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Amplify Your Message

Argentum offers proven channels to reach and influence senior living decision makers. Our membership represents 70% of the largest 140 senior living companies in the U.S., with our marketing channels reaching the entire sector.

We have everything you need for industry-wide exposure and branding, face-to-face relationship-building, lead generation, content marketing, and VIP networking.
Contact us to learn more.


Reach 22,000+ senior living professionals via one of several ad placements inArgentum Daily or be the exclusive sponsor of a specially themed issue of Argentum Daily Special Issue. 



Reach targeted audiences through sponsorship support of events including the Senior Living Executive Conference, Senior Living Symposium, and EDLI.



A 2019 TRENDY Award winner and a 2019 Platinum and Gold MarCom Award winner, Senior Living Executive is read by over 14,500 professionals and is considered a ‘valuable resource for their profession’ by 99% of its readers.



Advance your image/brand through support of these member-driven reports and programs. Get featured in Argentum Quarterly, the 2021 Forecast Reportthe Largest Provider Report and other pieces.   



Generate qualified leads through these favorite industry resources, designed to draw attendees to your website for your thought leadership content.



Show your support of your senior living’s leading association and receive expo space discounts, industry research, event/product discounts, PR benefits, and more.



Secure your space in our daily digital newsletter or add your brand to our online education series.

Argentum Daily

Distributed to 22,000+ subscribers, this popular daily digital newsletter features the latest in senior living news and research, public policy alerts, and Argentum announcements, all in a condensed format for the busy senior living professional. Five (5) advertising positions in each daily. Schedule a weekly, monthly, quarterly, or annual run of ads.

2021 Ad Rates

Ad Size (px) Weekly  Monthly (7.5%) 3-Month (12.5%) 6-Month (17.5%) 12-Month (25%)
Top Banner 670 x 160 $1,733 $6,412 $18,196 $34,313 $62,387
Content Ad #1 300 x 250 $1,418 $5,246 $14,887 $28,072 $51,041
Content Ad #2 300 x 250 $1,275 $4,718 $13,388 $25,245 $45,900
Content Ad #3 300 x 250 $1,148 $4,246 $12,049 $22,721 $41,310
Content Ad #4 300 x 250 $1,035 $3,831 $10,871 $20,499 $37,271

*Content ads are allotted a maximum of 75 words of content in addition to ad creative.

See an archive of recent Argentum Daily issues

Argentum Daily Special Issue

As the exclusive sponsor of one of these special issues, you work with the Argentum team to determine the theme of the issue, we aggregate the top read stories, and you utilize all advertising positions in this newsletter edition which is sent to 22,000+ subscribers.  Additionally, we can incorporate up to two of your content pieces within the newsletter.

Rate: $7,750


Reach targeted audiences within the senior living market with sponsorship of events.

Senior Living Executive Virtual Conference

The 2020 Senior Living Executive Virtual Conference is a 3-day live event offering 30+ hours of educational programming, moderated Hive sessions, a virtual networking lounge, and a Senior Living Solutions Guide.

September 22-24, 2020


Senior Living Symposium

This growing fall event is a deeper dive into the biggest challenges facing senior living operators, featuring 150+ corporate and regional management attendees.

Event Sponsor: $10,000
Supporting Sponsor: $5,000


Advocacy Fund Golf Classic

Support the industry’s advocacy efforts through this incredible event and networking opportunity. Contact us for sponsorship options.


Executive Director Leadership Institute

This intensive program brings together the leading executive directors across the country and provides the sponsor a close and intimate setting to advance relationships and secure business.

Sponsor Fee: $14,500



Senior Living Executive is read by over 14,500 professionals and is considered a ‘valuable resource for their profession’ by 99% of its readers.

2021 Ad Rates
80% of ad space in the magazine is sold by the first quarter each year.

Ad Position 1x Run 3x Run 6x Run
Cover 2 (8.625″ x 11.125″) $7,265 $20,880 ($6,960 per issue)  $39,450 ($6,590 per issue)
Cover 3 (8.625″ x 11.125″) $7,015 $20,025 ($6,675 per issue)  $37,830 ($6,305 per issue)
Cover 4 (8.625″ x 11.125″) $7,585  $21,636 ($7,212 per issue)  $40,890 ($6,815 per issue)
Page 4 (opposite TOC; 8.625″ x 11.125″) $6,605  $18,099 ($6,033 per issue)  $34,248 ($5,708 per issue)
Full Page (no bleed) (7″ x 9.75″)
Full Page (with bleed) (8.625″ x 11.125″)
$6,235  $17,106 ($5,702 per issue)  $32,496 ($5,416 per issue)
1/2 Page (7″ x 4.7″ horizontal) $4,130 $11,307 ($3,769 per issue)  $21,420 ($3,570 per issue)
1/4 Page (3.5″ x 4.7″) $2,912  $8,115 ($2,705 per issue)  $15,150 ($2,525 per issue)
Double Truck (4 pages) (17”x 11.125”; with bleed) $17,500
Sponsored Content (up to 3 pages) $10,500
Full Page Spread (2 pages; 17″ x 11.125″ w/bleed ) $10,500

NOTE: All bleeds add .125” on all sides.

Advertisers: For print advertising, upload a press-optimized PDF or high resolution .jpg to the MagHub Client Center. All ads must be in CMYK and at high resolution (300 dpi at actual size). Advertisers will incur a fee for submitting files that require additional production work. For questions or additional details, contact

Reserve your space today by contacting us.

2021 Editorial Calendar

January/February: The Change Issue
How to anticipate it, manage it, learn from it, and learn to like it.
Materials deadline: 
January 6, 2021

March/April: The Safety Issue
New solutions and best practices to continue your quality improvement mission.
Materials deadline: 
February 11, 2021

May/June: The Advocate Issue
What you need to change the world: Advocating for one person, changing public opinion, initiating grassroots support for policy, and more.
Materials deadline: April 2, 2021

July/August: The Workforce Issue
Focus on teamwork: How to cultivate teams, engage them, and lead them .
Materials deadline: June 17, 2021

September/October: The Engagement Issue
Ideas to help you boost the critical factor affecting every aspect of senior living: workforce, sales, quality, and more.
Materials deadline: July 19, 2021

November/December: The Inspiration Issue
Ideas and stories to inspire you—plus how to find inspiration around you, every day.
Materials deadline: October 22, 2021

See a digital archive of Senior Living Executive issues.


Your support and sponsorship of member-driven programs and research advances your image and brand, and the opportunity to add your perspective to these efforts.

2022 Forecast Report

This high-demand annual research report looks at the three major cost drivers in senior living and future trends. If your company is in the business of saving senior living providers money, then inform and educate them through this popular research report.

This sponsorship opportunity includes:

Co-Sponsorship Fee: $12,500 (limit to two sponsors)

Argentum Quarterly

Argentum Quarterly is dedicated to gaining understanding of what aging means today and in the future, through research, analysis, and thought leadership. It brings insights and data to its audience of upper-level executives in context from our industry, peers in other industries, consultants, academics, and other subject matter experts. Each issue centers on a top-of-mind topic in senior living—such as employee retention, risk management, or encouraging innovation—and how the senior living industry can continually improve quality, strategy, and practices. 

Argentum Quarterly is a member-only publication; a selected excerpt of each issue is made available as a complimentary white paper for download. Learn more. 

Sponsor Fee: $30,000

Largest Providers Report

This popular piece featuring the list of the largest senior living providers is downloaded by thousands year over year. This sponsorship opportunity includes: 

Sponsor Fee: $30,000

Program Support

Support programs that advance the industry; Certified Director of Assisted Living (CDAL) program, Sales Director Certificate, Senior Living Works, or Senior Living IQ.




Generate qualified leads through these favorite industry resources, designed to draw attendees to your website for your thought leadership content or through sponsoring one of our popular webinar series.

Senior Living Resource Spotlight

Your educational content is distributed to 24,000+ professionals via a monthly spotlight email and additionally featured in our Resource Library online for a minimum of six months. The resource lives on your web page allowing you to monitor clickthroughs and capture leads as they access your resource. 

Rate: $3,750 per placement

Contact your sales account representative to secure your placement. 

Senior Living InsightsWebinars by Argentum

These popular monthly webinars are centered around four themes central to the senior living industry.  Contact us for a breakdown of topics throughout the year and to sponsor one of four series in the year (three webinars per series). Sponsors reap the reward of an attendee list after each of their sponsored webinars. 

Rate: $6,000 per series of three webinars

2021 Senior Living Insights Webinar Themes and Dates
(subject to change)

Sponsor a series of 3 per topic: Occupancy & Profitability, Leadership Development, Quality Improvement, or Workforce Development

January 7, 2021 — Occupancy & Profitability Series
February 4, 2021 — Leadership Development Series
March 4, 2021 — Quality Improvement Series
April 1, 2021 — Workforce Development Series
May 6, 2021 — Leadership Development Series
June 3, 2021
— Quality Improvement Series
July 1, 2021 — Occupancy & Profitability Series
August 5, 2021 — Quality Improvement Series
September 2, 2021 — Workforce Development Series
October 7, 2021 — Occupancy & Profitability Series
November 4, 2021 — Leadership Development Series
December 2, 2021 — Workforce Development Series

2021 topics coming soon!


Join us in advancing senior living.

Show your support of your senior living’s leading association and receive expo space discounts, industry research, event/product discounts, PR benefits, and more.

Learn more about Membership.

Advertising & Sponsorship Inquiries

Katherine MadisonKatherine MadisonDirector of Sales571-527-2622
Brooke JordanBrooke JordanSales Account Executive 571-527-2631

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Get updates on the latest news impacting senior living through our Argentum Daily newsletter.



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