Susan Harper Archives

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The Power of Storytelling: Personality, Niches and Gentle Humor in Senior Living Marketing

March 25, 2026

Senior living leaders are being asked to do something tricky: stand out in a crowded market without trivializing one of the most serious decisions a family will ever make. In

First Impressions Online: What 30 Senior Living Websites Reveal About How Communities Show Up

February 25, 2026

When Senior Living Executive magazine reached out after seeing some of my emails about design and marketing trends, I was asked if I’d write about how senior living communities could