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Amplify Your Message

Argentum offers proven channels to reach and influence senior living decision makers. Our membership represents 70% of the largest 140 senior living companies in the U.S., with our marketing channels reaching the entire sector.

We have everything you need for industry-wide exposure and branding, face-to-face relationship-building, lead generation, content marketing, and VIP networking.
Contact us to learn more.


Reach 22,000+ senior living professionals via one of several ad placements inArgentum Daily or be the exclusive sponsor of a specially themed issue of Argentum Daily Special Issue. 



Reach targeted audiences through sponsorship support of events including the Senior Living Executive Conference and more.



A 2019 TRENDY Award winner and a 2019 Platinum and Gold MarCom Award winner, Senior Living Executive is read by over 14,500 professionals and is considered a ‘valuable resource for their profession’ by 99% of its readers.



Advance your image/brand through support of these member-driven reports and programs. Get featured in Argentum Quarterly, the Forecast Reportthe Largest Provider Report and other pieces.   



Generate qualified leads through these favorite industry resources, designed to draw attendees to your website for your thought leadership content.



Show your support of your senior living’s leading association and receive expo space discounts, industry research, event/product discounts, PR benefits, and more.



Secure your space in our daily digital newsletter or add your brand to our online education series.

Argentum Daily (Hurry! Limited Inventory Available)

Distributed to 22,000+ subscribers, this popular daily digital newsletter features the latest in senior living news and research, public policy alerts, and Argentum announcements, all in a condensed format for the busy senior living professional. Five (5) advertising positions in each daily. Schedule a weekly, monthly, quarterly, or annual run of ads.

2021 Ad Rates

Ad Size (px) Weekly  Monthly (7.5%) 3-Month (12.5%) 6-Month (17.5%) 12-Month (25%)
Top Banner 640 x 160 $1,733 $6,412 $18,196 $37,172 $67,586
Content Ad #1 300 x 250 $1,418 $5,246 $14,887 $30,412 $55,294
Content Ad #2 300 x 250 $1,275 $4,718 $13,388 $27,349 $49,725
Content Ad #3 300 x 250 $1,148 $4,246 $12,049 $24,614 $44,753
Content Ad #4 300 x 250 $1,035 $3,831 $10,871 $22,207 $40,377

*Content ads are allotted a maximum of 75 words of content in addition to ad creative. Acceptable file formats are .jpg, .gif and animated .gif.

Argentum Daily Special Issue

As the exclusive sponsor of one of these special issues, you work with the Argentum team to determine the theme of the issue, we aggregate the top read stories, and you utilize all advertising positions in this newsletter edition which is sent to 22,000+ subscribers.  Additionally, we can incorporate up to two of your content pieces within the newsletter.

Rate: $7,750

See an archive of recent Argentum Daily issues

NEW! Targeted Web Advertising

Our audience becomes your audience with retargeted advertising.  Utilizing the traffic that visits the website, your advertising will then be served up across a multitude of web channels to reach this highly qualified audience.   

Duration  Price  Impressions 
1 Month  $1,750  10,000 
3 Months  $3,500  30,000 
6 Months  $5,750  60,000 
Learn more about our targeted web advertising offerings


Reach targeted audiences within the senior living market with sponsorship of events.

Senior Living Executive Conference

The 2021 Senior Living Executive Conference is a 3-day event offering the perfect place to promote the benefits of your organization with over 2,500 senior living executives and professionals.

September 13-15, 2021


Executive Director Leadership Institute

This intensive program brings together the leading executive directors across the country and provides the sponsor a close and intimate setting to advance relationships and secure business.

September 13-15, 2021

Sponsor Fee: $14,500


Senior Living Leadership Summit

NEW in 2021, the Senior Living Leadership Summit will bring together key senior living leadership to come together and address the business of senior living and the changing regulatory landscape.

December 5-8, 2021

Elite Sponsor: Premier Industry Partner Members


Advocacy Fund Golf Classic

 Support the industry’s advocacy efforts through this incredible event and networking opportunity. Contact us for sponsorship options.

December 6, 2021



Senior Living Executive is read by over 14,500 professionals and is considered a ‘valuable resource for their profession’ by 99% of its readers.

Senior Living Executive Magazine

2021 Ad Rates
80% of ad space in the magazine is sold by the first quarter each year.

Ad Position 1x Run 3x Run 6x Run
Cover 2 (8.375″ x 10.875″ trim size) $7,265 $20,880 ($6,960 per issue)  $39,450 ($6,590 per issue)
Cover 3 (8.375″ x 10.875″ trim size) $7,015 $20,025 ($6,675 per issue)  $37,830 ($6,305 per issue)
Cover 4 (8.375″ x 10.875″ trim size) $7,585  $21,636 ($7,212 per issue)  $40,890 ($6,815 per issue)
Page 4 (opposite TOC; 8.375″ x 10.875″ trim size) $6,605  $18,099 ($6,033 per issue)  $34,248 ($5,708 per issue)
Full Page (8.375″ x 10.875″ trim size) $6,235  $17,106 ($5,702 per issue)  $32,496 ($5,416 per issue)
1/2 Page (7″ x 4.7″ horizontal) $4,130 $11,307 ($3,769 per issue)  $21,420 ($3,570 per issue)
1/4 Page (3.5″ x 4.7″) $2,912  $8,115 ($2,705 per issue)  $15,150 ($2,525 per issue)
Double Truck (4 pages; 16.75”x 10.875″ trim size) $17,500
Sponsored Content (up to 3 pages) $10,500
Full Page Spread (2 pages; 16.75″ x 10.875″ trim size) $10,500

NOTE: All bleeds add .125” on all sides.

Advertisers: For print advertising, upload a press-optimized PDF or high resolution .jpg to the MagHub Client Center. All ads must be in CMYK and at high resolution (300 dpi at actual size). Advertisers will incur a fee for submitting files that require additional production work. For questions or additional details, contact

Reserve your space today by contacting us.

2022 Editorial Calendar

January/February: The Policy Issue

The big issues facing senior living—and the actions you can take. Event distribution: Argentum Public Policy Institute, Washington, D.C.

Materials deadline: December 17, 2021

March/April: The Dining & Nutrition Issue
All about new tastes and trends—and the people and technology that get them to the table, safe and freshExtra: Argentum Senior Living Executive Conference & Expo Preview.
Materials deadline:
January 24, 2022 

May/June: The Preparedness Issue
Getting ahead of change: Infection prevention, climate, culture, infrastructure, future of work, and more. Event distribution: Senior Living Executive Conference & Expo, The Official Meeting of Argentum.
Materials deadline: March 7, 2022

July/August: The Learning Issue
Best practices, trends, and new tech in training, certifications, and higher education.
Materials deadline: May 27, 2022 

September/October: The Career Issue
Programs and advice to help you advance on your path—and help others find their way.
Materials deadline: July 27, 2022 

November/December: The Caregiver Issue
Keeping the people at the heart of senior living engaged, healthy, and motivated.
Materials deadline: September 20, 2022 

See a digital archive of Senior Living Executive issues.


Your support and sponsorship of member-driven programs and research advances your image and brand, and the opportunity to add your perspective to these efforts.

2022 Forecast Report

This high-demand annual research report looks at the three major cost drivers in senior living and future trends. If your company is in the business of saving senior living providers money, then inform and educate them through this popular research report.

This sponsorship opportunity includes:

Co-Sponsorship Fee: $12,500 (limit to three sponsors)

Argentum Quarterly

Argentum Quarterly is dedicated to gaining understanding of what aging means today and in the future, through research, analysis, and thought leadership. It brings insights and data to its audience of upper-level executives in context from our industry, peers in other industries, consultants, academics, and other subject matter experts. Each issue centers on a top-of-mind topic in senior living—such as employee retention, risk management, or encouraging innovation—and how the senior living industry can continually improve quality, strategy, and practices. 

Argentum Quarterly is a member-only publication; a selected excerpt of each issue is made available as a complimentary white paper for download. Learn more. 

Sponsor Fee: $30,000

Largest Providers Report

This popular piece featuring the list of the largest senior living providers is downloaded by thousands year over year. This sponsorship opportunity includes: 

Sponsor Fee: $30,000

Program Support

Support programs that advance the industry; Certified Director of Assisted Living (CDAL) program, Sales Director Certificate, Senior Living Works, or Senior Living IQ.


Generate qualified leads through these favorite industry resources, designed to draw attendees to your website for your thought leadership content or through sponsoring one of our popular webinar series.

Senior Living Resource Spotlight (Hurry! Limited Inventory Available)

Your educational content is distributed to 24,000+ professionals via a monthly spotlight email and additionally featured in our Resource Library online for a minimum of six months. The resource lives on your web page allowing you to monitor clickthroughs and capture leads as they access your resource. 

Rate: $3,750 per placement

Contact your sales account representative to secure your placement. 

Senior Living InsightsWebinars by Argentum

These popular monthly webinars are centered around four themes central to the senior living industry.  Contact us for a breakdown of topics throughout the year and to sponsor one of four series in the year (three webinars per series). Sponsors reap the reward of an attendee list after each of their sponsored webinars. 

Rate: $6,000 per series of three webinars

2021 Senior Living Insights Webinar Themes and Dates
(subject to change)

Sponsor a series of 3 per topic: Occupancy & Profitability, Leadership Development, Quality Improvement, or Workforce Development

January 7, 2021 — Occupancy & Profitability Series
February 4, 2021 — Leadership Development Series
March 4, 2021 — Workforce Development Series
April 1, 2021 — Quality Improvement Series
May 6, 2021 Occupancy & Profitability Series
June 3, 2021
—  Leadership Development Series
July 1, 2021 — Workforce Development Series
August 5, 2021 — Quality Improvement Series
September 2, 2021 — Occupancy & Profitability Series
October 7, 2021 — Quality Improvement Series
November 4, 2021 — Leadership Development Series
December 2, 2021 — Workforce Development Series


Join us in advancing senior living.

Show your support of your senior living’s leading association and receive expo space discounts, industry research, event/product discounts, PR benefits, and more.

Learn more about Membership.

Advertising & Sponsorship Inquiries

Katherine MadisonKatherine MadisonDirector of Sales571-527-2622
Brooke JordanBrooke JordanSales Account Executive 571-527-2631

Stay Connected

Get updates on the latest news impacting senior living through our Argentum Daily newsletter.



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