Amplify Your Message
Argentum offers proven channels to reach and influence senior living decision makers. Our membership represents 70% of the largest 140 senior living companies in the U.S., with our marketing channels reaching the entire sector.
We have everything you need for industry-wide exposure and branding, face-to-face relationship-building, lead generation, content marketing, and VIP networking.
Contact us to learn more.
DIGITAL
Reach 22,000+ senior living professionals via one of several ad placements in Argentum Daily or be the exclusive sponsor of a specially themed issue of Argentum Daily Special Issue.
EVENTS
Reach targeted audiences through sponsorship support of events including the Senior Living Executive Conference, Senior Living Symposium, and EDLI.
A 2019 TRENDY Award winner and a 2019 Platinum and Gold MarCom Award winner, Senior Living Executive is read by over 14,500 professionals and is considered a ‘valuable resource for their profession’ by 99% of its readers.
THOUGHT LEADERSHIP
Advance your image/brand through support of these member-driven reports and programs. Get featured in Argentum Quarterly, the 2021 Forecast Report, the Largest Provider Report and other pieces.
LEAD GEN
Generate qualified leads through these favorite industry resources, designed to draw attendees to your website for your thought leadership content.
MEMBERSHIP
Show your support of your senior living’s leading association and receive expo space discounts, industry research, event/product discounts, PR benefits, and more.
Argentum Daily
Distributed to 22,000+ subscribers, this popular daily digital newsletter features the latest in senior living news and research, public policy alerts, and Argentum announcements, all in a condensed format for the busy senior living professional. Five (5) advertising positions in each daily. Schedule a weekly, monthly, quarterly, or annual run of ads.
2021 Ad Rates
| Ad | Size (px) | Weekly | Monthly (7.5%) | 3-Month (12.5%) | 6-Month (17.5%) | 12-Month (25%) |
| Top Banner | 640 x 160 | $1,733 | $6,412 | $18,196 | $37,172 | $67,586 |
| Content Ad #1 | 300 x 250 | $1,418 | $5,246 | $14,887 | $30,412 | $55,294 |
| Content Ad #2 | 300 x 250 | $1,275 | $4,718 | $13,388 | $27,349 | $49,725 |
| Content Ad #3 | 300 x 250 | $1,148 | $4,246 | $12,049 | $24,614 | $44,753 |
| Content Ad #4 | 300 x 250 | $1,035 | $3,831 | $10,871 | $22,207 | $40,377 |
*Content ads are allotted a maximum of 75 words of content in addition to ad creative. Acceptable file formats are .jpg, .gif and animated .gif.
Argentum Daily Special Issue
As the exclusive sponsor of one of these special issues, you work with the Argentum team to determine the theme of the issue, we aggregate the top read stories, and you utilize all advertising positions in this newsletter edition which is sent to 22,000+ subscribers. Additionally, we can incorporate up to two of your content pieces within the newsletter.
Rate: $7,750
Senior Living Executive Virtual Conference
The 2020 Senior Living Executive Virtual Conference is a 3-day live event offering 30+ hours of educational programming, moderated Hive sessions, a virtual networking lounge, and a Senior Living Solutions Guide.
September 22-24, 2020
Virtual
Senior Living Symposium
This growing fall event is a deeper dive into the biggest challenges facing senior living operators, featuring 150+ corporate and regional management attendees.
Event Sponsor: $10,000
Supporting Sponsor: $5,000
Advocacy Fund Golf Classic
Support the industry’s advocacy efforts through this incredible event and networking opportunity. Contact us for sponsorship options.
Executive Director Leadership Institute
This intensive program brings together the leading executive directors across the country and provides the sponsor a close and intimate setting to advance relationships and secure business.
Sponsor Fee: $14,500
Senior Living Executive is read by over 14,500 professionals and is considered a ‘valuable resource for their profession’ by 99% of its readers.
2021 Ad Rates
80% of ad space in the magazine is sold by the first quarter each year.
| Ad Position | 1x Run | 3x Run | 6x Run |
| Cover 2 (8.625″ x 11.125″) | $7,265 | $20,880 ($6,960 per issue) | $39,450 ($6,590 per issue) |
| Cover 3 (8.625″ x 11.125″) | $7,015 | $20,025 ($6,675 per issue) | $37,830 ($6,305 per issue) |
| Cover 4 (8.625″ x 11.125″) | $7,585 | $21,636 ($7,212 per issue) | $40,890 ($6,815 per issue) |
| Page 4 (opposite TOC; 8.625″ x 11.125″) | $6,605 | $18,099 ($6,033 per issue) | $34,248 ($5,708 per issue) |
| Full Page (no bleed) (7″ x 9.75″) Full Page (with bleed) (8.625″ x 11.125″) |
$6,235 | $17,106 ($5,702 per issue) | $32,496 ($5,416 per issue) |
| 1/2 Page (7″ x 4.7″ horizontal) | $4,130 | $11,307 ($3,769 per issue) | $21,420 ($3,570 per issue) |
| 1/4 Page (3.5″ x 4.7″) | $2,912 | $8,115 ($2,705 per issue) | $15,150 ($2,525 per issue) |
| Double Truck (4 pages) (17”x 11.125”; with bleed) | $17,500 |
| Sponsored Content (up to 3 pages) | $10,500 |
| Full Page Spread (2 pages; 17″ x 11.125″ w/bleed ) | $10,500 |
NOTE: All bleeds add .125” on all sides.
Advertisers: For print advertising, upload a press-optimized PDF or high resolution .jpg to the MagHub Client Center. All ads must be in CMYK and at high resolution (300 dpi at actual size). Advertisers will incur a fee for submitting files that require additional production work. For questions or additional details, contact publications@argentum.org.
Reserve your space today by contacting us.
2021 Editorial Calendar
January/February: The Change Issue
How to anticipate it, manage it, learn from it, and learn to like it.
Materials deadline: January 6, 2021
March/April: The Safety Issue
New solutions and best practices to continue your quality improvement mission.
Materials deadline: February 11, 2021
May/June: The Advocate Issue
What you need to change the world: Advocating for one person, changing public opinion, initiating grassroots support for policy, and more.
Materials deadline: April 2, 2021
July/August: The Workforce Issue
Focus on teamwork: How to cultivate teams, engage them, and lead them .
Materials deadline: June 17, 2021
September/October: The Engagement Issue
Ideas to help you boost the critical factor affecting every aspect of senior living: workforce, sales, quality, and more.
Materials deadline: July 19, 2021
November/December: The Inspiration Issue
Ideas and stories to inspire you—plus how to find inspiration around you, every day.
Materials deadline: October 22, 2021
2022 Forecast Report
This high-demand annual research report looks at the three major cost drivers in senior living and future trends. If your company is in the business of saving senior living providers money, then inform and educate them through this popular research report.
This sponsorship opportunity includes:
- Sponsor recognition and logo on cover of digital report
- 2-page perspective piece or similar content in the report
- Full page ad or company profile (Exact position TBD)
- Sponsor recognition on any Argentum white papers created from this report
Co-Sponsorship Fee: $12,500 (limit to two sponsors)
Argentum Quarterly
Argentum Quarterly is dedicated to gaining understanding of what aging means today and in the future, through research, analysis, and thought leadership. It brings insights and data to its audience of upper-level executives in context from our industry, peers in other industries, consultants, academics, and other subject matter experts. Each issue centers on a top-of-mind topic in senior living—such as employee retention, risk management, or encouraging innovation—and how the senior living industry can continually improve quality, strategy, and practices.
Argentum Quarterly is a member-only publication; a selected excerpt of each issue is made available as a complimentary white paper for download. Learn more.
Sponsor Fee: $30,000
Largest Providers Report
This popular piece featuring the list of the largest senior living providers is downloaded by thousands year over year. This sponsorship opportunity includes:
- Sponsor acknowledgement within the report (with logo and link where possible);
- Sponsor acknowledgement (with logo and link where possible) on the list digital download web page;
- Sponsor acknowledgement (with logo and link where possible) anywhere the Largest Providers list is promoted (social media, website, Senior Living Executive magazine, Argentum Daily, etc.); and
- Complimentary full-page advertisement within the Largest Providers list feature in Senior Living Executive
Sponsor Fee: $30,000
Program Support
Support programs that advance the industry; Certified Director of Assisted Living (CDAL) program, Sales Director Certificate, Senior Living Works, or Senior Living IQ.
Senior Living Resource Spotlight
Your educational content is distributed to 24,000+ professionals via a monthly spotlight email and additionally featured in our Resource Library online for a minimum of six months. The resource lives on your web page allowing you to monitor clickthroughs and capture leads as they access your resource.
Rate: $3,750 per placement
Contact your sales account representative to secure your placement.
Senior Living Insights—Webinars by Argentum
These popular monthly webinars are centered around four themes central to the senior living industry. Contact us for a breakdown of topics throughout the year and to sponsor one of four series in the year (three webinars per series). Sponsors reap the reward of an attendee list after each of their sponsored webinars.
Rate: $6,000 per series of three webinars
2021 Senior Living Insights Webinar Themes and Dates
(subject to change)
Sponsor a series of 3 per topic: Occupancy & Profitability, Leadership Development, Quality Improvement, or Workforce Development
January 7, 2021 — Occupancy & Profitability Series
February 4, 2021 — Leadership Development Series
March 4, 2021 — Quality Improvement Series
April 1, 2021 — Workforce Development Series
May 6, 2021 — Leadership Development Series
June 3, 2021 — Quality Improvement Series
July 1, 2021 — Occupancy & Profitability Series
August 5, 2021 — Quality Improvement Series
September 2, 2021 — Workforce Development Series
October 7, 2021 — Occupancy & Profitability Series
November 4, 2021 — Leadership Development Series
December 2, 2021 — Workforce Development Series
2021 topics coming soon!
Show your support of your senior living’s leading association and receive expo space discounts, industry research, event/product discounts, PR benefits, and more.
