Amplify Your Message
Argentum offers proven channels to reach and influence senior living decision makers. Our membership represents 70% of the largest 140 senior living companies in the U.S., with our marketing channels reaching the entire sector.
We have everything you need for industry-wide exposure and branding, face-to-face relationship-building, lead generation, content marketing, and VIP networking.
Contact us to learn more.
DIGITAL
Reach 19,000+ senior living professionals every day via Argentum Daily or consider leading our online education via support of Senior Living Insights – Webinars by Argentum.
EVENTS
Reach targeted audiences through sponsorship support of events including the Senior Living Executive Conference, Senior Living Symposium, and EDLI.
A 2019 MarCom Awards Platinum and Gold winner, Senior Living Executive is read by over 14,500 professionals and is considered a ‘valuable resource for their profession’ by 99% of its readers.
THOUGHT LEADERSHIP
Advance your image/brand and add your perspective through support of these member-driven programs. Get featured in Argentum Quarterly, the 2021 Forecast Report, and other pieces.
LEAD GEN
Generate qualified leads through these favorite industry resources, designed to draw attendees to your website for you thought leadership content.
MEMBERSHIP
Show your support of your senior living’s leading association and receive expo space discounts, industry research, event/product discounts, PR benefits, and more.
Argentum Daily
Distributed to 19,000+ subscribers, this popular daily digital newsletter features the latest in senior living news and research, public policy alerts, and Argentum announcements, all in a condensed format for the busy senior living professional. Five (5) advertising positions in each daily. Schedule a weekly, monthly, quarterly, or annual run of ads.
2020 Ad Rates
| Ad | Size (px) | Weekly | Monthly (7.5%) | 3-Month (12.5%) | 6-Month (17.5%) | 12-Month (25%) |
| Top Banner | 670 x 160 | $1,699 | $6,286 | $17,840 | $33,640 | $61,164 |
| Content Ad #1 | 300 x 250 | $1,390 | $5,143 | $14,595 | $27,522 | $50,040 |
| Content Ad #2 | 300 x 250 | $1,250 | $4,625 | $13,125 | $24,750 | $45,000 |
| Content Ad #3 | 300 x 250 | $1,125 | $4,163 | $11,813 | $22,275 | $40,500 |
| Content Ad #4 | 300 x 250 | $1,015 | $3,756 | $10,658 | $20,097 | $36,540 |
*Content ads are allotted a maximum word count for copy: #1: 75 words, #2: 60 words, #3: 50 words, and #4: 40 words.
Senior Living Insights—Webinars by Argentum (NEW!)
After a successful launch in 2019, we will be adding additional webinars for a total of 12 in 2020 (one per month). Contact us for a breakdown of topics throughout the year and to sponsor one of four series in the year (three webinars per series). Sponsors reap the reward of an attendee list after each of their sponsored webinars.
Rate: $5,750 per series of three webinars
2020 Senior Living Insights Webinar Themes and Dates
(subject to change)
Sponsor a series of 3 per topic: Growth Strategies, Tech Enablement, Quality Improvement, or Workforce Development
January 2, 2020 — Growth Strategy Series: The 2020 Forecast Report
February 6, 2020 — Tech Enablement Series: Voice-Tech and Wellness
March 5, 2020 — Quality Improvement Series: The Case for Telehealth
April 2, 2020 — Workforce Development Series: Leveraging Generations to Recruit Generations
May 7, 2020 — Growth Strategies Series: Mid-Market Success Stories
June 4, 2020 — Tech Enablement Series: AI Lessons Learned from Silicon Valley Start-Ups
July 9, 2020 — Quality Improvement Series: Medication Management Best Practices
August 6, 2020 — Workforce Development Series: Innovative Training Models
September 3, 2020 — Growth Strategies: Private Equity’s New Entrants
October 1, 2020 — Tech Enablement Series: Securing Data in Senior Living
November 5, 2020 — Quality Improvement Series: The WHY of Memory Care
December 13, 2020 — Workforce Development Series: Creating an Award-Winning Culture
Senior Living Executive Conference & Expo
The annual spring conference draws 2,500+ attendees and is the centerpiece of the events schedule for senior living executives and company management.
May 18-20, 2020
Tampa, FL
Senior Living Symposium
This growing fall event is a deeper dive into the biggest challenges facing senior living operators, featuring 150+ corporate and regional management attendees.
September 16-17, 2020
Carefree, AZ
Event Sponsor: $10,000
Supporting Sponsor: $5,000
Advocacy Fund Golf Classic
Support the industry’s advocacy efforts through this incredible event and networking opportunity. Contact us for sponsorship options.
Executive Director Leadership Institute
This intensive three-day program brings together the leading executive directors across the country and provides the sponsor a close and intimate setting to advance relationships and secure business.
May 18-20, 2020
Tampa, FL
Sponsor Fee: $14,500
Senior Living Executive is read by over 14,500 professionals and is considered a ‘valuable resource for their profession’ by 99% of its readers.
2020 Ad Rates
80% of ad space in the magazine is sold by the first quarter each year.
| Ad Position | 1x Run | 3x Run | 6x Run |
| Cover 2 (8.625″ x 11.125″) | $7,125 | $6,825 | $6,460 |
| Cover 3 (8.625″ x 11.125″) | $6,875 | $6,545 | $6,180 |
| Cover 4 (8.625″ x 11.125″) | $7,435 | $7,070 | $6,680 |
| Page 4 (opposite TOC; 8.625″ x 11.125″) | $6,475 | $5,915 | $5,595 |
| Full Page (no bleed) (7″ x 9.75″) Full Page (with bleed) (8.625″ x 11.125″) | $6,115 | $5,590 | $5,310 |
| 1/2 Page (7″ x 4.7″ horizontal) | $4,050 | $3,695 | $3,500 |
| 1/4 Page (3.5″ x 4.7″) | $2,855 | $2,650 | $2,475 |
| Double Truck (4 pages) (17”x 11.125”; with bleed) | $17,340 |
| Sponsored Content (up to 3 pages) | $10,500 |
| Full Page Spread (2 pages; 17″ x 11.125″ w/bleed ) | $10,500 |
| Corporate Profile (1 page) Designed by Argentum with one logo, one photo, and 425 words. | $6,630 |
NOTE: All bleeds add .125” on all sides.
Advertisers: For print advertising, upload a press-optimized PDF or high resolution .jpg to the MagHub Client Center. All ads must be in CMYK and at high resolution (300 dpi at actual size). Advertisers will incur a fee for submitting files that require additional production work. For questions or additional details, contact publications@argentum.org.
Reserve your space today by contacting us.
2020 Editorial Calendar
January/February: The Community Operations Issue
Resident safety: What you need to know and do; creating a resilient landscape; choosing communications technologies.
Space deadline: January 10, 2020
Materials deadline: January 18, 2020
Highlight: Excerpts from 2020 Forecast Report
March/April: The Dining & Nutrition Issue
Wrap-up of trends, advances, and new ideas in menus, design, cost-efficiency, and quality; dining workforce challenges and solutions.
Space deadline: March 5, 2020
Materials deadline: March 12, 2020
Highlight: 2020 Senior Living Executive Conference Preview Content
May/June: The Future Issue
Reports, forecasts, tips, and thought leadership from business, care, policy, and economics leaders on scenarios and opportunities ahead in the senior living industry; how workforce, financing models, infrastructure, and resident needs may change and how to prepare.
Space deadline: April 24, 2020
Materials deadline: April 30, 2020
July/August: The Workforce Issue
Designing a successful apprenticeship program; getting the best out of academic connections; updates from industry ambassadors and the Senior Living Works initiative.
Space deadline: June 16, 2020
Materials deadline: June 23, 2020
September/October: The Finance & Investment Issue
A review of the private equity effect on the industry; keeping transitions from being a value-leak.
Space deadline: August 17, 2020
Materials deadline: August 24, 2020
Highlight: Distribution at National Investment Center for Seniors Housing & Care (NIC) Fall Conference
November/December: The Quality Issue
The state of memory care–residences, science, workforce, design; update on standards program successes and what’s next.
Space deadline: November 18, 2020
Materials deadline: November 25, 2020
Highlight: 2020 Senior Living by Design Awards
2021 Forecast Report
This high-demand annual research report looks at the three major cost drivers in senior living and future trends. If your company is in the business of saving senior living providers money, then inform and educate them through this popular research report.
This sponsorship opportunity features:
- Sponsor recognition and logo on cover of digital report
- 2-page perspective piece or similar content in the report
- Full page ad or company profile (Exact position TBD)
- Sponsor recognition on any Argentum white papers created from this report
Co-Sponsorship Fee: $12,500 (limit to two sponsors)
Argentum Quarterly
Argentum Quarterly is dedicated to gaining understanding of what aging means today and in the future, through research, analysis, and thought leadership. It brings insights and data to its audience of upper-level executives in context from our industry, peers in other industries, consultants, academics, and other subject matter experts. Each issue centers on a top-of-mind topic in senior living—such as employee retention, risk management, or encouraging innovation—and how the senior living industry can continually improve quality, strategy, and practices.
Argentum Quarterly is a member-only publication; a selected excerpt of each issue is made available as a complimentary white paper for download. Learn more.
Sponsor Fee: $30,000
Underwriting Sponsorships
Support programs that advance the industry; Certified Director of Assisted Living (CDAL) program, Sales Counselor Certificate, Workforce Development, or Quality Improvement.
Sponsored Content
Turn your expertise into a concise three-page article for publication in Senior Living Executive magazine. Check out the 2020 editorial calendar.
Sponsor Fee: $10,500 for up to three pages of content
Senior Living Resource Spotlight
Your educational content is distributed to 24,000+ professionals via a monthly spotlight email and additionally featured in our Resource Library online for a minimum of six months. The resource lives on your web page allowing you to monitor clickthroughs and capture leads as they access your resource.
Rate: $3,500 per placement
Contact your sales account representative to secure your placement.
Argentum Daily Special Issue
This exclusive digital outreach to 19,000+ subscribers allows you to determine the subject matter topic, we aggregate the top read stories, and you utilize all advertising positions in this newsletter edition. Additionally we can incorporate up to two of your content pieces within the newsletter.
Rate: $7,750
Largest Providers Feature
This popular piece featuring the list of the largest senior living providers is downloaded by thousands year over year. This sponsorship opportunity includes:
- Sponsor acknowledgement within the feature article accompanying the Largest Providers list in Senior Living Executive magazine;
- Sponsor acknowledgement (with logo and link where possible) on the list digital download web page;
- Sponsor acknowledgement (with logo and link where possible) anywhere the Largest Providers list is promoted (social media, website, Senior Living Executive magazine, Argentum Daily, etc.); and
- Complimentary full-page advertisement within the Largest Providers list feature in Senior Living Executive
Sponsor Fee: $15,000
Show your support of your senior living’s leading association and receive expo space discounts, industry research, event/product discounts, PR benefits, and more.
