Innovative operating model, comprehensive training programs, and a people-first culture drive sustained success across the company’s communities
DALLAS, TX — 10/1/2025 — Frontier Senior Living, a Dallas-based seniors housing operator with 25 years of experience, announced its 12th consecutive month of net occupancy growth. This milestone reflects not only strong demand for quality senior living but also Frontier’s deep commitment to innovation, training, and resident-centered care throughout its communities nationwide.
In an era where many senior living providers are still recovering from pandemic-era challenges, Frontier has been charting a different path. CEO Greg Roderick attributes the achievement to the company’s unique operating model and the strategic initiatives launched over the past two years.
“In this post-pandemic era, we have launched a number of initiatives that have proven positive for all aspects of our operating model, and these have translated well for our sales and marketing efforts,” stated Roderick. “The number of training sessions, on a wide range of best practices for each department, have vastly enhanced the skills and confidence of our team members and substantially reduced turnover among leadership. The outcome of our robust training calendar has well exceeded our original goals.”
The operational success of Frontier Senior Living is guided by Vice President of Operations, Wendy Souders, who sees the 12-month growth streak as a reflection of the company’s people-first culture. On the achievement, she said, “For the past 12 months, we’ve seen steady occupancy growth—but more importantly, we’ve seen the power of people and purpose in action. Through weekly trainings that inspire confidence, quarterly playbooks that spark creativity, a staffing model designed to honor every resident’s unique needs, and health fairs that connect families to our Frontier Advantage Network, we’re proving that when care and innovation come together, growth is inevitable. This is more than numbers—it’s about building communities where residents thrive and feel truly at home.”
Training has been a central theme for Frontier Senior Living in 2025. From leadership development to sales and marketing best practices, these initiatives are designed to elevate the skills, confidence, and career satisfaction of team members at every level. Christina Perales, Regional Sales Director, highlighted how this focus on education is directly linked to performance:
Perales said, “One of the key drivers behind 12 months of net gains has been our investment in training. These sessions have brought out the expertise and confidence of our Sales Directors, equipping them with the tools to connect with families, overcome objections, and deliver a resident experience families can trust. Just as important, our culture is rooted in support and listening to our community teams every day because they know firsthand what families need. Their growth as professionals, combined with a culture that values their voice, is fueling our company’s growth and I couldn’t be prouder of the results.”
The company’s momentum is further validated by national recognition. In April 2025, 27 Frontier Senior Living communities were named “Best in Senior Living” by U.S. News & World Report. The honor reflects a thorough assessment that includes resident and family feedback on quality of care, services, and community engagement. These accolades, combined with a Great Place to Work® certification, underscore Frontier’s position as one of the nation’s most trusted senior housing operators.
With this foundation in place, Frontier leadership anticipates that the streak of occupancy growth will continue through the fourth quarter of 2025 and into 2026, fueled by a growing reputation for exceptional care, innovative programming, and supportive work environments.
For more information, press only:
Shane Stricker, Director of Marketing Communications
[email protected]
frontierseniorliving.com
About Frontier Senior Living:
Frontier Senior Living provides award-winning Independent Living, Assisted Living, and Memory Care for seniors across the United States. Frontier’s mission is to provide an enriched and meaningful experience to our residents, team members and community partners. Frontier Senior Living is Great Place to Work Certified, winner of multiple US News Awards for Independent Living, Assisted Living, and Memory Care, a Proud National Team for the Walk to End Alzheimer’s, and winner of the Pinnacle Customer Experience Award. With 25 years of experience, Frontier Senior Living is one of the most trusted senior housing operators in the United States. Learn more at frontierseniorliving.com