Grow Market Share Within the Senior Living Space
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Access the 2018 Argentum Marketing Planner
Senior Living Executive Magazine
Marketing options for Senior Living Executive include traditional ad space, sponsored content, and thought leadership pieces.
2018 Editorial Calendar
January/February: The Community Operations Issue
A focus on senior living community operations including emergency preparedness, safety/security, and risk management/legal considerations.
Space deadline: December 23, 2017
Materials deadline: January 17, 2018
Supplement: 2018 Argentum Senior Living Executive Conference & Expo Preview
March/April: The Workforce Issue
Featuring a profile of the senior living workforce including a focus on training and development for sales & marketing professionals and executive directors.
Space deadline: March 3, 2018
Materials deadline: March 27, 2018
Highlight: 2018 Argentum Senior Living Executive Conference & Expo Issue; Executive Director Recognition Program
May/June: The Dining & Nutrition Issue
A focus on innovative dining programs including sustainable programs, resident engagement in dining, training and engagement programs for dining employees, and nutrition for seniors.
Space deadline: May 5, 2018
Materials deadline: June 1, 2018
Highlight: 2018 Post-Conference Recap
July/August: The Resident & Family Issue
A focus on opportunities for family and resident education, resident programming, and the latest research on adult children, as well as a look at combating elder abuse.
Space deadline: July 9, 2018
Materials deadline: August 2, 2018
September/October: The Investment Issue
A look at capital expense community investments and a review of the biggest industry players/state of the industry.
Space deadline: August 24, 2018
Materials deadline: September 17, 2018
Highlight: 2018 Largest Providers List
November/December: The Design Issue
A look at design concepts with a focus on innovation in community spaces, technology and products, and memory care.
Space deadline: November 2, 2018
Materials deadline: November 21, 2018
Highlight: Community Design Recognition Program
2018 Senior Living Executive Ad Rates
| Ad Position | 1x Run | 3x Run | 6x Run |
| Cover 2 | $6,985 | $6,690 | $6,335 |
| Cover 3 | $6,740 | $6,415 | $6,060 |
| Cover 4 | $7,290 | $6,930 | $6,550 |
| Full Page (no bleed) (7″ x 9.75″) Full Page (with bleed) (8.625″ x 11.125″) |
$5,995 | $5,480 | $5,205 |
| Half Page (7″ x 4.7″) | $3,970 | $3,625 | $3,430 |
| Page 4 (opposite TOC) | $6,350 | $5,798 | $5,485 |
| Sponsored Content (up to 3 pages) | $10,000 |
| Full Page Spread (2 pages) | $10,000 |
| Double Truck (4 pages) (17”x 11.125”; with bleed) | $17,000 |
| Corporate Profile (1 page) | $6,500 |
NOTE: Print ad trim size is 8.625”x 11.125”. All bleeds add .125” on all sides.
Advertisers: For print advertising, upload a press-optimized PDF or high resolution .jpg to the MagHub Client Center. All ads must be in CMYK and at high resolution (300 dpi at actual size). Advertisers will incur a fee for submitting files that require additional production work. Corporate Profiles must be designed by Argentum. The profile includes one logo, one photo, and 425 words. For questions or additional details, contact publications@argentum.org.
Digital Advertising
2018 Argentum Daily E-Newsletter Ads and Rates
| Ad | Size | Weekly Rate | Monthly (saves 7.5%) |
3-Month (saves 12.5%) |
6-month (saves 17.5%) |
12-month (saves 25%) |
| Top Sponsored Content Banner | 640 x 160 | $1,500 | $5,550 | $15,750 | $29,700 | $54,000 |
| Content Ad #1 | 300 x 250 | $1,350 | $4,995 | $14,175 | $26,730 | $48,600 |
| Content Ad #2 | 300 x 250 | $1,215 | $4,496 | $12,758 | $24,057 | $43,740 |
| Content Ad #3 | 300 x 250 | $1,094 | $4,046 | $11,482 | $21,651 | $39,366 |
| Content Ad #4 | 300 x 250 | $984 | $3,641 | $10,334 | $19,486 | $35,429 |
*Content ads are allotted a maximum word count for copy: #1: 75 words, #2: 60 words, #3: 50 words, and #4: 40 words.
Advertisers: Please send all relevant ad information including creatives and links to customerservice@infoinc.com.
Argentum Daily Special Edition
This is a special edition of our popular Argentum Daily newsletter highlighting a specific subject matter relevant to our readers and important to the sponsor. Argentum Daily is distributed to a subscriber list of over 19,000.
What type of content is included?
The special edition is a compilation of subject matter material relevant to a topic of your choice from the past 1-2 months (e.g. workforce articles for a special “Workforce Edition”). The content selected is primarily the top articles from the daily digital newsletter and can also include existing Argentum content re-purposed when such content exists.
What about sponsor-generated content?
In addition, the content within the special edition can contain educational and/or informational content from the sponsor, such as white papers, industry research or surveys, or a Q&A with a sponsor executive on newsletter topics. The sponsor is responsible for the submission of sponsor content and creatives.
Should the sponsor not have such content available, a traditional ad placement within the content body can be considered.
Limited: Only distribute up to two per month.
Pricing: $7,750/edition
Senior Living Resource Spotlight
Position your thought leadership content. Have research you want to share? A white paper advancing thought leadership? Best practices article? Recorded webinar?
- We’ll post it in the argentum.org Resource Library.
- We’ll promote postings through Argentum channels with a link to the content.
- We’ll highlight your piece in the monthly Senior Living Resource Spotlight (distributed to 19,000+ subscribers).
Submit your information for consideration today. A member of the Argentum sales team will be in contact with you.
Spotlight Fee: $3,000
Special Reports
Senior Living Labor, Food & Utilities Report
This high-demand annual research report looks at the three major cost drivers in senior living and future trends. If your company is in the business of saving senior living providers money, then inform and educate them through this popular research report.
This exclusive sponsorship opportunity features:
- Sponsor recognition and logo on cover
- 2-page ad or content spread in the report
- Full page ad or company profile (cover 3 position)
Co-Sponsorship: $15,000
Event Sponsorship
These upcoming events provide opportunities to reach targeted audiences within the senior living market:
2018
- Argentum Member Reception (November 8 | Washington, DC)
- Silver PAC Trustee & Silver Circle Donor Appreciation Event (November 9 | Washington, DC)
- Policy Briefing & Breakfast (November 10 | Washington, DC)
Corporate Partnership
Argentum’s Corporate Partners make a significant commitment to senior living through their financial support and thought leadership, and are eligible to join Argentum. Eligible companies work in collaboration with Argentum and industry leaders to support and develop senior living programs to address the most critical issues in senior living. Contact Brad Williams at bwilliams@argentum.org to learn more about this program.
