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Argentum Launches Industry-Developed Training Courses and Enhanced Website


(Alexandria, Va.) – Argentum, the voice of America’s senior living communities, has announced the launch of new training courses and an enhanced website. These comprehensive programs will offer users an immersive learning experience that combines interactive lessons with real-world applications.

Two training courses have been added to the training offer. The new Infection Prevention & Control course, developed by senior living experts and in partnership with Association for Professionals in Infection Control and Epidemiology (APIC), is a comprehensive training program provides caregivers with a deeper understanding of how to prevent infectious diseases from spreading throughout senior living communities, minimizing risk for both residents and staff. And, the new Senior Living & Career Opportunities course offers participants the opportunity to learn more about the senior living industry, and the career opportunities that the industry offers.

Additionally, the Senior Living Sales Counselor Certificate has been updated and is designed to help learners enhance their knowledge and competency in three fundamental areas: Industry Knowledge, Marketing Strategy and the Consultative Sales Process. Participants will take away a complete understanding of the different levels of senior living and be able to speak intelligently with prospective residents about the options that may fit their needs and preferences.

“We are thrilled to introduce these new training courses,” said Argentum CEO, James Balda. “These new offers underscore our commitment to developing our people by offering new and innovative ways to educate senior living teams and is a major step forward for us as we strive to provide our members with the best possible learning experiences.”

In addition to the new training courses, Argentum has also launched a redesigned website that offers users a more intuitive navigation system as well as improved search capabilities. The website also includes helpful resources such as blog posts, news, and industry reports and data.

“We are constantly striving for improved products and user experience,” said Brad Williams, Senior Vice President of Argentum. “Our new website reflects our commitment to better inform, educate, and tell the story of senior living, as well as provide our members with an easy-to-use platform to get the most out of their membership.”

Argentum’s new training courses and enhanced website are sure to revolutionize professional development by offering users an immersive learning experience that combines interactive lessons with real-world applications. Visit for more information.


About Argentum

Argentum is the leading national association exclusively dedicated to supporting companies operating professionally managed, resident-centered senior living communities and the older adults and families they serve. Since 1990, Argentum has advocated for choice, independence, dignity, and quality of life for all older adults.

Argentum member companies operate senior living communities offering assisted living, independent living, continuing care, and memory care services. Along with its state partners, Argentum’s membership represents approximately 75 percent of the senior living industry—an industry with a national economic impact of nearly a quarter of a trillion dollars and responsible for providing over 1.6 million jobs. For more information, visit


Patrick Connole, Content Director & Editor
ARGENTUM | Expanding Senior Living
703-599-7412 |