Senior living leader opens second community in Monmouth County, NJ
Baltimore, MD (May 13, 2025) – Brightview Senior Living, a provider of senior living that builds, owns, and operates communities along the East Coast, announces the opening of Brightview Holmdel. Holmdel is Brightview’s 48th community and second location in Monmouth County, NJ, offering residents of the region independent living, assisted living, assisted living gallery, and memory care in a resort-style setting. 
Executive Director Dana Goldfarb, who was born and raised in the area, brings more than twenty years of senior living experience to the community. “I’m truly honored and overjoyed to share the opening of Brightview Holmdel Senior Living—a place built with care, intention, and heart. More than just offering high-end service and state-of-the-art amenities, we’ve created a vibrant, welcoming community where residents can truly feel at home. At Brightview, we believe that when we take care of our associates, they can in turn create a warm, supportive environment for our residents—and this new community is a beautiful reflection of that belief. It’s about belonging, connection, and living life to the fullest each day.”
Brightview’s flexible rental model allows residents and their families to pay monthly, freeing them from the pressure of making a long-term financial commitment. The community will comprise 175 apartments: 90 Independent Living, 37 Assisted Living, 14 Assisted Living Gallery, and 34 Memory Care. Vibrant programming—consisting of events, classes, socialization, and regional excursions—is offered and encouraged for all residents.
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Independent Living residences are ideal for those looking for a break from daily household chores and tasks such as cleaning and cooking. Residents structure their days as they wish, with abundant daily programs available, enjoying a social, engaging lifestyle.
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Assisted Living enjoy the same lifestyle benefits as Independent Living residents with added services such as medication management or mobility assistance. .
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Assisted Living Gallery provides Assisted Living services plus a dedicated concierge to run errands, stock groceries, provide transportation to appointments, and more.
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Brightview’s Wellspring Village™ neighborhood empowers those living with Alzheimer’s disease and other forms of dementia to maximize their independence in a secure environment with excellent 24/7 care.
Brightview Holmdel’s vast amenities include an indoor pool, beauty salon, fitness and art studios, outdoor gardens, walking loop, bocce ball courts, daily chef-prepared meals, and happy hours complete with beer, wine, and hors d’oeuvres. With multiple dining rooms, Brightview residents can host family and friends while enjoying the convenience and excitement of vibrant programming tailored to their interests.
“The warmth at Brightview Holmdel can be felt when you walk through the doors. Already, it is an incredible community with dedicated associates who genuinely care about our residents and their families. We look forward to deepening Brightview’s impact in Monmouth County and building lasting relationships with the incredible seniors and their families whom we serve,” said Doug Dollenberg, President and CEO at Brightview Senior Living. 
Brightview is recognized nationally for its award-winning company culture and engaged associates. Recent accolades include: Great Place To Work® and Fortune magazine’s 2025 Fortune 100 Best Companies to Work For® list (2021, 2023, 2025), and recognition in the U.S. News & World Report Best Senior Living Ratings for 2025, with more than 90 percent of communities rated “Best” by residents and family members. Additionally, Brightview has held the No. 1 or 2 spot on Fortune’s Best Workplaces in Aging Services™ for six consecutive years.
To schedule a personal visit at Brightview Holmdel and to learn more about the company’s unique rental model and award-winning culture, visit www.BrightviewHolmdel.com.
About Brightview Senior Living: Brightview Senior Living builds, owns, and operates award-winning, vibrant senior living communities in eight states along the East Coast: Connecticut, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, Rhode Island, and Virginia. We offer senior Independent Living, Assisted Living, Enhanced Care, and Wellspring Village™, a specialized neighborhood for people living with Alzheimer’s disease and other forms of dementia.
Each of our Brightview Senior Living communities focuses on five elements of wellness which we call SPICE: Spiritual, Physical, Intellectual, Cultural, and Emotional. Our amenities and programs encourage active senior living communities and development in these areas, keeping residents active and healthy.