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Argentum is the leading national association exclusively dedicated to supporting companies operating professionally managed, resident-centered senior living communities and the older adults and families they serve.
Argentum media is the voice that connects the entire senior living industry. This is where ideas are shared, products are launched, and consumer needs are solved. Our members stay up-to-date and connected through the Argentum award-winning publication Senior Living Executive, Argentum Daily e-news and other media. Learn more about how your brand or product can connect to active members and buyers in the senior living industry.
Katherine Madison
Director of Sales
Markess Raymond
Account Manager, Industry Partner
Reach 25,000+ senior living professionals via Argentum Daily. Work with us to customize an Argentum Daily Special Issue, and/or target our entire website audience through Targeted Web Advertising. Also, create a free listing in our Senior Living Supplier Guide as well as upgrade your listing to capture the attention of motivated buyers.
Showcase your industry support and help build long-term relationships when you sponsor Senior Living Insight Webinars, the Senior Living Leadership Summit, or one of Argentum’s highly rated education and certification programs: CDAL, EDLI, and LEAD.
They read it, they share it, they save it:* The award-winning Senior Living Executive bimonthly magazine delivers an audience of 14,500, including executive directors, industry managers, healthcare and tech professionals, and more.
*2021 Reader Survey: 80% prefer to read print copy to digital; 99% share info with colleagues; 56% save magazines or articles.
Broaden name recognition and deepen connections when you provide valuable content to Argentum’s specialized and C-level reports: Argentum Quarterly, the often-cited Largest Providers Report, and the economic reference Forecast Report, to name a few.
Generate qualified leads through these favorite industry resources, designed to draw attendees to your website for your thought leadership content.
Show your support of your senior living’s leading association and receive expo space discounts, industry research, event/product discounts, PR benefits, and more.
Reach 25,000+ subscribers to this popular industry briefing, every day. Our audience hits “open” because they want quick delivery of curated senior living news, research, public policy alerts, and announcements they won’t get anywhere else. Flexible and easy to implement: Five advertising positions per issue: weekly, monthly, quarterly, or annual runs available.
| Ad | Size (px) | Weekly | Monthly (7.5%) | 3-Month (12.5%) | 6-Month (17.5%) | 12-Month (25%) |
| Top Banner | 640 x 160 | $1,855 | $6,863 | $19,477.50 | $39,789.75 | $72,345 |
| Content Ad #1 | 300 x 250 | $1,550 | $5,735 | $16,275 | $33,247.50 | $60,450 |
| Content Ad #2 | 300 x 250 | $1,355 | $5,013.50 | $14,227.50 | $29,064.75 | $52,845 |
| Content Ad #3 | 300 x 250 | $1,220 | $4,514 | $12,810 | $26,169 | $47,580 |
| Content Ad #4 | 300 x 250 | $1,099 | $4,066.30 | $11,539.50 | $23,573.55 | $42,861 |
*Content ads are allotted a maximum of 75 words of content in addition to ad creative. Acceptable file formats are .jpg, .gif and animated .gif.
| Duration | Price | Impressions |
| 1 Month | $1,750 | 10,000 |
| 3 Months | $3,500 | 30,000 |
| 6 Months | $5,750 | 60,000 |
The Argentum Senior Living Supplier Directory enables your organization to get noticed, gain trust, and grow sales. Reaching in-market buyers starts with a company profile. Not only will your directory listing display contact information, but you can also upload products, white papers, and press releases to generate leads from motivated buyers.
The basic listing is FREE and can be completed at https://www.seniorlivingsupplierdirectory.com/addyourcompany
Featured Placement Program
An enhanced listing provides suppliers an effective way to build brand awareness, create engagement and connect with ideal customers as they search for a path to purchase. As your target market searches for a vendor, the Featured Placement program prominently displays your brand and products on the first page in search results.
For more information about advertising in the Argentum Senior Living Supplier Directory, please contact MediaBrains at (866) 627-2467 or by email at sales@mediabrains.com.
The senior living industry’s premier advocacy event brings executives to DC for educational sessions and to meet with elected officials.
March 6-8, 2023 | Washington, DC
The Senior Living Executive Conference provides exhibitors and sponsors multiple opportunities to generate leads, strengthen brand identity, and develop thought leadership.
May 8-10, 2023 | New Orleans, LA
New in 2021, the Senior Living Leadership Summit will bring together key senior living leadership to come together and address the business of senior living and the changing regulatory landscape.
November 6-8, 2023 | Amelia Island, FL
Support the industry’s advocacy efforts through this incredible event and networking opportunity. Contact us for sponsorship options.
November 6, 2023 | Amelia Island, FL
Your support makes your organization known to the hundreds of determined senior living professionals who have learned, formed study groups with peers, and taken the tough exam to earn the Certified Director of Assisted Living certification.
Sponsoring the Leadership Advancement & Development (LEAD) program puts you in close relationship with a specially selected cohort of the most promising emerging leaders in senior living, as they fulfill the fellowship-type requirements of their annual class.
| Ad Position | 1x Run | 3x Run | 6x Run |
| Cover 2 (8.375″ x 10.875″ trim size) | $7,525 | $21,200 ($7,040 per issue) | $39,570 ($6,595 per issue) |
| Cover 3 (8.375″ x 10.875″ trim size) | $7,265 | $20,395 ($6,798 per issue) | $38,207 ($6,367 per issue) |
| Cover 4 (8.375″ x 10.875″ trim size) | $7,850 | $22,045 ($7,348 per issue) | $41,305 ($6,884 per issue) |
| Page 4 (opposite TOC; 8.375″ x 10.875″ trim size) | $6,835 | $19,195 ($6,398 per issue) | $35,965 ($5,994 per issue) |
| Full Page (8.375″ x 10.875″ trim size) | $6,455 | $18,125 ($6,042 per issue) | $32,496 ($5,416 per issue) |
| 1/2 Page (7″ x 4.7″ horizontal) | $4,275 | $12,015 ($4,005 per issue) | $22,505 ($3,570 per issue) |
| 1/4 Page (3.5″ x 4.7″) | $2,995 | $8,465 ($2,812 per issue) | $15,860 ($2,643 per issue) |
| Full Page Spread (2 pages; 16.75″ x 10.875″ trim size) | $10,995 |
| Double Full Page Spread (4 pages; 16.75″ x 10.875″ trim size) | $17,850 |
| Sponsored Content Article (up to 3 pages**; 16.75″ x 10.875″ trim size) | $11,250 |
**NEW! Content is now optimized for search engines in our digital format online!
NOTE: All bleeds add .125” on all sides.
Advertisers: For print advertising, upload a press-optimized PDF or high resolution .jpg to the MagHub Client Center. All ads must be in CMYK and at high resolution (300 dpi at actual size). Advertisers will incur a fee for submitting files that require additional production work. For questions or additional details, contact publications@argentum.org.
Reserve your space today by contacting us.
Content and ads due: December 9, 2022
There is no question that effective leadership is essential in any organization, but it is especially critical in senior living communities. Good leaders can ensure that residents receive the highest quality of care and service possible, while also creating a positive work environment for employees. In this issue, readers learn what it takes to lead a prosperous senior living community and how Argentum is leading the industry with its advocacy efforts.
Content and ads due: January 30, 2023
*This issue will be distributed to attendees of the Senior Living Executive Conference.
When it comes to senior living, safety is always a top priority. With the right measures in place, you can rest assured knowing that your residents are safe and secure both day and night. In this issue, readers uncover some of the most common safety hazards in senior living facilities, and discover tips for mitigating risk and new strategies to safeguard health and promote resident well-being (i.e., food safety, falls prevention, medication management)
Content and ads due: March 13, 2023
Heightened safety, advanced staff training, unique interior designs, and additional cognitive skills offer place memory care settings on a different playing field from standard assisted living communities. Readers will learn strategies to ensure their memory care residents thrive.
Break out more than just an umbrella. In this issue, readers will learn what it takes to prepare for the next disaster and pandemic. Readers will be taken on a journey to stay ahead of the curve on risk management, loss prevention and disaster preparedness.
Content and ads due: July 31, 2023
Readers will access the key steps that should be taken to protect residents from infection. We will also look at how technology can help with infection prevention and control.
This high-demand annual research report presents economic outlook and historic performance for the three major cost drivers in senior living: Labor, food, and utilities. Along with U.S. data on household income, regional job markets, and comparable industries, it includes insights on the coming year from industry experts.
This sponsorship opportunity includes:
Co-Sponsorship Fee: $12,750 (limit to three sponsors)
Argentum Quarterly is a member-only publication; a selected excerpt of each issue is made available as a complimentary white paper for download. Learn more.
This popular piece featuring the list of the largest senior living providers is downloaded by thousands year over year. This sponsorship opportunity includes:
Contact your sales account representative to secure your placement.
Sustain your place as a solutions provider and strategist in senior living as you present your case study. Each expert presents on how they helped a company or provider in the quest for continually improving quality, effectiveness, and efficiency. Our team will work with you to create the theme for your exclusive Take 5 presentation.
Leverage the strength of Argentum’s highly targeted audience of senior living professionals to get the word out about your webinars. You plan the content and control the registration for your event. We provide one of two customized packages:
Option 1: $5,000
One month of Targeted Web Advertising leading up to the webinar and a post-event Resource Spotlight placement with your webinar recording (a value of $5,745)
Option 2: $6,995
Two ad placements in Argentum Daily in the best available positions, one month of Targeted Web Advertising leading up to the webinar, and a post-event Resource Spotlight placement with your webinar recording (a minimum value of $7,875)
Show your support of your senior living’s leading association and receive expo space discounts, industry research, event/product discounts, PR benefits, and more.
Katherine Madison
Director of Sales
Argentum is the leading national trade association serving companies that own, operate, and support professionally managed senior living communities in the United States.
1650 King Street, Suite 602
Alexandria, VA 22314
(703) 894-1805