White Papers

Elevating the Senior Living Profession

As the senior living industry changes, the skills and training needed for careers are changing too:

Three higher education leaders share their vision
Coaching today’s emerging sales professionals
What makes for successful engagement technology?

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Managing Risks and Realities

Policies and practices in vaccines, visits, and infection prevention and control (IPC) in senior living are being tested and improving continually in the COVID-19 environment. Perspectives from experienced leaders provide valuable real-world insight into:

Creating and implementing policies for vaccination and visitation
Preparing for future changes in IPC
Analyzing and improving your IPC strategy

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Mental Well-Being and the Senior Living Workforce

With their mission to care for those most vulnerable, senior living workers have particular stressors, making mental well-being for the workforce a critical focus area. Experts offer guidance on effective action to preserve relationships, recruitment, and retention:

Keeping communication open
Recognizing burnout
Using online resources

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The Older Adult: Perspectives and Data

Who are the older adults of America? How numerous are they, and how is their population projected to grow? To answer these questions and more, Argentum pulls together data and insights from multiple sources and perspectives to present a vision of who senior living needs to serve, today and tomorrow:

Demographic information
Wealth and debt
Health and chronic conditions

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Cybersecurity Risks in Senior Living

Communication wireless networks at senior living communities are in use now more than ever. Sensitive personally identifiable information (PII) flies back and forth from medical professionals, families, financial institutions, and more. We asked experts for basic cybersecurity practices and long-term outlooks—and their answers may surprise you.

Simple cybersecurity steps that get big returns
Helping residents and families stay safe
Readying the present and future workforce

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Senior Living Staffing Solutions in the COVID-19 Crisis

Protecting residents, workers, and quality of life during the COVID-19 crisis brings new challenges in workforce. In this white paper, OnShift CEO Mark Woodka looks at processes and capabilities that make the difference today and into the future.

The three things workers say they most want
Recognizing and supporting excellence
Plus: Are real-time earnings moving from a perk to an essential?

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Building a Positive Public Relations Framework

Getting positive messages out about the senior living industry is best done strategically and proactively. An expert from Cookerly Public Relations gives insight on how to make and re-make trust, loyalty, and a good reputation in challenging times. Plus: A data visualization of media impressions of senior living.

When to respond
How not to over-respond
Surprising areas of focus that affect public perceptions

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Senior Living 2020 Forecast on Food Costs

Along with labor and utilities, food costs are a major economic driver in senior living. Knowing what’s likely to be ahead for dining can put you ahead on the road to savings. Also: Taking even small steps into big data can net large returns in food cost reduction, say the experts at Gordon Food Service. Find out how to get started, here.

What are the factors affecting these major markets? This white paper includes:

Projections of food prices for 2020
Cost data on retail and food eaten away from home
Trends in commodities typical in senior living

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Senior Living 2020 Forecast of Economic Drivers

Each year, Argentum gathers data on economic trends in and a forecast for the three major cost drivers in senior living—labor, food, and utilities—through proprietary models unavailable anywhere else. Knowing what’s likely to be ahead in the U.S. economy and regional changes puts you ahead for the year.

What are the factors affecting these major markets? This white paper includes:

Outlook on whether the current low unemployment and tight job market will continue
Commodities trends and projections for what food products are going up
Natural gas and electricity regional cost projection

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