to customize an Argentum Daily Special Issue, or target our entire website audience through Targeted Web Advertising. 



Showcase your industry support and help build long-term relationships when you sponsor  Senior Living Insight Webinars, the high-level Senior Living Leadership Summit event, or one of Argentum’s highly rated education and certification programs: CDAL, EDLI, and LEAD.   



They read it, they share it, they save it:* The award-winning Senior Living Executive bimonthly  magazine delivers an audience of 14,500, including executive directors, industry managers,  healthcare and tech professionals, and more.  

*2021 Reader Survey: 80% prefer to read print copy to digital; 99% share info with colleagues;  56% save magazines or articles.



Broaden name recognition and deepen connections when you provide valuable content to Argentum’s specialized and C-level reports: Argentum Quarterly, the often-cited Largest Providers Report, and the economic reference Forecast Report, to name a few 



Generate qualified leads through these favorite industry resources, designed to draw attendees to your website for your thought leadership content.



Show your support of your senior living’s leading association and receive expo space discounts, industry research, event/product discounts, PR benefits, and more.



Reach your audience where they are: Online. We’ll help you craft the right mix of digital campaign platforms and channels through our digital newsletter, special issues, and targeted web advertising.

Argentum Daily (These spots go fast—get started today!)

Reach 25,000+ subscribers to this popular industry briefing, every day. Our audience hits “open” because they want quick delivery of curated senior living news, research, public policy alerts, and announcements they won’t get anywhere else. Flexible and easy to implement: Five advertising positions per issue: weekly, monthly, quarterly, or annual runs available.

2023 Ad Rates

Ad Size (px) Weekly  Monthly (7.5%) 3-Month (12.5%) 6-Month (17.5%) 12-Month (25%)
Top Banner 640 x 160 $1,855 $6,863 $19,477.50 $39,789.75 $72,345
Content Ad #1 300 x 250 $1,550 $5,735 $16,275 $33,247.50 $60,450
Content Ad #2 300 x 250 $1,355 $5,013.50 $14,227.50 $29,064.75 $52,845
Content Ad #3 300 x 250 $1,220 $4,514 $12,810 $26,169 $47,580
Content Ad #4 300 x 250 $1,099 $4,066.30 $11,539.50 $23,573.55 $42,861

*Content ads are allotted a maximum of 75 words of content in addition to ad creative. Acceptable file formats are .jpg, .gif and animated .gif.

Argentum Daily Special Issue

Spotlight your role in meeting top industry challenges to our 25,000+ subscribers with this exclusive issue. We work with you to choose the theme topic. You get all advertising positions and up to two of your content pieces in the briefing. We handle aggregating the top-read stories and delivery.

Rate: $7,850


See an archive of recent Argentum Daily issues

Targeted Web Advertising

Our audience becomes your audience with retargeted advertising.  Utilizing the traffic that visits the website, your advertising will then be served up across a multitude of web channels to reach this highly qualified audience.   

Duration  Price  Impressions 
1 Month  $1,750  10,000 
3 Months  $3,500  30,000 
6 Months  $5,750  60,000 

Learn more about our targeted web advertising offerings


Reach targeted audiences within the senior living market with sponsorship of events and education.

Public Policy Institute & Fly-In

The senior living industry’s premier advocacy event brings executives to DC for educational sessions and to meet with elected officials.

 March 6-8, 2023 | Washington, DC


Senior Living Executive Conference

The Senior Living Executive Conference provides exhibitors and sponsors multiple opportunities to generate leads, strengthen brand identity, and develop thought leadership.

May 8-10, 2023 | New Orleans, LA


Senior Living Leadership Summit

New in 2021, the Senior Living Leadership Summit will bring together key senior living leadership to come together and address the business of senior living and the changing regulatory landscape.

November 6-8, 2023 | Amelia Island, FL


Advocacy Fund Golf Classic

Support the industry’s advocacy efforts through this incredible event and networking opportunity. Contact us for sponsorship options.

November 6, 2023 | Amelia Island, FL


Certified Director of Assisted Living (CDAL)

Your support makes your organization known to the hundreds of determined senior living professionals who have learned, formed study groups with peers, and taken the tough exam to earn the Certified Director of Assisted Living certification 


Leadership Advancement and Development (LEAD)

Sponsoring the Leadership Advancement & Development (LEAD) program puts you in close relationship with a specially selected cohort of the most promising emerging leaders in senior living, as they fulfill the fellowship-type requirements of their annual class.  



Senior Living Executive is read by over 14,500 professionals and is considered a ‘valuable resource for their profession’ by 99% of its readers.

Senior Living Executive Magazine

2023 Ad Rates
80% of ad space in the magazine is sold by the first quarter each year.

Ad Position 1x Run 3x Run 6x Run
Cover 2 (8.375″ x 10.875″ trim size) $7,525 $21,200 ($7,040 per issue)  $39,570 ($6,595 per issue)
Cover 3 (8.375″ x 10.875″ trim size) $7,265 $20,395 ($6,798 per issue)  $38,207 ($6,367 per issue)
Cover 4 (8.375″ x 10.875″ trim size) $7,850  $22,045 ($7,348 per issue)  $41,305 ($6,884 per issue)
Page 4 (opposite TOC; 8.375″ x 10.875″ trim size) $6,835  $19,195 ($6,398 per issue)  $35,965 ($5,994 per issue)
Full Page (8.375″ x 10.875″ trim size) $6,455  $18,125 ($6,042 per issue)  $32,496 ($5,416 per issue)
1/2 Page (7″ x 4.7″ horizontal) $4,275 $12,015 ($4,005 per issue)  $22,505 ($3,570 per issue)
1/4 Page (3.5″ x 4.7″) $2,995  $8,465 ($2,812 per issue)  $15,860 ($2,643 per issue)
Full Page Spread (2 pages; 16.75″ x 10.875″ trim size) $10,995
Double Full Page Spread (4 pages; 16.75″ x 10.875″ trim size) $17,850
Sponsored Content Article (up to 3 pages**; 16.75″ x 10.875″ trim size) $11,250

**NEW! Content is now optimized for search engines in our digital format online!

NOTE: All bleeds add .125” on all sides.

Advertisers: For print advertising, upload a press-optimized PDF or high resolution .jpg to the MagHub Client Center. All ads must be in CMYK and at high resolution (300 dpi at actual size). Advertisers will incur a fee for submitting files that require additional production work. For questions or additional details, contact

Reserve your space today by contacting us.

2023 Editorial Calendar

Senior Living Executive magazine was recognized as a 2021 Tabbies Award winner.
January/February: The Leadership Issue

Content and ads due: December 9, 2022

There is no question that effective leadership is essential in any organization, but it is especially critical in senior living communities. Good leaders can ensure that residents receive the highest quality of care and service possible, while also creating a positive work environment for employees. In this issue, readers learn what it takes to lead a prosperous senior living community and how Argentum is leading the industry with its advocacy efforts.


March/April: The Resident Safety Issue

Content and ads due: January 30, 2023
*This issue will be distributed to attendees of the Senior Living Executive Conference.
When it comes to senior living, safety is always a top priority. With the right measures in place, you can rest assured knowing that your residents are safe and secure both day and night. In this issue, readers uncover some of the most common safety hazards in senior living facilities, and discover tips for mitigating risk and new strategies to safeguard health and promote resident well-being (i.e., food safety, falls prevention, medication management)


May/June: The Memory Care Issue

Content and ads due: March 13, 2023
Heightened safety, advanced staff training, unique interior designs, and additional cognitive skills offer place memory care settings on a different playing field from standard assisted living communities. Readers will learn strategies to ensure their memory care residents thrive.


July/August: The Disaster Recovery Issue

Content and ads due: May 31, 2023
Break out more than just an umbrella. In this issue, readers will learn what it takes to prepare for the next disaster and pandemic. Readers will be taken on a journey to stay ahead of the curve on risk management, loss prevention and disaster preparedness.


September/October: The Infection Prevention & Control Issue

Content and ads due: July 31, 2023
Readers will access the key steps that should be taken to protect residents from infection. We will also look at how technology can help with infection prevention and control.


November/December: The Engagement Issue

Content and ads due: September 27, 2023
Keeping employees engaged is essential to keeping residents happy and operations running smoothly. There are many ways to keep employees engaged, and it’s important to find the right approach for your organization. This issue will discuss some methods of engaging employees and keeping them motivated.< 

See a digital archive of Senior Living Executive issues.


Your support and sponsorship of member-driven programs and research advances your image and brand, and the opportunity to add your perspective to these efforts.

2023 Forecast Report

This high-demand annual research report presents economic outlook and historic performance for the three major cost drivers in senior living: Labor, food, and utilities. Along with U.S. data on household income, regional job markets, and comparable industries, it includes insights on the coming year from industry experts.  

This sponsorship opportunity includes:

Co-Sponsorship Fee: $12,750 (limit to three sponsors)

Argentum Quarterly

Argentum Quarterly is dedicated to gaining understanding of what aging means today and in the future, through research, analysis, and thought leadership. It brings insights and data to its audience of upper-level executives in context from our industry, peers in other industries, consultants, academics, and other subject matter experts. Each issue centers on a top-of-mind topic in senior living—such as employee retention, risk management, or encouraging innovation—and how the senior living industry can continually improve quality, strategy, and practices. 

Argentum Quarterly is a member-only publication; a selected excerpt of each issue is made available as a complimentary white paper for download. Learn more. 

Sponsor Fee: $30,000

Largest Providers Report

This popular piece featuring the list of the largest senior living providers is downloaded by thousands year over year. This sponsorship opportunity includes: 

Sponsor Fee: $30,000


Generate qualified leads through these favorite industry resources, designed to draw attendees to your website for your thought leadership content or through sponsoring one of our popular webinar series.

Senior Living Resource Spotlight (Hurry! Limited Inventory Available)

Your educational content is distributed to 25,000+ professionals via a monthly spotlight email and additionally featured in our Resource Library online for a minimum of six months. The resource lives on your web page allowing you to monitor clickthroughs and capture leads as they access your resource. 

Rate: $3,995 per placement

Contact your sales account representative to secure your placement. 

Custom E-blasts

You provide the html code and our team will send it out on your designated date to our audience of over 25,000 senior living professionals!

Rate: $5,000 per e-blast

Take 5: Actionable Solutions to Current Industry Challenges

Sustain your place as a solutions provider and strategist in senior living as you present your case study. Each expert presents on how they helped a company or provider in the quest for continually improving quality, effectiveness, and efficiency. Our team will work with you to create the theme for your exclusive Take 5 presentation.

Rate: $5,000 per presentation slot


Rev Up Your Webinar Reach

Leverage the strength of Argentum’s highly targeted audience of senior living professionals to get the word out about your webinars. You plan the content and control the registration for your event. We provide one of two customized packages:  

Option 1: $5,000

One month of Targeted Web Advertising leading up to the webinar and a post-event Resource Spotlight placement with your webinar recording (a value of $5,745) 

Option 2: $6,995

Two ad placements in Argentum Daily in the best available positions, one month of Targeted Web Advertising leading up to the webinar, and a post-event Resource Spotlight placement with your webinar recording (a minimum value of $7,875) 


Join us in advancing senior living.

Show your support of your senior living’s leading association and receive expo space discounts, industry research, event/product discounts, PR benefits, and more.

Learn more about Membership.

Advertising & Sponsorship Inquiries

Katherine Madison
Director of Sales

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