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Industry Priorities

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Industry stakeholders have rallied around a new strategic vision for the future of Argentum and the industry itself. It rides on three big ideas — people, trust, and choice — that we need to get right as an industry if we are going to be successful.

Crafted over the course of a year under the leadership of the Argentum Strategic Planning Task Force, the Strategic Plan benefits from the wisdom of hundreds of Argentum members and other stakeholders who participated in interview sessions at events and in other venues.

Our Commitment to the Industry

  • Engage, develop and support 2 million career opportunities
  • Improve policy influencers’ perceptions of senior living
  • Increase access to the senior living product by expanding market penetration

Develop Our People

The senior population is increasing by 10,000 per day—more than at any other time in history. And while our senior population grows the American workforce is not keeping pace. We are facing a significant worker shortage across the economy generally but within senior care in particular.

Learn how Argentum will expand the pipeline and retention of qualified and diverse talent to meet the needs of a growing senior population.

Measure What Matters

It is up to us to continue to establish trust with our stakeholders, and the most effective way is through transparency and data. To measure the effectiveness of our efforts and adjust accordingly. If we truly believe our model of care is the most effective means for people to thrive as they age, then we must be able to prove it through data.

Learn how Argentum will expand the pipeline and retention of qualified and diverse talent to meet the needs of a growing senior population.

Tell Our Story

Telling our industry’s story to policymakers is an important part of advocating for senior living. Through personal stories, we can share the value seniors receive from independent living and other types of senior housing options. By demonstrating how much older adults benefit from senior living, we can create a better understanding among policymakers and help them to recognize that there needs to be more.

Learn how Argentum will educate policymakers, advocate on your behalf and increase our impact as the voice of the senior living industry.

Increase Access

As our population ages, the demand for senior living communities has increased rapidly. We recognize the growing need for improved access and affordability in this industry, and as such, we are committed to facilitating the curation of new solutions and offerings. Our policy solutions will pave the way for expanded and affordable senior living products, making it easier for families and individuals to find the support they need.

Learn how Argentum will facilitate the curation of new solutions and offerings to improve access to senior living communities.

Get Involved

The Advocacy Fund gives Argentum the ability to keep the senior living industry at the forefront of legislative and regulatory agendas at both the federal and state level. Your non-tax-deductible contribution gives Argentum the power to address key issues affecting your business, your employees, and your residents.

Every dollar invested in the Advocacy Fund is reinvested to ensure the long-term health and viability of the industry.

Learn more about how we serve our members.

Argentum supports public policy efforts to increase access and affordability of senior living and to address the workforce challenges facing communities.

Learn More

Attending industry events is crucial to stay up-to-date on important industry updates, connect with peers, and learn about game-changing trends. Learn More
Our wealth of resources and data will give you the information you need to gain and maintain a competitive edge in the constantly evolving industry. Learn More
Now is the time to join in on industry professional development and certification programs to propel both yourself and your business forward. Learn More

Advocacy

Argentum supports public policy efforts to increase access and affordability of senior living and to address the workforce challenges facing communities.

Events

Attending industry events is crucial to stay up-to-date on important industry updates, connect with peers, and learn about game-changing trends.

Resources

Our wealth of resources and data will give you the information you need to gain and maintain a competitive edge in the constantly evolving industry.

Training

Now is the time to join in on industry professional development and certification programs to propel both yourself and your business forward.