If your company is looking to grow market share within the senior living space, Argentum offers the best access to executives and decision makers within senior living. Contact us to learn more.
Senior Living Executive Magazine
Marketing options for Senior Living Executive include traditional ad space, sponsored content, and thought leadership pieces.
2018 Editorial Calendar
| Issue 1: The Community Operations Issue
A focus on senior living community operations including emergency preparedness, safety/security, and risk management/legal considerations. Space deadline: December 11, 2017 Supplement: 2018 Argentum Senior Living Executive Conference & Expo Preview |
| Issue 2: The Workforce Issue Featuring a profile of the senior living workforce including a focus on training and development for sales & marketing professionals and executive directors. Space deadline: February 21, 2018 Highlight: 2018 Argentum Senior Living Executive Conference & Expo Issue; Executive Director Recognition Program |
| Issue 3: The Dining & Nutrition Issue A focus on innovative dining programs including sustainable programs, resident engagement in dining, training and engagement programs for dining employees, and nutrition for seniors. Space deadline: April 23, 2018 Highlight: 2018 Post-Conference Recap |
| Issue 4: The Resident & Family Issue A focus on opportunities for family and resident education, resident programming, and the latest research on adult children, as well as a look at combating elder abuse. Space deadline: June 29, 2018 Highlight: Senior Living Resident Recognition Program |
| Issue 5: The Investment Issue
A look at capital expense community investments and a review of the biggest industry players/state of the industry. Space deadline: August 12, 2018 Highlight: 2018 Largest Providers List |
| Issue 6: The Design Issue A look at design concepts with a focus on innovation in community spaces, technology and products, and memory care. Space deadline: October 19, 2018 Highlight: Community Design Recognition Program |
2018 Ad Rates
| Ad Position | 1x Run | 3x Run | 6x Run |
| Cover 2 | $6,985 | $6,690 | $6,335 |
| Cover 3 | $6,740 | $6,415 | $6,060 |
| Cover 4 | $7,290 | $6,930 | $6,550 |
| Full Page (no bleed) (7″ x 9.75″) Full Page (with bleed) (8.625″ x 11.125″) |
$5,995 | $5,480 | $5,205 |
| Half Page (7″ x 4.7″) | $3,970 | $3,625 | $3,430 |
| Page 4 (opposite TOC) | $6,350 | $5,798 | $5,485 |
| Sponsored Content (up to 3 pages) | $10,000 |
| Full Page Spread (2 pages) and Double Truck (17”x 11.125”) (with bleed) | $10,000 |
| Corporate Profile (1 page) | $6,500 |
NOTE: Print ad trim size is 8.625”x 11.125”. All bleeds add .125” on all sides.
Advertisers: For print advertising, upload a press-optimized PDF or high resolution .jpg to the MagHub Client Center. All ads must be in CMYK and at high resolution (300 dpi at actual size). Advertisers will incur a fee for submitting files that require additional production work. Corporate Profiles must be designed by Argentum. The profile includes one logo, one photo, and 425 words. For questions or additional details, contact publications@argentum.org.
Digital Advertising
Contact us to inquire about 2017 remaining inventory and end-of-year rates.
2018 Argentum Daily E-Newsletter Ads and Rates
| Ad | Size | Daily | Weekly | Monthly (saves 7.5%) |
3-month (saves 12.5%) |
6-month (saves 17.5%) |
12-month (saves 25%) |
| Top Banner | 670 x 160 | $300 | $1,500 | $5,550 | $15,750 | $29,700 | $54,000 |
| Content Ad #1* | 300 x 250 | $270 | $1,350 | $4,995 | $14,175 | $26,730 | $48,600 |
| Content Ad #2* | 300 x 250 | $243 | $1,215 | $4,496 | $12,758 | $24,057 | $43,740 |
| Content Ad #3* | 300 x 250 | $219 | $1,094 | $4,046 | $11,482 | $21,651 | $39,366 |
| Content Ad #4* | 300 x 250 | $197 | $984 | $3,641 | $10,334 | $19,486 | $35,429 |
*NOTE: Content ads are allotted a maximum word count for copy: #1: 75 words, #2: 60 words, #3: 50 words, and #4: 40 words.
Advertisers: Please send all relevant ad information including creatives and links to customerservice@infoinc.com.
NEW! Argentum Daily Special Edition
This is a special edition of our popular Argentum Daily newsletter highlighting a specific subject matter relevant to our readers and important to the sponsor. Argentum Daily is distributed to a subscriber list of over 19,000.
What type of content is included?
The special edition is a compilation of subject matter material relevant to a topic of your choice from the past 1-2 months (e.g. workforce articles for a special “Workforce Edition”). The content selected is primarily the top articles from the daily digital newsletter and can also include existing Argentum content re-purposed when such content exists.
What about sponsor-generated content?
In addition, the content within the special edition can contain educational and/or informational content from the sponsor, such as white papers, industry research or surveys, or a Q&A with a sponsor executive on newsletter topics. The sponsor is responsible for the submission of sponsor content and creatives.
Should the sponsor not have such content available, a traditional ad placement within the content body can be considered.
Pricing: $8,775/edition
2017 Argentum.org Web Ads and Rates
Event Sponsorship
These upcoming events provide opportunities to reach targeted audiences within the senior living market:
2017
- Chief Executive Summit (Nov. 8-9 | Half Moon Bay, CA)
2018
- Public Policy Institute (March 20 | Washington, D.C.)
- Senior Living Executive Conference & Expo (May 14-16 | San Diego, CA)
Corporate Partnership
Argentum’s Corporate Partners make a significant commitment to senior living through their financial support and thought leadership, and are eligible to join Argentum. Eligible companies work in collaboration with Argentum and industry leaders to support and develop senior living programs to address the most critical issues in senior living. Contact Brad Williams at bwilliams@argentum.org to learn more about this program.
