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When Olivia Wilson went to her first Argentum conference in 2016, she noticed something missing among the crowd of senior living executives in attendance. “I didn’t see a lot of
To understand the ways that marketing has evolved in the senior living field, you first must understand how prospective residents and their families have changed. As a group, they’re more
As a way of illustrating how unrealistic expectations can be set in the senior living community, Joel Goldman, a partner with the Hanson Bridgett law firm in Walnut Creek,
Argentum is the leading national trade association serving companies that own, operate, and support professionally managed senior living communities in the United States.
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