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About Argentum

The senior living industry is responsible for providing over 1.6 million jobs and nearly a quarter of a trillion dollars in total economic impact.
Source: Senior Living Impact

At Argentum, we're on a mission to enhance the quality of life for millions of seniors by engaging, supporting, and developing 2 million people, changing perceptions of the industry and increasing access to senior living communities.

People

People

Argentum will engage, support and develop 2 million people.

Trust wireframe

Trust

Argentum will improve influencer’s perception of the industry.

Choice wireframe

Choice

Argentum will increase access and will protect the fundamental right of choice for seniors and their families.

The future is senior.

The senior population is increasing by 10,000 per day—more than at any other time in history. And the need for senior living and the socialization and care we provide in our communities will never be greater. Senior living services and products will see unprecedented demand in the coming decades.

Argentum is forging the path forward for seniors and those who serve seniors. Learn more about who we are and how we can serve you.

How we support our members:

Argentum is the leading national association exclusively dedicated to supporting companies operating professionally managed, resident-centered senior living communities and the older adults and families they serve.

With us, you’ll discover industry-leading insights, expert networking opportunities, and compelling educational resources – all designed to serve senior living professionals like you. From informative publications to cutting-edge research, our association is your one-stop-shop to stay ahead of the curve in this ever changing industry. And with our advocacy efforts, we’re looking to advance the industry as a whole with lawmakers and regulators at both the federal and state level. 

Argentum member companies operate senior living communities offering assisted living, independent living, continuing care, and memory care services. Along with its state partners, Argentum’s membership represents approximately 75 percent of the professionally managed communities in the senior living industry—an industry with a national economic impact of nearly a quarter of a trillion dollars and responsible for providing over 1.6 million jobs. These numbers will continue to grow as the U.S. population ages.

What Members Are Saying

The benefits of our Argentum Membership have been priceless.

Kevin Hunter, COO, Hearth Managementriceless.

Argentum is leading on key issues in the senior care space.

John Atkinson, Managing Partner, Marsh

Argentum has provided clear focus communications at a time when we need it the most.

Jason R. Crank, CEO, Immanuel Lutheran Communities

Argentum information helps me provide guidance to associates on best practices on how to stay current and relevant.

Kari Vaughn, Area HR Director, Elmcroft of Carrollwood

Argentum is my major resource to know industry trends. It does a good job connecting and updating members.

Wien Dia, Network Manager, Vi

Key Imperatives

Industry stakeholders are rallying around a new strategic vision for the future of Argentum and the industry itself. It rides on three big ideas—people, trust, and choice — that we need to get right as an industry if we are going to be successful. After 12 months of planning, board meetings, discussions, focus groups, interviews, member surveys, roundtables, and a COVID Retrospective, the Argentum Strategic Planning Task Force developed a three-year plan built around four strategic imperatives.

Senior living is an economic driver.

Senior living has an enormous impact that is far-reaching outside of a community—from local businesses to charitable organizations to academic institutions, and beyond. The existence of a senior living community in your neighborhood, in your region, and in your state is a catalyst for business growth and social benefits.

Argentum member companies operate senior living communities offering assisted living, independent living, continuing care, and memory care services. Along with its state partners, Argentum’s membership represents approximately 75 percent of the professionally managed communities in the senior living industry—an industry with a national economic impact of nearly a quarter of a trillion dollars and responsible for providing over 1.6 million jobs. These numbers will continue to grow as the U.S. population ages.

  • The senior living industry outranks the economic impact of the air transportation, auto manufacturing, and hotel & motel industries.
  • The spending and operations of the senior living industry have a direct impact on the United States of $97.2 billion annually.
  • One in every $137 in the nation is either directly or indirectly generated by the operations of the senior living industry.
  • Spending ripples through the states, causing indirect and induced impacts of an additional $149.7 billion.

Access Data Through Senior Living Impact

Review the impact in your state and the states in which your company operates, and compare it to the impact at a national level.

This is a demo Senior Living Impact
$2

Total This is ademo Impact

This is a demo GDP

$2

Government
Revenue

2

Jobs Directly
Supported

2

Jobs Indirectly
Supported

This is a demo Comparison with Other Industries
Pharmaceutical Manufacturing
$265.1 B
Pharmaceutical Manufacturing Industry
Auto Manufacturing
$205.8 B
Auto Manufacturing Industry
Air Transportation
$202.8 B
Air Transportation Industry
Hotels and Motels
$167.9 B
Hotels and Motels Industry

Learn more about how we serve our members.

Argentum supports public policy efforts to increase access and affordability of senior living and to address the workforce challenges facing communities.

Learn More

Attending industry events is crucial to stay up-to-date on important industry updates, connect with peers, and learn about game-changing trends. Learn More
Our wealth of resources and data will give you the information you need to gain and maintain a competitive edge in the constantly evolving industry. Learn More
Now is the time to join in on industry professional development and certification programs to propel both yourself and your business forward. Learn More

Advocacy

Argentum supports public policy efforts to increase access and affordability of senior living and to address the workforce challenges facing communities.

Events

Attending industry events is crucial to stay up-to-date on important industry updates, connect with peers, and learn about game-changing trends.

Resources

Our wealth of resources and data will give you the information you need to gain and maintain a competitive edge in the constantly evolving industry.

Training

Now is the time to join in on industry professional development and certification programs to propel both yourself and your business forward.