See a statement from James Balda, Argentum president & CEO, on the coronavirus. Read more.

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Amplify Your Message

Argentum offers proven channels to reach and influence senior living decision makers. Our membership represents 70% of the largest 140 senior living companies in the U.S., with our marketing channels reaching the entire sector.

We have everything you need for industry-wide exposure and branding, face-to-face relationship-building, lead generation, content marketing, and VIP networking.
Contact us to learn more.


Reach 19,000+ senior living professionals every day via Argentum Daily or consider leading our online education via support of Senior Living Insights – Webinars by Argentum.



Reach targeted audiences through sponsorship support of events including the Senior Living Executive Conference, Senior Living Symposium, and EDLI.



A 2019 TRENDY Award winner and a 2019 Platinum and Gold MarCom Award winner, Senior Living Executive is read by over 14,500 professionals and is considered a ‘valuable resource for their profession’ by 99% of its readers.



Advance your image/brand and add your perspective through support of these member-driven programs. Get featured in Argentum Quarterly, the 2021 Forecast Report, and other pieces.



Generate qualified leads through these favorite industry resources, designed to draw attendees to your website for your thought leadership content.



Show your support of your senior living’s leading association and receive expo space discounts, industry research, event/product discounts, PR benefits, and more.



Secure your space in our daily digital newsletter or add your brand to our online education series.

Argentum Daily

Distributed to 19,000+ subscribers, this popular daily digital newsletter features the latest in senior living news and research, public policy alerts, and Argentum announcements, all in a condensed format for the busy senior living professional. Five (5) advertising positions in each daily. Schedule a weekly, monthly, quarterly, or annual run of ads.

2020 Ad Rates

Ad Size (px) Weekly  Monthly (7.5%) 3-Month (12.5%) 6-Month (17.5%) 12-Month (25%)
Top Banner 670 x 160 $1,699 $6,286 $17,840 $33,640 $61,164
Content Ad #1 300 x 250 $1,390 $5,143 $14,595 $27,522 $50,040
Content Ad #2 300 x 250 $1,250 $4,625 $13,125 $24,750 $45,000
Content Ad #3 300 x 250 $1,125 $4,163 $11,813 $22,275 $40,500
Content Ad #4 300 x 250 $1,015 $3,756 $10,658 $20,097 $36,540

*Content ads are allotted a maximum word count for copy: #1: 75 words, #2: 60 words, #3: 50 words, and #4: 40 words.

See an archive of recent Argentum Daily issues

Senior Living InsightsWebinars by Argentum  (NEW!)

After a successful launch in 2019, we will be adding additional webinars for a total of 12 in 2020 (one per month). Contact us for a breakdown of topics throughout the year and to sponsor one of four series in the year (three webinars per series). Sponsors reap the reward of an attendee list after each of their sponsored webinars.

Rate: $5,750 per series of three webinars

2020 Senior Living Insights Webinar Themes and Dates
(subject to change)

Sponsor a series of 3 per topic: Growth Strategies, Tech Enablement, Quality Improvement, or Workforce Development

January 2, 2020Growth Strategy Series: The 2020 Forecast Report
February 6, 2020 — Tech Enablement Series: Voice-Tech and Wellness
March 5, 2020 — Quality Improvement Series: The Case for Telehealth
April 2, 2020Workforce Development Series: Leveraging Generations to Recruit Generations
May 7, 2020 — Growth Strategies Series: Mid-Market Success Stories
June 4, 2020
— Tech Enablement Series: AI Lessons Learned from Silicon Valley Start-Ups
July 9, 2020Quality Improvement Series: Medication Management Best Practices
August 6, 2020 — Workforce Development Series: Innovative Training Models
September 3, 2020 — Growth Strategies: Private Equity’s New Entrants
October 1, 2020 — Tech Enablement Series: Securing Data in Senior Living
November 5, 2020 — Quality Improvement Series: The WHY of Memory Care
December 13, 2020 — Workforce Development Series: Creating an Award-Winning Culture


Reach targeted audiences within the senior living market with sponsorship of events.

Senior Living Executive Virtual Conference

The 2020 Senior Living Executive Virtual Conference is a 3-day live event offering 30+ hours of educational programming, moderated Hive sessions, a virtual networking lounge, and a Senior Living Solutions Guide.

September 22-24, 2020


Senior Living Symposium

This growing fall event is a deeper dive into the biggest challenges facing senior living operators, featuring 150+ corporate and regional management attendees.

Event Sponsor: $10,000
Supporting Sponsor: $5,000


Advocacy Fund Golf Classic

Support the industry’s advocacy efforts through this incredible event and networking opportunity. Contact us for sponsorship options.


Executive Director Leadership Institute

This intensive program brings together the leading executive directors across the country and provides the sponsor a close and intimate setting to advance relationships and secure business.

August 2020

Sponsor Fee: $14,500



Senior Living Executive is read by over 14,500 professionals and is considered a ‘valuable resource for their profession’ by 99% of its readers.

2020 Ad Rates
80% of ad space in the magazine is sold by the first quarter each year.

Ad Position 1x Run 3x Run 6x Run
Cover 2 (8.625″ x 11.125″) $7,125 $6,825 $6,460
Cover 3 (8.625″ x 11.125″) $6,875 $6,545 $6,180
Cover 4 (8.625″ x 11.125″) $7,435 $7,070 $6,680
Page 4 (opposite TOC; 8.625″ x 11.125″) $6,475 $5,915 $5,595
Full Page (no bleed) (7″ x 9.75″)
Full Page (with bleed) (8.625″ x 11.125″)
$6,115 $5,590 $5,310
1/2 Page (7″ x 4.7″ horizontal) $4,050 $3,695 $3,500
1/4 Page (3.5″ x 4.7″) $2,855 $2,650 $2,475
Double Truck (4 pages) (17”x 11.125”; with bleed) $17,340
Sponsored Content (up to 3 pages) $10,500
Full Page Spread (2 pages; 17″ x 11.125″ w/bleed ) $10,500
Corporate Profile (1 page)
Designed by Argentum with one logo, one photo, and 425 words.

NOTE: All bleeds add .125” on all sides.

Advertisers: For print advertising, upload a press-optimized PDF or high resolution .jpg to the MagHub Client Center. All ads must be in CMYK and at high resolution (300 dpi at actual size). Advertisers will incur a fee for submitting files that require additional production work. For questions or additional details, contact

Reserve your space today by contacting us.

2020 Editorial Calendar

January/February: The Community Operations Issue
Resident safety: What you need to know and do; creating a resilient landscape; choosing communications technologies.
Space deadline: January 10, 2020
Materials deadline: 
January 18, 2020
Highlight: Excerpts from 2020 Forecast Report

March/April: The Dining & Nutrition Issue
Wrap-up of trends, advances, and new ideas in menus, design, cost-efficiency, and quality; dining workforce challenges and solutions.
Space deadline: March 5, 2020
Materials deadline: 
March 12, 2020
2020 Senior Living Executive Conference Preview Content

May/June: The Future Issue
Reports, forecasts, tips, and thought leadership from business, care, policy, and economics leaders on scenarios and opportunities ahead in the senior living industry; how workforce, financing models, infrastructure, and resident needs may change and how to prepare.
Space deadline: April 24, 2020
Materials deadline: April 30, 2020

July/August: The Workforce Issue
Designing a successful apprenticeship program; getting the best out of academic connections; updates from industry ambassadors and the Senior Living Works initiative.
Space deadline: June 16, 2020
Materials deadline: June 23, 2020

September/October: The Finance & Investment Issue
A review of the private equity effect on the industry; keeping transitions from being a value-leak.
Space deadline: August 17, 2020
Materials deadline: August 24, 2020

November/December: The Quality Issue
The state of memory care–residences, science, workforce, design; update on standards program successes and what’s next.
Space deadline: November 18, 2020
Materials deadline: November 25, 2020
Highlight: 2020 Senior Living by Design Awards

See a digital archive of Senior Living Executive issues.


Your support and sponsorship of member-driven programs and research advances your image and brand, and the opportunity to add your perspective to these efforts.

2021 Forecast Report

This high-demand annual research report looks at the three major cost drivers in senior living and future trends. If your company is in the business of saving senior living providers money, then inform and educate them through this popular research report.

This sponsorship opportunity features:

Co-Sponsorship Fee: $12,500 (limit to two sponsors)

Argentum Quarterly

Argentum Quarterly is dedicated to gaining understanding of what aging means today and in the future, through research, analysis, and thought leadership. It brings insights and data to its audience of upper-level executives in context from our industry, peers in other industries, consultants, academics, and other subject matter experts. Each issue centers on a top-of-mind topic in senior living—such as employee retention, risk management, or encouraging innovation—and how the senior living industry can continually improve quality, strategy, and practices.

Argentum Quarterly is a member-only publication; a selected excerpt of each issue is made available as a complimentary white paper for download. Learn more.

Sponsor Fee: $30,000

Underwriting Sponsorships

Support programs that advance the industry; Certified Director of Assisted Living (CDAL) program, Sales Counselor Certificate, Workforce Development, or Quality Improvement.




Sponsored Content

Turn your expertise into a concise three-page article for publication in Senior Living Executive magazine. Check out the 2020 editorial calendar.

Sponsor Fee: $10,500 for up to three pages of content


Generate qualified leads through these favorite industry resources, designed to draw attendees to your website for you thought leadership content.

Senior Living Resource Spotlight

Your educational content is distributed to 24,000+ professionals via a monthly spotlight email and additionally featured in our Resource Library online for a minimum of six months. The resource lives on your web page allowing you to monitor clickthroughs and capture leads as they access your resource.

Rate: $3,500 per placement

Contact your sales account representative to secure your placement.

Argentum Daily Special Issue

This exclusive digital outreach to 19,000+ subscribers allows you to determine the subject matter topic, we aggregate the top read stories, and you utilize all advertising positions in this newsletter edition.  Additionally we can incorporate up to two of your content pieces within the newsletter.

Rate: $7,750

Largest Providers Feature

This popular piece featuring the list of the largest senior living providers is downloaded by thousands year over year. This sponsorship opportunity includes:

Sponsor Fee: $15,000


Join us in advancing senior living.

Show your support of your senior living’s leading association and receive expo space discounts, industry research, event/product discounts, PR benefits, and more.

Learn more about Membership.

Advertising & Sponsorship Inquiries

Katherine MadisonKatherine MadisonDirector of Sales571-527-2622
Brooke JordanBrooke JordanSales Account Executive 571-527-2631

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Get updates on the latest news impacting senior living through our Argentum Daily newsletter.



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