Granger Cobb Cup for Excellence in Political Action
The Cobb Cup Competition is named after the late Granger Cobb, for his dedication to advocacy on behalf of the senior living industry and the seniors we serve. This annual competition engages Argentum member companies in advocacy fundraising for Argentum’s Silver PAC (a bipartisan political action committee that supports senior living advocacy). All proceeds from the Cobb Cup Competition go to Argentum’s Silver PAC. [argentum.org]
Competition Categories: Participating companies compete for the Cobb Cup in three categories:
(Note: Only companies with a signed Prior Authorization with Argentum are eligible to participate. To complete a Prior Authorization for your company, please refer to Argentum’s guidelines.)
Even if your company is not competing, individuals can participate through the Argentum Advocates program. Individual participants are eligible for weekly prizes and recognition through Silver PAC Giving Circles. (To learn more or subscribe to Argentum Advocates, visit the program’s webpage.)
For more information about the Cobb Cup Competition, contact Meredith Bonyun (Argentum’s Director of Development) at [email protected]. She can provide details, the 2026 competition toolkit and resources, or guidance on completing a Prior Authorization for your organization.
With a total of $66,516, Sunrise Senior Living has secured victory in the 2026 Cobb Cup’s Total Contributions – Large Employer category.
With a total of $36,745, Merrill Gardens has secured victory in the 2026 Cobb Cup’s Total Contributions – Small Employer category.
With 298 employees participating, Benchmark has secured victory in the 2026 Cobb Cup’s Highest Number of Participating Employees category.
With a total $39,094 raised, New Perspective has secured victory in the 2025 Cobb Cup’s Total Contributions: Small Employer category.
With a total $60,630 raised, Sunrise Senior Living has secured victory in the 2025 Cobb Cup’s Total Contributions: Large Employer category.
Lewis Granger Cobb was a true pioneer of the senior living industry. Granger started the California-based senior living company Cobbco, Inc. in 1989. After he founded Cobbco, Inc. with his wife, Tina, Granger went on to serve as CEO and Director of Summerville Senior Living from 2000 to 2007, and then President & CEO of Emeritus. Granger successfully merged Emeritus into Brookdale Senior Living, one of his final great achievements.
Granger was beloved as a CEO and leader in the senior living industry. He was truly dedicated to the profession and committed to the residents and their families that he served. At the time of his passing, he was a current member and former chair of the Argentum Board of Directors. His dreams live on through the Granger Cobb Institute for Senior Living.