4:00 PM CT Registration Opens
5:00 PM – 7:00 PM CT Welcome to Texas Reception
Join us for cocktails and great food as we reconnect with old friends and forge new connections with bright, strong women in the senior living industry.
8:00 AM – 9:00 AM CT Continental Networking Breakfast
9:00 AM – 9:15 AM CT Introduction & Welcome
Welcome from James Balda, President & CEO, Argentum
9:15 AM – 10:15 AM CT Joy Prescriptions: A Leader’s Guide to Investing in Yourself
Dr. Tiffany Moon
Board-certified Anesthesiologist | Entrepreneur | National Bestselling Author
As a physician, I spend my days making sure other people are taken care of. I’m guessing that sounds familiar to a room full of senior living executives. For a long time I was so good at taking care of everyone else that I completely forgot to take care of myself, and I built a career that looked perfect on paper while I was quietly running on empty. I walked away from a high-earning anesthesiology track to build a life and career on my own terms, and along the way I put together a set of “prescriptions” I now use for leading with more joy instead of just more hours. I’m not here to tell your audience to do more self-care. I’m here to hand them something they can actually use on a Monday morning.
10:15 AM – 10:25 AM CT Tiffany Moon Book Signing
10:25 AM – 11:10 AM CT The Boss-Ass Bitch Guide to Menopause and Longevity
Dr. Anu Ravipati
Triple Board-Certified Physician | Hormone & Menopause Specialist | Anti-Aging & Longevity Expert | Obesity Medicine | MRI/CT/Breast Imaging
Join us for an empowering conversation that separates menopause facts from common
myths while exploring practical strategies for healthy aging and longevity. Learn how
hormonal changes can affect your health, discover evidence-based wellness tips, and
gain tools to advocate for yourself confidently during medical appointments by asking
the right questions and ensuring your concerns are heard. The session will conclude with
an interactive Q&A, offering personalized insights and expert guidance to help you
navigate this stage of life with confidence.
11:10 AM – 11:15 AM CT Break
11:15 AM – 12:00 PM CT The Storytelling Funnel: How to Build Your Own Content Machine in Senior Living
Nathan Jones
CEO/Founder | Dash Media
Most senior living organizations are creating content. Very few are building a timeless storytelling content system that consistently drives awareness, trust, inquiries, job applications and move-ins.
In this session, Nathan Jones, Founder & CEO of Dash Media, will break down the complete “Storytelling Funnel” that leading senior living brands are using to capture attention online and convert it into real business results. Attendees will learn how short-form social videos can be used to build awareness, test messaging organically, and identify the stories that truly resonate with audiences. From there, Nathan will walk through how to turn top-performing content into paid advertising campaigns, deeper resident and staff profile videos, mission-driven brand films, and community tour videos that help families confidently make a move-in decision.
Beyond strategy, this session will also cover the operational side of execution including the systems, workflows, filming processes, approvals, and content structures needed to consistently produce high-quality video content at scale without overwhelming internal teams. Whether your goal is occupancy growth, recruitment, brand awareness, or differentiation in a crowded market, this session will provide a practical roadmap for using storytelling to guide prospects from first impression to move-in.
Key Takeaways:
12:00 PM – 1:00 PM CT Lunch
1:00 PM – 1:45 PM CT Title Coming Soon
Jennifer Chandler
Managing Director | President of Bank America Dallas | Head of Philanthropic Solutions for Bank of America
Speaker & Session Description Coming Soon
1:45 PM – 1:50 PM CT Break
1:50 PM – 2:35 PM CT Your Brain at Work: Practical Strategies for High-Performance Leadership
Jennifer Zientz
Director of Programs at Center for BrainHealth®
Much thought and effort goes into how we expend our resources, whether they be financial, time, or physical, yet very little consideration goes into how we utilize our cognitive resources. The rapid climate of information overload, constant distractions, unpredictable change and high rates of burnout lead to profound brain drain and necessitate a strategic shift in our thinking and in our daily performance. How can we optimize the mental energy that keeps us competitive and flourishing? How can we better leverage our cognitive capital to be deeper, more innovative thinkers? How we operate in our environment can not only help us thrive at more sustainable levels but also potentially protect against lost capacity, both critical factors to leadership.
2:35 PM – 2:40 PM CT Break
2:40 PM – 3:40 PM CT Be a Bar Raiser™ Under Pressure
Betsy Allen-Manning
Leadership Keynote Speaker | Creator of the Bar Raisers™ Movement
How High-Performers Think, Perform, and Execute Consistently at the Highest Level
Bar Raisers don’t just perform with excellence…they make it contagious.
They’re the people who stand out in every room they walk into. Not because they’re the smartest, but because they operate at a higher standard. They don’t wait for the right mood, moment, or conditions. They protect their focus, build the right habits, and stay committed to their next level even after the motivation fades. They raise the bar… and everyone around them rises with it.
In this high-energy, research-backed keynote, Betsy Allen-Manning reveals the proven system high performers use to think differently, operate with discipline, and execute consistently at the highest level.
THE BAR RAISERS™ BLUEPRINT:
3:40 PM – 3:45 PM CT Closing
3:45 PM – 4:00 PM CT Betsy Allen-Manning Book Signing
5:30 PM CT Meet in hotel lobby for bus ride to dinner
6:00 PM – 9:00 PM CT Offsite Dinner
