Amplify Your Message
Argentum offers proven channels to reach and influence senior living decision makers. Our membership represents 70% of the largest 140 senior living companies in the U.S., with our marketing channels reaching the entire sector.
We have everything you need for industry-wide exposure and branding, face-to-face relationship-building, lead generation, content marketing, and VIP networking.
Contact us to learn more.
DIGITAL
Reach 25,000+ senior living professionals via Argentum Daily, work with us to customize an Argentum Daily Special Issue, or target our entire website audience through Targeted Web Advertising.
EVENTS & EDUCATION
Showcase your industry support and help build long-term relationships when you sponsor Senior Living Insight Webinars, the high-level Senior Living Leadership Summit event, or one of Argentum’s highly rated education and certification programs: CDAL, EDLI, and LEAD.
They read it, they share it, they save it:* The award-winning Senior Living Executive bimonthly magazine delivers an audience of 14,500, including executive directors, industry managers, healthcare and tech professionals, and more.
*2021 Reader Survey: 80% prefer to read print copy to digital; 99% share info with colleagues; 56% save magazines or articles.
THOUGHT LEADERSHIP
Broaden name recognition and deepen connections when you provide valuable content to Argentum’s specialized and C-level reports: Argentum Quarterly, the often-cited Largest Providers Report, the award-winning Design Report and the economic reference Forecast Report, to name a few.
LEAD GEN
Generate qualified leads through these favorite industry resources, designed to draw attendees to your website for your thought leadership content.
MEMBERSHIP
Show your support of your senior living’s leading association and receive expo space discounts, industry research, event/product discounts, PR benefits, and more.
DIGITAL
Reach your audience where they are: Online. We’ll help you craft the right mix of digital campaign platforms and channels through our digital newsletter, special issues, and targeted web advertising.
Argentum Daily (These spots go fast—get started today!)
Reach 25,000+ subscribers to this popular industry briefing, every day. Our audience hits “open” because they want quick delivery of curated senior living news, research, public policy alerts, and announcements they won’t get anywhere else. Flexible and easy to implement: Five advertising positions per daily; weekly, monthly, quarterly, or annual runs available.
2022 Ad Rates
| Ad | Size (px) | Weekly | Monthly (7.5%) | 3-Month (12.5%) | 6-Month (17.5%) | 12-Month (25%) |
| Top Banner | 640 x 160 | $1,785 | $6,805 | $19,305 | $39,435 | $71,705 |
| Content Ad #1 | 300 x 250 | $1,460 | $5,565 | $15,790 | $32,255 | $58,650 |
| Content Ad #2 | 300 x 250 | $1,315 | $5,010 | $14,220 | $29,055 | $52,825 |
| Content Ad #3 | 300 x 250 | $1,180 | $4,495 | $12,760 | $26,070 | $47,400 |
| Content Ad #4 | 300 x 250 | $1,065 | $4,060 | $11,520 | $23,530 | $42,780 |
*Content ads are allotted a maximum of 75 words of content in addition to ad creative. Acceptable file formats are .jpg, .gif and animated .gif.
Argentum Daily Special Issue
Spotlight your role in meeting top industry challenges to our 25,000+ subscribers with this exclusive issue. We work with you to choose the theme topic. You get all advertising positions and up to two of your content pieces in the briefing. We handle aggregating the top-read stories and delivery.
Rate: $7,850
Targeted Web Advertising
Our audience becomes your audience with retargeted advertising. Utilizing the traffic that visits the Argentum.org website, your advertising will then be served up across a multitude of web channels to reach this highly qualified audience.
| Duration | Price | Impressions |
| 1 Month | $1,750 | 10,000 |
| 3 Months | $3,500 | 30,000 |
| 6 Months | $5,750 | 60,000 |
EVENTS & EDUCATION
Reach targeted audiences within the senior living market with sponsorship of events and education.
Executive Director Leadership Institute
This intensive program brings together the leading executive directors across the country and provides the sponsor a close and intimate setting to advance relationships and secure business.
May 16-18, 2022
Senior Living Leadership Summit
NEW in 2021, the Senior Living Leadership Summit will bring together key senior living leadership to come together and address the business of senior living and the changing regulatory landscape.
Elite Sponsor: Premier Industry Partner Members
Advocacy Fund Golf Classic
Support the industry’s advocacy efforts through this incredible event and networking opportunity. Contact us for sponsorship options.
Certified Director of Assisted Living (CDAL)
Your support makes your organization known to the hundreds of determined senior living professionals who have learned, formed study groups with peers, and taken the tough exam to earn the Certified Director of Assisted Living certification.
Leadership Advancement and Development (LEAD)
Sponsoring the Leadership Advancement & Development (LEAD) program puts you in close relationship with a specially selected cohort of the most promising emerging leaders in senior living, as they fulfill the fellowship-type requirements of their annual class.
Take Five: Actionable Solutions to Current Challenges in Senior Living
Sustain your place as a solutions provider and strategist in senior living as you present your case study at one of Argentum’s themed, quarterly virtual panels on industry hot topics. Each of five experts presents a case study on how they helped a company or provider in the quest for continually improving quality, effectiveness, and efficiency.
Sponsor fee: $5,000 per presentation slot
Senior Living Executive is read by over 14,500 professionals and is considered a ‘valuable resource for their profession’ by 99% of its readers.
Senior Living Executive Magazine
2022 Ad Rates
80% of ad space in the magazine is sold by the first quarter each year.
| Ad Position | 1x Run | 3x Run | 6x Run |
| Cover 2 (8.375″ x 10.875″ trim size) | $7,410 | $21,200 ($7,040 per issue) | $39,570 ($6,595 per issue) |
| Cover 3 (8.375″ x 10.875″ trim size) | $7,155 | $20,375 ($6,798 per issue) | $38,207 ($6,367 per issue) |
| Cover 4 (8.375″ x 10.875″ trim size) | $7,735 | $22,045 ($7,348 per issue) | $41,305 ($6,884 per issue) |
| Page 4 (opposite TOC; 8.375″ x 10.875″ trim size) | $6,735 | $19,195 ($6,398 per issue) | $35,965 ($5,994 per issue) |
| Full Page (8.375″ x 10.875″ trim size) | $6,360 | $18,125 ($6,042 per issue) | $32,496 ($5,416 per issue) |
| 1/2 Page (7″ x 4.7″ horizontal) | $4,215 | $12,015 ($4,005 per issue) | $22,505 ($3,570 per issue) |
| 1/4 Page (3.5″ x 4.7″) | $2,970 | $8,465 ($2,812 per issue) | $15,860 ($2,643 per issue) |
| Full Page Spread (2 pages; 16.75″ x 10.875″ trim size) | $10,500 |
| Double Full Page Spread (4 pages; 16.75″ x 10.875″ trim size) | $17,850 |
| Sponsored Content Article (up to 3 pages**; 16.75″ x 10.875″ trim size) | $10,500 |
**NEW! Content is now optimized for search engines in our digital format online!
NOTE: All bleeds add .125” on all sides.
Advertisers: For print advertising, upload a press-optimized PDF or high resolution .jpg to the MagHub Client Center. All ads must be in CMYK and at high resolution (300 dpi at actual size). Advertisers will incur a fee for submitting files that require additional production work. For questions or additional details, contact publications@argentum.org.
Reserve your space today by contacting us.
2022 Editorial Calendar
January/February: The Policy Issue
The big issues facing senior living—and the actions you can take.
Event distribution: Argentum Public Policy Institute, Washington, D.C.
Materials deadline: December 17, 2021
March/April: The Dining & Nutrition Issue
All about new tastes and trends—and the people and technology that get them to the table, safe and fresh.
Extra: Senior Living Executive Conference Preview.
Materials deadline: January 24, 2022
May/June: The Preparedness Issue
Getting ahead of change: Infection prevention, climate, culture, infrastructure, future of work, and more.
Event distribution: Senior Living Executive Conference.
Materials deadline: March 7, 2022
July/August: The Learning Issue
Best practices, trends, and new tech in training, certifications, and higher education.
Materials deadline: May 27, 2022
September/October: The Career Issue
Programs and advice to help you advance on your path—and help others find their way.
Materials deadline: July 27, 2022
November/December: The Caregiver Issue
Keeping the people at the heart of senior living engaged, healthy, and motivated.
Materials deadline: September 20, 2022
2023 Forecast Report
This high-demand annual research report presents economic outlook and historic performance for the three major cost drivers in senior living: Labor, food, and utilities. Along with U.S. data on household income, regional job markets, and comparable industries, it includes insights on the coming year from industry experts.
This sponsorship opportunity includes:
- Sponsor recognition and logo on cover of digital report
- 2-page perspective piece or similar content in the report
- Full page ad or company profile (Exact position TBD)
- Sponsor recognition on any Argentum white papers created from this report
- Each of the co-sponsors on this report have the opportunity to be the exclusive sponsor for one of three areas represented in the report – labor, food and utilities.
Co-Sponsorship Fee: $12,750 (limit to three sponsors)
Argentum Quarterly
Argentum Quarterly is dedicated to gaining understanding of what aging means today and in the future, through research, analysis, and thought leadership. It brings insights and data to its audience of upper-level executives in context from our industry, peers in other industries, consultants, academics, and other subject matter experts. Each issue centers on a top-of-mind topic in senior living—such as employee retention, risk management, or encouraging innovation—and how the senior living industry can continually improve quality, strategy, and practices.
Argentum Quarterly is a member-only publication; a selected excerpt of each issue is made available as a complimentary white paper for download. Learn more.
Sponsor Fee: $30,000
Largest Providers Report
This popular piece featuring the list of the largest senior living providers is downloaded by thousands year over year. This sponsorship opportunity includes:
- Sponsor acknowledgement within the report (with logo and link where possible);
- Sponsor acknowledgement (with logo and link where possible) on the list digital download web page;
- Sponsor acknowledgement (with logo and link where possible) anywhere the Largest Providers list is promoted (social media, website, Senior Living Executive magazine, Argentum Daily, etc.); and
- Complimentary full-page advertisement within the Largest Providers list feature in Senior Living Executive
Sponsor Fee: $30,000
Design Report
Packed with photos and information on design trends for communities of all sizes and locations, the 2022 Design Report—produced in digital and in high-quality print—features the annual Argentum Senior Living by Design Awards honorees and nominees. It’s an inside look at how architects, design firms, and senior living providers create beautiful, comfortable, innovative residences. Sponsorship includes:
- Sponsor logo on cover and acknowledgement in the report
- 2-page perspective piece or similar content in the report
- 1 full-page ad in the report
- Sponsor acknowledgement (with logo and link where possible) anywhere the design report is promoted (social media, website, magazine, Argentum Daily newsletter)
Sponsor Fee: $15,000 exclusive or $8,500 per co-sponsor
Senior Living Resource Spotlight (Hurry! Limited Inventory Available)
Your educational content is distributed to 25,000+ professionals via a monthly spotlight email and additionally featured in our Resource Library online for a minimum of six months. The resource lives on your web page allowing you to monitor clickthroughs and capture leads as they access your resource.
Rate: $3,995 per placement
Contact your sales account representative to secure your placement.
Senior Living Insights—Webinars by Argentum
These popular monthly webinars are centered around four themes central to the senior living industry. Contact us for a breakdown of topics throughout the year and to sponsor one of four series in the year (two or three webinars per series). Sponsors reap the reward of an attendee list after each of their sponsored webinars.
Rate:
$6,225 per series of three webinars (Occupancy & Profitability Series or Quality Improvements Series)
$5,000 per series of two webinars (Workforce Development Series or Leadership Development Series)
January 12, 2022 — Workforce Development Series
February 2, 2022 — Leadership Development Series
March 2, 2022 — Occupancy & Profitability Series
April 6, 2022 — Quality Improvement Series
June 1, 2022 — Workforce Development Series
July 6, 2022 — Quality Improvement Series
August 3, 2022 — Occupancy & Profitability Series
September 7, 2022 — Leadership Development Series
October 5 2022 —Occupancy & Profitability Series
December 7, 2022 — Quality Improvement Series
Rev Up Your Webinar Reach
Leverage the strength of Argentum’s highly targeted audience of senior living professionals to get the word out about your webinars. You plan the content and control the registration for your event. We provide one of two customized packages:
Option 1: $5,000
One month of Targeted Web Advertising leading up to the webinar and a post-event Resource Spotlight placement with your webinar recording (a value of $5,745)
Option 2: $6,995
Two ad placements in Argentum Daily in the best available positions, one month of Targeted Web Advertising leading up to the webinar, and a post-event Resource Spotlight placement with your webinar recording (a minimum value of $7,875)
Show your support of your senior living’s leading association and receive expo space discounts, industry research, event/product discounts, PR benefits, and more.
Advertising & Sponsorship Inquiries
Katherine Madison
Director of Sales
571-527-2622
kmadison@argentum.org