Senior Living Executive Magazine
Mailed to over 20,000 professionals, Senior Living Executive is considered a ‘must-read’ by 89% of its readers, 41% of which are decision makers within their organization. Marketing options include traditional ad space, sponsored content and thought leadership pieces.
2017 Editorial Calendar
Issue 1: The Culture Issue
An overview of successful community programs (i.e. resident, staff, and community outreach) and challenges met, as well as insight from executive directors for future community leaders.
Space deadline: December 22
Materials deadline: January 25
Highlight: Senior Living Executive Conference Program & Expo Preview will be Polybagged with magazine
Issue 2: The Leadership Issue
A look at professional development plans and training opportunities with a focus on credentialing. The 2017 Senior Living Leaders Under 40 List will highlight emerging leaders in the industry. Issue will highlight 2017 award winners.
Space deadline: February 21
Materials deadline: March 27
Highlight: Additional distribution onsite at the Argentum Senior Living Executive Conference
Issue 3: The Resident Issue
A focus on the “heart of senior living” including today’s resident lifestyle, family engagement, and the science of aging. Senior Living Executive Conference recap and takeaways.
Space deadline: April 21
Materials deadline: May 30
Issue 4: The Workforce Issue
A review of industry turnover and retention metrics and a look at successful staff engagement and recognition programs. The 2017 Top Places to Work in Senior Living list will highlight top companies for the industry workforce.
Space deadline: June 21
Materials deadline: July 25
Issue 5: The Finance Issue
A look at how consumers are paying for senior living and long term care, as well as information on and instruments to combat financial abuse and scams targeting seniors. The 2017 Largest Providers List will highlight the biggest players in the senior living industry.
Space deadline: August 24
Materials deadline: September 28
Issue 6: The Innovation Issue
A feature of emerging ideas and innovations in arts programming, technology, and memory care, as well as a highlight on the 2017 Senior Living by Design Award winners.
Space deadline: October 20
Materials deadline: November 21
Digital Advertising
Reach 18,000+ senior living professionals daily via our Argentum Daily digital newsletter or 450,000+ annual visitors via the argentum.org.
Argentum Daily Newsletter Ads and Rates
| AD | SIZE | WEEKLY RATE | MONTHLY RATE | 3-MO. RATE (saves 10%) |
6-MO. RATE (saves 20%) |
12-MO. RATE (saves 30%) |
| Top Sponsored Content Banner | 670×160 | $1,050 | $4,200 | $11,340 | $20,160 | $35,280 |
| Top Sponsored Content & Ad | 300×250 (75 word max.) | $950 | $3,800 | $10,260 | $18,240 | $31,920 |
| Middle Sponsored Content & Ad | 300×250 (60 word max.) | $900 | $3,600 | $9,720 | $17,280 | $30,240 |
| Bottom Sponsored Content & Ad | 300×250 (50 word max.) | $800 | $3,200 | $8,640 | $15,360 | $26,880 |
Argentum.org Web Ads and Rates
Skyscraper Ad:
- 120 wide x 600 high
- $1,500/month (2 page run)
- 1 main navigation page + 1 sub-navigation page
- (300 x 250 ad as well for mobile rendering)
Square Ad:
- 300 wide x 250 high
- $1,250/month (2-page run)
- 1 main navigation page + 1 sub-navigation page
Sponsored Content:
- 320 wide x 100 high
- One image + headline (up to 8 words) + 40 words of copy
- $1,250/month
Event Sponsorship Opportunities
The following 2017 events provide opportunities to reach targeted audiences within the senior living market:
Public Policy Institute & Fly-In
Corporate Partnership
Companies making a significant commitment to senior living through their financial and thought leadership support are eligible to join Argentum.
Argentum’s Corporate Partnership Program provides access the top executives in senior living. Eligible companies work in collaboration with Argentum and industry leaders to support and develop senior living programs to address the most critical issues in senior living.
Corporate Partnership Program Companies making a significant commitment to senior living through their financial and thought leadership support are eligible to join Argentum. Argentum’s Corporate Partnership Program provides access the top executives in senior living. Eligible companies work in collaboration with Argentum and industry leaders to support and develop senior living programs to address the most critical issues in senior living. Contact Brad Williams at bwilliams@argentum.org to learn more about this program.