Amplify Your Message
Argentum offers proven channels to reach and influence senior living decision makers. Our membership represents 70% of the largest 140 senior living companies in the U.S., with our marketing channels reaching the entire sector.
We have everything you need for industry-wide exposure and branding, face-to-face relationship-building, lead generation, content marketing, and VIP networking.
Contact us to learn more.
DIGITAL
Reach 22,000+ senior living professionals via one of several ad placements in Argentum Daily or be the exclusive sponsor of a specially themed issue of Argentum Daily Special Issue.
EVENTS
Reach targeted audiences through sponsorship support of events including the Senior Living Executive Conference and more.
A 2019 TRENDY Award winner and a 2019 Platinum and Gold MarCom Award winner, Senior Living Executive is read by over 14,500 professionals and is considered a ‘valuable resource for their profession’ by 99% of its readers.
THOUGHT LEADERSHIP
Advance your image/brand through support of these member-driven reports and programs. Get featured in Argentum Quarterly, the Forecast Report, the Largest Provider Report and other pieces.
LEAD GEN
Generate qualified leads through these favorite industry resources, designed to draw attendees to your website for your thought leadership content.
MEMBERSHIP
Show your support of your senior living’s leading association and receive expo space discounts, industry research, event/product discounts, PR benefits, and more.
Argentum Daily (Hurry! Limited Inventory Available)
Distributed to 22,000+ subscribers, this popular daily digital newsletter features the latest in senior living news and research, public policy alerts, and Argentum announcements, all in a condensed format for the busy senior living professional. Five (5) advertising positions in each daily. Schedule a weekly, monthly, quarterly, or annual run of ads.
2021 Ad Rates
| Ad | Size (px) | Weekly | Monthly (7.5%) | 3-Month (12.5%) | 6-Month (17.5%) | 12-Month (25%) |
| Top Banner | 640 x 160 | $1,733 | $6,412 | $18,196 | $37,172 | $67,586 |
| Content Ad #1 | 300 x 250 | $1,418 | $5,246 | $14,887 | $30,412 | $55,294 |
| Content Ad #2 | 300 x 250 | $1,275 | $4,718 | $13,388 | $27,349 | $49,725 |
| Content Ad #3 | 300 x 250 | $1,148 | $4,246 | $12,049 | $24,614 | $44,753 |
| Content Ad #4 | 300 x 250 | $1,035 | $3,831 | $10,871 | $22,207 | $40,377 |
*Content ads are allotted a maximum of 75 words of content in addition to ad creative. Acceptable file formats are .jpg, .gif and animated .gif.
Argentum Daily Special Issue
As the exclusive sponsor of one of these special issues, you work with the Argentum team to determine the theme of the issue, we aggregate the top read stories, and you utilize all advertising positions in this newsletter edition which is sent to 22,000+ subscribers. Additionally, we can incorporate up to two of your content pieces within the newsletter.
Rate: $7,750
NEW! Targeted Web Advertising
Our audience becomes your audience with retargeted advertising. Utilizing the traffic that visits the Argentum.org website, your advertising will then be served up across a multitude of web channels to reach this highly qualified audience.
| Duration | Price | Impressions |
| 1 Month | $1,750 | 10,000 |
| 3 Months | $3,500 | 30,000 |
| 6 Months | $5,750 | 60,000 |
Senior Living Executive Conference
The 2021 Senior Living Executive Conference is a 3-day event offering the perfect place to promote the benefits of your organization with over 2,500 senior living executives and professionals.
September 13-15, 2021
Executive Director Leadership Institute
This intensive program brings together the leading executive directors across the country and provides the sponsor a close and intimate setting to advance relationships and secure business.
September 13-15, 2021
Sponsor Fee: $14,500
Senior Living Leadership Summit
NEW in 2021, the Senior Living Leadership Summit will bring together key senior living leadership to come together and address the business of senior living and the changing regulatory landscape.
December 5-8, 2021
Elite Sponsor: Premier Industry Partner Members
Advocacy Fund Golf Classic
Support the industry’s advocacy efforts through this incredible event and networking opportunity. Contact us for sponsorship options.
December 6, 2021
Senior Living Executive is read by over 14,500 professionals and is considered a ‘valuable resource for their profession’ by 99% of its readers.
Senior Living Executive Magazine
2021 Ad Rates
80% of ad space in the magazine is sold by the first quarter each year.
| Ad Position | 1x Run | 3x Run | 6x Run |
| Cover 2 (8.375″ x 10.875″ trim size) | $7,265 | $20,880 ($6,960 per issue) | $39,450 ($6,590 per issue) |
| Cover 3 (8.375″ x 10.875″ trim size) | $7,015 | $20,025 ($6,675 per issue) | $37,830 ($6,305 per issue) |
| Cover 4 (8.375″ x 10.875″ trim size) | $7,585 | $21,636 ($7,212 per issue) | $40,890 ($6,815 per issue) |
| Page 4 (opposite TOC; 8.375″ x 10.875″ trim size) | $6,605 | $18,099 ($6,033 per issue) | $34,248 ($5,708 per issue) |
| Full Page (8.375″ x 10.875″ trim size) | $6,235 | $17,106 ($5,702 per issue) | $32,496 ($5,416 per issue) |
| 1/2 Page (7″ x 4.7″ horizontal) | $4,130 | $11,307 ($3,769 per issue) | $21,420 ($3,570 per issue) |
| 1/4 Page (3.5″ x 4.7″) | $2,912 | $8,115 ($2,705 per issue) | $15,150 ($2,525 per issue) |
| Double Truck (4 pages; 16.75”x 10.875″ trim size) | $17,500 |
| Sponsored Content (up to 3 pages) | $10,500 |
| Full Page Spread (2 pages; 16.75″ x 10.875″ trim size) | $10,500 |
NOTE: All bleeds add .125” on all sides.
Advertisers: For print advertising, upload a press-optimized PDF or high resolution .jpg to the MagHub Client Center. All ads must be in CMYK and at high resolution (300 dpi at actual size). Advertisers will incur a fee for submitting files that require additional production work. For questions or additional details, contact publications@argentum.org.
Reserve your space today by contacting us.
2022 Editorial Calendar
January/February: The Policy Issue
The big issues facing senior living—and the actions you can take. Event distribution: Argentum Public Policy Institute, Washington, D.C.
Materials deadline: December 17, 2021
March/April: The Dining & Nutrition Issue
All about new tastes and trends—and the people and technology that get them to the table, safe and fresh. Extra: Argentum Senior Living Executive Conference & Expo Preview.
Materials deadline: January 24, 2022
May/June: The Preparedness Issue
Getting ahead of change: Infection prevention, climate, culture, infrastructure, future of work, and more. Event distribution: Senior Living Executive Conference & Expo, The Official Meeting of Argentum.
Materials deadline: March 7, 2022
July/August: The Learning Issue
Best practices, trends, and new tech in training, certifications, and higher education.
Materials deadline: May 27, 2022
September/October: The Career Issue
Programs and advice to help you advance on your path—and help others find their way.
Materials deadline: July 27, 2022
November/December: The Caregiver Issue
Keeping the people at the heart of senior living engaged, healthy, and motivated.
Materials deadline: September 20, 2022
2022 Forecast Report
This high-demand annual research report looks at the three major cost drivers in senior living and future trends. If your company is in the business of saving senior living providers money, then inform and educate them through this popular research report.
This sponsorship opportunity includes:
- Sponsor recognition and logo on cover of digital report
- 2-page perspective piece or similar content in the report
- Full page ad or company profile (Exact position TBD)
- Sponsor recognition on any Argentum white papers created from this report
- Each of the co-sponsors on this report have the opportunity to be the exclusive sponsor for one of three areas represented in the report – labor, food and utilities.
Co-Sponsorship Fee: $12,500 (limit to three sponsors)
Argentum Quarterly
Argentum Quarterly is dedicated to gaining understanding of what aging means today and in the future, through research, analysis, and thought leadership. It brings insights and data to its audience of upper-level executives in context from our industry, peers in other industries, consultants, academics, and other subject matter experts. Each issue centers on a top-of-mind topic in senior living—such as employee retention, risk management, or encouraging innovation—and how the senior living industry can continually improve quality, strategy, and practices.
Argentum Quarterly is a member-only publication; a selected excerpt of each issue is made available as a complimentary white paper for download. Learn more.
Sponsor Fee: $30,000
Largest Providers Report
This popular piece featuring the list of the largest senior living providers is downloaded by thousands year over year. This sponsorship opportunity includes:
- Sponsor acknowledgement within the report (with logo and link where possible);
- Sponsor acknowledgement (with logo and link where possible) on the list digital download web page;
- Sponsor acknowledgement (with logo and link where possible) anywhere the Largest Providers list is promoted (social media, website, Senior Living Executive magazine, Argentum Daily, etc.); and
- Complimentary full-page advertisement within the Largest Providers list feature in Senior Living Executive
Sponsor Fee: $30,000
Program Support
Support programs that advance the industry; Certified Director of Assisted Living (CDAL) program, Sales Director Certificate, Senior Living Works, or Senior Living IQ.
Senior Living Resource Spotlight (Hurry! Limited Inventory Available)
Your educational content is distributed to 24,000+ professionals via a monthly spotlight email and additionally featured in our Resource Library online for a minimum of six months. The resource lives on your web page allowing you to monitor clickthroughs and capture leads as they access your resource.
Rate: $3,750 per placement
Contact your sales account representative to secure your placement.
Senior Living Insights—Webinars by Argentum
These popular monthly webinars are centered around four themes central to the senior living industry. Contact us for a breakdown of topics throughout the year and to sponsor one of four series in the year (three webinars per series). Sponsors reap the reward of an attendee list after each of their sponsored webinars.
Rate: $6,000 per series of three webinars
2021 Senior Living Insights Webinar Themes and Dates
(subject to change)
Sponsor a series of 3 per topic: Occupancy & Profitability, Leadership Development, Quality Improvement, or Workforce Development
January 7, 2021 — Occupancy & Profitability Series
February 4, 2021 — Leadership Development Series
March 4, 2021 — Workforce Development Series
April 1, 2021 — Quality Improvement Series
May 6, 2021 — Occupancy & Profitability Series
June 3, 2021 — Leadership Development Series
July 1, 2021 — Workforce Development Series
August 5, 2021 — Quality Improvement Series
September 2, 2021 — Occupancy & Profitability Series
October 7, 2021 — Quality Improvement Series
November 4, 2021 — Leadership Development Series
December 2, 2021 — Workforce Development Series
Show your support of your senior living’s leading association and receive expo space discounts, industry research, event/product discounts, PR benefits, and more.
