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2018 Final Cobb Cup Results


1st Place

Sunrise Senior Living

2nd Place


3rd Place

Legend Senior Living

4th Place

Merrill Gardens

5th Place


Granger Cobb Cup for Excellence in Political Action

The Cobb Cup is named after the late Granger Cobb for his longtime dedication to advocating on behalf of our industry and the residents that we serve. The name of the winner is engraved on the trophy, much like hockey’s Stanley Cup, and the trophy is passed around annually from winner to winner to take back to their offices to display. Each year, the new winner has their company’s name engraved on the trophy and they will remain in possession of the trophy so long as they are Silver PAC’s highest contributing company. The first ever winner in 2015 was Silverado, which raised $28,700 for Silver PAC.

2018 Winner: Sunrise Senior Living

In 2018, Sunrise Senior Living raised a total of $46,800 for the Argentum Silver PAC. Pictured: Chris Winkle, CEO, and Ed Burnett, CFO, Sunrise Senior Living

About Granger Cobb

Lewis Granger Cobb was a true pioneer of the senior living industry. Granger started the California-based senior living company Cobbco, Inc. in 1989. After he founded Cobbco, Inc. with his wife, Tina, Granger went on to serve as CEO and Director of Summerville Senior Living from 2000 to 2007, and then President & CEO of Emeritus. Granger successfully merged Emeritus into Brookdale Senior Living, one of his final great achievements.

Granger was beloved as a CEO and leader in the senior living industry. He was truly dedicated to the profession and committed to the residents and their families that he served. At the time of his passing, he was a current member and former chair of the Argentum Board of Directors.


2018 Benchmark Award

In 2018, a first time award was presented to Benchmark, who had an astounding 330 employees contribute to their 2018 PAC campaign.


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