Grow Market Share Within the Senior Living Space

Argentum offers the best access to executives and decision makers within senior living. Contact us to learn more.

A 2018 Hermes Creative Awards Platinum and Silver Award winner, Senior Living Executive is mailed to 20,000+ senior living professionals. 99% of readers believe Senior Living Executive is a valuable resource for their profession.

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Reach 19,000+ senior living professionals every day via Agentum Daily, our digital newsletter. Consider sponsoring a special edition of Agentum Daily or including your company's thought leadership piece in the Senior Living Resource Spotlight.

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Be an exclusive advertiser or sponsor for special reports providing Argentum members with valuable industry data and analysis.

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Reach targeted audiences within the senior living market with annual industry event sponsorship.

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Companies making a significant commitment to senior living through their financial and thought leadership support are eligible to join Argentum, gaining access to top executives in senior living.

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Access the 2018 Argentum Marketing Planner

We invite you to learn about Argentum's 2018 educational events and programs and uncover opportunities to achieve your business goals.

Senior Living Executive Magazine

Marketing options for Senior Living Executive include traditional ad space, sponsored content, and thought leadership pieces.

2018 Editorial Calendar


January/February: The Community Operations Issue

A focus on senior living community operations including emergency preparedness, safety/security, and risk management/legal considerations.

Space deadline: December 23, 2017
Materials deadline: January 17, 2018

Supplement: 2018 Argentum Senior Living Executive Conference & Expo Preview

March/April: The Workforce Issue 

Featuring a profile of the senior living workforce including a focus on training and development for sales & marketing professionals and executive directors.

Space deadline: March 3, 2018
Materials deadline: March 27, 2018

Highlight: 2018 Argentum Senior Living Executive Conference & Expo Issue; Executive Director Recognition Program

May/June: The Dining & Nutrition Issue

A focus on innovative dining programs including sustainable programs, resident engagement in dining, training and engagement programs for dining employees, and nutrition for seniors.

Space deadline: May 5, 2018
Materials deadline: June 1, 2018

Highlight: 2018 Post-Conference Recap

July/August: The Resident & Family Issue

A focus on opportunities for family and resident education, resident programming, and the latest research on adult children, as well as a look at combating elder abuse.

Space deadline: July 9, 2018
Materials deadline: August 2, 2018

September/October: The Investment Issue

A look at capital expense community investments and a review of the biggest industry players/state of the industry.

Space deadline: August 24, 2018
Materials deadline: September 17, 2018

Highlight: 2018 Largest Providers List

November/December: The Design Issue

A look at design concepts with a focus on innovation in community spaces, technology and products, and memory care.

Space deadline: November 2, 2018
Materials deadline: November 21, 2018

Highlight: Community Design Recognition Program

Read the current issue of Senior Living Executive and view the digital archives.

2018 Senior Living Executive Ad Rates

Ad Position 1x Run 3x Run 6x Run
Cover 2 $6,985 $6,690 $6,335
Cover 3 $6,740 $6,415 $6,060
Cover 4 $7,290 $6,930 $6,550
Full Page (no bleed) (7″ x 9.75″)
Full Page (with bleed) (8.625″ x 11.125″)
$5,995 $5,480 $5,205
Half Page (7″ x 4.7″) $3,970 $3,625 $3,430
Page 4 (opposite TOC) $6,350 $5,798 $5,485
Sponsored Content (up to 3 pages) $10,000
Full Page Spread (2 pages) $10,000
Double Truck (4 pages) (17”x 11.125”; with bleed) $17,000
Corporate Profile (1 page) $6,500

NOTE: Print ad trim size is 8.625”x 11.125”. All bleeds add .125” on all sides.

Advertisers: For print advertising, upload a press-optimized PDF or high resolution .jpg to the MagHub Client Center. All ads must be in CMYK and at high resolution (300 dpi at actual size). Advertisers will incur a fee for submitting files that require additional production work. Corporate Profiles must be designed by Argentum. The profile includes one logo, one photo, and 425 words. For questions or additional details, contact

Digital Advertising

2018 Argentum Daily E-Newsletter Ads and Rates

Ad Size Weekly Rate Monthly
(saves 7.5%)
(saves 12.5%)
(saves 17.5%)
(saves 25%)
Top Sponsored Content Banner 640 x 160 $1,500 $5,550 $15,750 $29,700 $54,000
Content Ad #1 300 x 250 $1,350 $4,995 $14,175 $26,730 $48,600
Content Ad #2 300 x 250 $1,215 $4,496 $12,758 $24,057 $43,740
Content Ad #3 300 x 250 $1,094 $4,046 $11,482 $21,651 $39,366
Content Ad #4 300 x 250 $984 $3,641 $10,334 $19,486 $35,429

*Content ads are allotted a maximum word count for copy: #1: 75 words, #2: 60 words, #3: 50 words, and #4: 40 words.

Please send all relevant ad information including creatives and links to

See an archive of Argentum Daily issues

Argentum Daily Special Edition

This is a special edition of our popular Argentum Daily newsletter highlighting a specific subject matter relevant to our readers and important to the sponsor. Argentum Daily is distributed to a subscriber list of over 19,000.

What type of content is included?
The special edition is a compilation of subject matter material relevant to a topic of your choice from the past 1-2 months (e.g. workforce articles for a special “Workforce Edition”). The content selected is primarily the top articles from the daily digital newsletter and can also include existing Argentum content re-purposed when such content exists.

What about sponsor-generated content?
In addition, the content within the special edition can contain educational and/or informational content from the sponsor, such as white papers, industry research or surveys, or a Q&A with a sponsor executive on newsletter topics. The sponsor is responsible for the submission of sponsor content and creatives.

Should the sponsor not have such content available, a traditional ad placement within the content body can be considered.

Limited: Only distribute up to two per month.
Pricing: $7,750/edition


Senior Living Resource Spotlight

Position your thought leadership content. Have research you want to share? A white paper advancing thought leadership? Best practices article? Recorded webinar?

Submit your information for consideration today. A member of the Argentum sales team will be in contact with you.

Spotlight Fee: $3,000

Special Reports

Senior Living Labor, Food & Utilities Report

This high-demand annual research report looks at the three major cost drivers in senior living and future trends. If your company is in the business of saving senior living providers money, then inform and educate them through this popular research report.

This exclusive sponsorship opportunity features:

Co-Sponsorship: $15,000

Event Sponsorship

These upcoming events provide opportunities to reach targeted audiences within the senior living market:


Corporate Partnership

Argentum’s Corporate Partners make a significant commitment to senior living through their financial support and thought leadership, and are eligible to join Argentum. Eligible companies work in collaboration with Argentum and industry leaders to support and develop senior living programs to address the most critical issues in senior living. Contact Brad Williams at to learn more about this program.

Learn more about our Corporate Partners.

Advertising & Sponsorship Inquiries

Brad WilliamsBrad WilliamsVP, Business Development571-527-2625
Katherine MadisonKatherine MadisonDirector of Sales571-527-2622

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